SlideShare a Scribd company logo
 Allen Solly was founded in 1744 by a company called William
Hollin and Co Ltd. The brand was purchased sometime in the
90’s by a new company called Madura Garments.
 They were the first to spot the need of casual work wear for
young professionals.
 They entered the market with a block buster concept of Friday
dressing.
 They used unconventional shades beige and tan and used
fabrics like Khaki in shirts and trousers; which became an
instant hit.
 Allen Solly introduced the idea of relaxed formals for Indian
Consumers. They identified the demand for different sizes of
trousers for women and launch their exclusive women’s wear
and it was well accepted by the target group.
The flooring is done using White Tiles on major portion of the
store and in between Chevron Wooden Tile is used at the free
standing display.
 Ceiled Roofing
 Halogen Lighting
 Calvin Klein Inc. is an American fashion house
founded by the designer Calvin Klein.
 The company is headquartered in Midtown
Manhattan, New York city and is currently owned by
PVH.
 The first Calvin Klein collection was a line of
“youthful, understated coats and dresses” featured
at the New York City store.
 In 1969 September, Klein appeared on the cover of
Vogue Magazine.
 By 1971, Klein had added sportswear, classic
blazers, and lingerie to his women’s collection.
Open window Display
Exclusive Window Display
White Tiles are used.
 Ceiled Roofing
 LED Lighting
 Tommy Hilfiger, formerly known as Tommy Hilfiger
Corporation and Tommy Hilfiger Inc., is an American
multinational corporation that designs and
manufactures apparel for men, women and children, and a
wide range of licensed products such as footwear,
accessories, fragrances and home furnishings.
 Classic Wooden Textured
Tiles
 Ceiled Roofing
 Halogen Lighting
Visual merchandising of three retailers and their comparison
Visual merchandising of three retailers and their comparison
Visual merchandising of three retailers and their comparison

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Visual merchandising of three retailers and their comparison

  • 1.
  • 2.  Allen Solly was founded in 1744 by a company called William Hollin and Co Ltd. The brand was purchased sometime in the 90’s by a new company called Madura Garments.  They were the first to spot the need of casual work wear for young professionals.  They entered the market with a block buster concept of Friday dressing.  They used unconventional shades beige and tan and used fabrics like Khaki in shirts and trousers; which became an instant hit.  Allen Solly introduced the idea of relaxed formals for Indian Consumers. They identified the demand for different sizes of trousers for women and launch their exclusive women’s wear and it was well accepted by the target group.
  • 3.
  • 4. The flooring is done using White Tiles on major portion of the store and in between Chevron Wooden Tile is used at the free standing display.
  • 5.  Ceiled Roofing  Halogen Lighting
  • 6.
  • 7.
  • 8.
  • 9.  Calvin Klein Inc. is an American fashion house founded by the designer Calvin Klein.  The company is headquartered in Midtown Manhattan, New York city and is currently owned by PVH.  The first Calvin Klein collection was a line of “youthful, understated coats and dresses” featured at the New York City store.  In 1969 September, Klein appeared on the cover of Vogue Magazine.  By 1971, Klein had added sportswear, classic blazers, and lingerie to his women’s collection.
  • 12.  Ceiled Roofing  LED Lighting
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.  Tommy Hilfiger, formerly known as Tommy Hilfiger Corporation and Tommy Hilfiger Inc., is an American multinational corporation that designs and manufactures apparel for men, women and children, and a wide range of licensed products such as footwear, accessories, fragrances and home furnishings.
  • 19.
  • 20.  Classic Wooden Textured Tiles
  • 21.  Ceiled Roofing  Halogen Lighting