Allen Solly was founded in 1744 and was acquired by Aditya Birla Group in 2001. It launched office apparel like colored shirts and khaki trousers that became very popular. It has over 200 outlets in India and plans international expansion. It aims to allow customers to experiment with styles at affordable prices while maintaining quality. It promotes through brand ambassadors and positive campaigns.
Allen Solly was founded in 1744 and was acquired by Madura Garments in the 1990s. Aditya Birla Nuvo then acquired Madura Garments in 2000. Allen Solly aimed to lighten up the workplace with bold colors and young fits for casual workwear. Notable innovations included using unconventional colors like khaki and identifying different sizing needs for women. Allen Solly utilized various marketing strategies like the My Solly membership program and targeted a 30% revenue CAGR over the next three years. Key competitors included United Colors of Benetton, Blackberry, and Color Plus.
Blackberrys is an Indian men's wear brand founded in 1991 with a vision of delighting fashion-forward customers. It has 3 factories that produce 1000 suits and 1500 trousers daily. Blackberrys is accessible across India through 900+ retail outlets and 125 company-owned showrooms. This document discusses the brand's store in Ahmedabad, including its target demographics of upper middle and upper class men, fashion image emphasizing style and innovations, and market research methods used.
The document provides information about the Allen Solly brand including:
- It was launched in India in 1993 and is now owned by Aditya Birla Group with 205 stores across 98 cities and 25 states.
- The brand offers clothing categories like shirts, trousers, denims as well as accessories. Its tagline is "Friday dressing - why so serious".
- Allen Solly aims to allow customers to experiment with their looks while dressing better at affordable prices, with merchandise mixes updated every 6 months and products grouped by segment and price range.
- The document discusses Allen Solly's sourcing, pricing, quality and major competitors.
Allen Solly was founded in 1744 and produced men's clothing. It aimed to break conventions with its "Friday Dressing" concept of relaxed corporate wear. It became popular in India and was later acquired by other companies. Allen Solly now produces various clothing lines for men and women, including shirts, trousers, t-shirts, and accessories, targeting young professionals. It continues to focus on unconventional styles.
Allen Solly is a clothing brand founded in England in 1744 that was introduced in India in 1993, targeting young consumers who want their own style separate from older generations. The brand broke conventions by introducing casual Friday dressing and wrinkle-free clothing, and has since expanded its product lines while aiming for 500 crore in annual turnover by 2011.
Allen Solly was founded in 1744 and was later acquired by Madura Garments and Aditya Birla Nuvo. It aimed to lighten up the workplace with bold colors and young fits for casual workwear. Allen Solly was innovative by being the first to spot the need for casual workwear and launching the concept of "Friday dressing" with unconventional shades. It uses innovative branding, marketing strategies like corporate programs and online promotions. Allen Solly's innovative products and strategies led it to receive several admired brand awards. It aims to double its revenue to Rs. 1,000 crore in the next three years with a 30% CAGR. Key competitors include United Colors of Benetton, Black
Allen Solly was founded in 1744 and was acquired by Aditya Birla Group in 2001. It launched office apparel like colored shirts and khaki trousers that became very popular. It has over 200 outlets in India and plans international expansion. It aims to allow customers to experiment with styles at affordable prices while maintaining quality. It promotes through brand ambassadors and positive campaigns.
Allen Solly was founded in 1744 and was acquired by Madura Garments in the 1990s. Aditya Birla Nuvo then acquired Madura Garments in 2000. Allen Solly aimed to lighten up the workplace with bold colors and young fits for casual workwear. Notable innovations included using unconventional colors like khaki and identifying different sizing needs for women. Allen Solly utilized various marketing strategies like the My Solly membership program and targeted a 30% revenue CAGR over the next three years. Key competitors included United Colors of Benetton, Blackberry, and Color Plus.
Blackberrys is an Indian men's wear brand founded in 1991 with a vision of delighting fashion-forward customers. It has 3 factories that produce 1000 suits and 1500 trousers daily. Blackberrys is accessible across India through 900+ retail outlets and 125 company-owned showrooms. This document discusses the brand's store in Ahmedabad, including its target demographics of upper middle and upper class men, fashion image emphasizing style and innovations, and market research methods used.
The document provides information about the Allen Solly brand including:
- It was launched in India in 1993 and is now owned by Aditya Birla Group with 205 stores across 98 cities and 25 states.
- The brand offers clothing categories like shirts, trousers, denims as well as accessories. Its tagline is "Friday dressing - why so serious".
- Allen Solly aims to allow customers to experiment with their looks while dressing better at affordable prices, with merchandise mixes updated every 6 months and products grouped by segment and price range.
- The document discusses Allen Solly's sourcing, pricing, quality and major competitors.
Allen Solly was founded in 1744 and produced men's clothing. It aimed to break conventions with its "Friday Dressing" concept of relaxed corporate wear. It became popular in India and was later acquired by other companies. Allen Solly now produces various clothing lines for men and women, including shirts, trousers, t-shirts, and accessories, targeting young professionals. It continues to focus on unconventional styles.
Allen Solly is a clothing brand founded in England in 1744 that was introduced in India in 1993, targeting young consumers who want their own style separate from older generations. The brand broke conventions by introducing casual Friday dressing and wrinkle-free clothing, and has since expanded its product lines while aiming for 500 crore in annual turnover by 2011.
Allen Solly was founded in 1744 and was later acquired by Madura Garments and Aditya Birla Nuvo. It aimed to lighten up the workplace with bold colors and young fits for casual workwear. Allen Solly was innovative by being the first to spot the need for casual workwear and launching the concept of "Friday dressing" with unconventional shades. It uses innovative branding, marketing strategies like corporate programs and online promotions. Allen Solly's innovative products and strategies led it to receive several admired brand awards. It aims to double its revenue to Rs. 1,000 crore in the next three years with a 30% CAGR. Key competitors include United Colors of Benetton, Black
This document provides a detailed study of the Indian brand Fabindia. It summarizes Fabindia's history and evolution, product mix, target customers, store formats, size in terms of number of stores and employees, vision, mission, values, expansion plans, CSR mission, competitors, and financial highlights. Fabindia is an Indian lifestyle brand founded in 1960 that sources products from artisans across India and has over 240 stores in India and abroad. Its vision is to celebrate Indian culture and harness business to support artisans while delighting customers.
This presentation provides an overview of the Levi's brand and company. Some key points:
- Levi Strauss & Co. was founded in 1853 and is best known for its Levi's jeans brand.
- It has experienced growth internationally since the 1960s and now has over 10,500 employees worldwide.
- Levi's has a wide product line of jeans, shirts, jackets and other apparel for men, women and kids at various price points.
- The company focuses on promotion through advertising, sponsorships and CSR initiatives.
Mohan Clothing Ltd. owns the menswear brand Blackberrys, established in 1991. It has 250 outlets across India, including a local store in Allahabad with 2000 sq ft area and annual turnover of 3 crores. Blackberrys focuses on formal menswear, sources materials internationally, and uses centralized inventory, pricing, and accounting systems. Its strengths include its established brand name and unique designs that keep up with fashion trends, though its prices only target higher-income customers.
Analysis of Flying Machine`s recent campaignApoorva Yadav
Flying Machine is an Indian jeans brand established in 1980 that targets youth ages 19-40, especially college students, young professionals, and adventurous travelers. It focuses on style and innovation, introducing temperature regulating and stain-free jeans. While popular in the 1990s, it lost recognition until being relaunched in 2007 with a new Italian designer. An ad campaign that year featured Abhishek Bachchan to appeal to premium youth. In 2011, a highly successful campaign starred cricketer Virat Kohli, integrating social media. Though a later 2011 ad, "What an Ass!", was controversial for objectifying women, the brand continues gaining youth recognition while working to increase broader recall.
Gini and Jony is a leading kidswear brand in India that was established in 1980. [1] The brand is known for its high quality, latest fashion trends, and comfortable fits. [2] Over the decades, Gini and Jony has established itself as the dominant player in the kidswear market through strong branding strategies such as expanding into new product categories like footwear and eyewear. [3] However, to maintain its leadership position, the brand will need to increase awareness of its extensions and improve certain aspects of its stores, merchandise, and services.
H&M is a global fashion retailer established in 1947 with over 2,000 stores worldwide. They aim to offer fashion and quality at affordable prices to customers of all ages and styles. H&M's marketing strategy currently focuses on in-store promotions but they want to expand their promotional efforts. Implementing social media marketing through platforms like Twitter, Facebook, and blogs could help H&M better engage customers and communicate sales, new items, and the customer experience. Tracking analytics and customer interactions on these channels over a 3-month period would allow H&M to evaluate the effectiveness of their new social media marketing campaign.
This presentation gives the brief idea about four P's which are products,price,place and promotion of any commodity to be sold. I am concentrating on cloth brands.
Zara is a Spanish clothing and accessories retailer founded in 1975 that is known for its fast fashion model. It quickly designs and manufactures clothing in response to the latest trends and uses advanced technology and teams of designers rather than individuals. Zara has expanded internationally since the 1980s and now has a presence in over 88 countries. It offers clothing for men, women, children and home goods and aims to provide fashionable, trendy looks at affordable prices. While it has faced some controversies over similarities to Nazi uniforms, Zara remains very popular and successful due to its ability to deliver new styles to stores twice a week.
The document provides details about FabIndia's merchandise assortment and merchandise policy. It discusses FabIndia's history, objectives, product lines, pricing, assortment planning, and merchandising policy. FabIndia offers 18 product lines including apparel, home products, organic foods, and accessories. The product lines have varying price ranges and include multiple styles, sizes, designs and seasonal variations to cater to different customer segments.
This document provides an overview of the marketing mix strategies used by Forever 21. It discusses the company's products, which include clothing, accessories, and beauty items targeted towards teenagers and young adults. It analyzes Forever 21's promotion strategies on social media platforms like Facebook, Twitter, YouTube, and through influencer marketing. It also examines Forever 21's competitive pricing approach, with most items priced between $2-$100 to make fashion affordable and attract a wide customer base.
The document summarizes information about The Raymond Shop, a premium retail store from Raymond Group. It discusses the store's product offerings, target customers as middle to upper-class professionals, and focus on formal business attire. Key brands sold include Raymond, Park Avenue, ColorPlus, Parx, and Manzoni. The store aims to provide complete wardrobe solutions through its range of fabrics and garments.
Summer Internship Report on Study of Consumer Behaviour At Louis Philippe which is part of aditya birla group.Louis Philippe is Owned by Madura Garments P Ltd.
Westside is an Indian retail chain established in 1998 and headquartered in Mumbai. It operates 85 department stores ranging from 8,000-34,000 square feet across 54 cities. The presentation introduces Westside, describing its products, target customers as upper middle and middle class individuals seeking fashionable and affordable styles. Store strategies are also outlined, including promotional activities, pricing approaches like discounts and bundling, and a free form store layout with apparel and accessories organized by category and brand.
H&M has experienced continued success through its business model of providing high fashion items at low prices. It achieves this through efficient management of its supply chain and policy of quickly bringing new fashion trends to stores at affordable prices. H&M designs its collections in-house but outsources all production, allowing it to find cheaper suppliers globally. It focuses on frequent store renovations and social media engagement to keep customers interested in visiting frequently for new items. While low-cost competitors pose a threat, H&M's brand strength and rapid response to trends have allowed it to maintain its leadership in fast fashion.
The document outlines an objective research design for conducting an in-depth study of the Levi's brand. It includes three objectives: 1) To study Levi's brand, 2) To study Levi's marketing mix, and 3) To study Levi's consumer and competitor analysis. For each objective, it describes the research design as exploratory and/or descriptive and lists the proposed data collection methods as websites, in-depth interviews, observation, expert advice, and questionnaires. The target sample size is 100 people aged 18-30 years using snowball sampling.
FASHION INDUSTRY INTERNSHIP & TRAINING RESEARCH PROJECT ON VAN HEUSEN BY ADIT...Hiba Nasir
This is the Internship final report presentation which was undertaken for MFM FIITRP Project. It was done for Van Heusen brand by Aditya Birla Fashion & Retail Ltd. This was final report work of two months summer internship program. It was concluded with Merchandise Assortment Plan for Van Heusen SS'19.
This document provides 3 links related to fashion brands and clothing: 1) WGSN.com, a fashion trend forecasting website; 2) PROMOSTYL book, likely referring to a promotional book or catalog; 3) Google search results for "anita dongre fashion brand shirts hd", relating to the Indian fashion designer Anita Dongre's clothing brand.
Allen Solly and Color Plus are two prominent menswear brands in India. Allen Solly was introduced in 1744 and is now owned by Madura Garments. It pioneered the concept of casual Friday dressing for professionals. Color Plus was launched in 1993 as a brand of Raymond. It brought an international shopping experience to India and has a presence across the country as well as the Middle East. Both brands target young professionals and focus on product innovation, quality fabrics, and a strong retail presence to market their casual and formal wear lines.
The document discusses promotional strategies for Allen Solly's "Finally It's Friday" casual wear collection. It proposes collaborating with corporate companies, pre-Friday launches, online promotions through social media and contests, telecommunication promotions, print media promotions, and launching new product lines like accessories, fragrances, watches, and dress code combos to make Friday dressing more fun and affordable. The overall goal is to position Allen Solly as an aspirational brand that helps people look forward to Fridays and rejuvenate their week.
This document provides a detailed study of the Indian brand Fabindia. It summarizes Fabindia's history and evolution, product mix, target customers, store formats, size in terms of number of stores and employees, vision, mission, values, expansion plans, CSR mission, competitors, and financial highlights. Fabindia is an Indian lifestyle brand founded in 1960 that sources products from artisans across India and has over 240 stores in India and abroad. Its vision is to celebrate Indian culture and harness business to support artisans while delighting customers.
This presentation provides an overview of the Levi's brand and company. Some key points:
- Levi Strauss & Co. was founded in 1853 and is best known for its Levi's jeans brand.
- It has experienced growth internationally since the 1960s and now has over 10,500 employees worldwide.
- Levi's has a wide product line of jeans, shirts, jackets and other apparel for men, women and kids at various price points.
- The company focuses on promotion through advertising, sponsorships and CSR initiatives.
Mohan Clothing Ltd. owns the menswear brand Blackberrys, established in 1991. It has 250 outlets across India, including a local store in Allahabad with 2000 sq ft area and annual turnover of 3 crores. Blackberrys focuses on formal menswear, sources materials internationally, and uses centralized inventory, pricing, and accounting systems. Its strengths include its established brand name and unique designs that keep up with fashion trends, though its prices only target higher-income customers.
Analysis of Flying Machine`s recent campaignApoorva Yadav
Flying Machine is an Indian jeans brand established in 1980 that targets youth ages 19-40, especially college students, young professionals, and adventurous travelers. It focuses on style and innovation, introducing temperature regulating and stain-free jeans. While popular in the 1990s, it lost recognition until being relaunched in 2007 with a new Italian designer. An ad campaign that year featured Abhishek Bachchan to appeal to premium youth. In 2011, a highly successful campaign starred cricketer Virat Kohli, integrating social media. Though a later 2011 ad, "What an Ass!", was controversial for objectifying women, the brand continues gaining youth recognition while working to increase broader recall.
Gini and Jony is a leading kidswear brand in India that was established in 1980. [1] The brand is known for its high quality, latest fashion trends, and comfortable fits. [2] Over the decades, Gini and Jony has established itself as the dominant player in the kidswear market through strong branding strategies such as expanding into new product categories like footwear and eyewear. [3] However, to maintain its leadership position, the brand will need to increase awareness of its extensions and improve certain aspects of its stores, merchandise, and services.
H&M is a global fashion retailer established in 1947 with over 2,000 stores worldwide. They aim to offer fashion and quality at affordable prices to customers of all ages and styles. H&M's marketing strategy currently focuses on in-store promotions but they want to expand their promotional efforts. Implementing social media marketing through platforms like Twitter, Facebook, and blogs could help H&M better engage customers and communicate sales, new items, and the customer experience. Tracking analytics and customer interactions on these channels over a 3-month period would allow H&M to evaluate the effectiveness of their new social media marketing campaign.
This presentation gives the brief idea about four P's which are products,price,place and promotion of any commodity to be sold. I am concentrating on cloth brands.
Zara is a Spanish clothing and accessories retailer founded in 1975 that is known for its fast fashion model. It quickly designs and manufactures clothing in response to the latest trends and uses advanced technology and teams of designers rather than individuals. Zara has expanded internationally since the 1980s and now has a presence in over 88 countries. It offers clothing for men, women, children and home goods and aims to provide fashionable, trendy looks at affordable prices. While it has faced some controversies over similarities to Nazi uniforms, Zara remains very popular and successful due to its ability to deliver new styles to stores twice a week.
The document provides details about FabIndia's merchandise assortment and merchandise policy. It discusses FabIndia's history, objectives, product lines, pricing, assortment planning, and merchandising policy. FabIndia offers 18 product lines including apparel, home products, organic foods, and accessories. The product lines have varying price ranges and include multiple styles, sizes, designs and seasonal variations to cater to different customer segments.
This document provides an overview of the marketing mix strategies used by Forever 21. It discusses the company's products, which include clothing, accessories, and beauty items targeted towards teenagers and young adults. It analyzes Forever 21's promotion strategies on social media platforms like Facebook, Twitter, YouTube, and through influencer marketing. It also examines Forever 21's competitive pricing approach, with most items priced between $2-$100 to make fashion affordable and attract a wide customer base.
The document summarizes information about The Raymond Shop, a premium retail store from Raymond Group. It discusses the store's product offerings, target customers as middle to upper-class professionals, and focus on formal business attire. Key brands sold include Raymond, Park Avenue, ColorPlus, Parx, and Manzoni. The store aims to provide complete wardrobe solutions through its range of fabrics and garments.
Summer Internship Report on Study of Consumer Behaviour At Louis Philippe which is part of aditya birla group.Louis Philippe is Owned by Madura Garments P Ltd.
Westside is an Indian retail chain established in 1998 and headquartered in Mumbai. It operates 85 department stores ranging from 8,000-34,000 square feet across 54 cities. The presentation introduces Westside, describing its products, target customers as upper middle and middle class individuals seeking fashionable and affordable styles. Store strategies are also outlined, including promotional activities, pricing approaches like discounts and bundling, and a free form store layout with apparel and accessories organized by category and brand.
H&M has experienced continued success through its business model of providing high fashion items at low prices. It achieves this through efficient management of its supply chain and policy of quickly bringing new fashion trends to stores at affordable prices. H&M designs its collections in-house but outsources all production, allowing it to find cheaper suppliers globally. It focuses on frequent store renovations and social media engagement to keep customers interested in visiting frequently for new items. While low-cost competitors pose a threat, H&M's brand strength and rapid response to trends have allowed it to maintain its leadership in fast fashion.
The document outlines an objective research design for conducting an in-depth study of the Levi's brand. It includes three objectives: 1) To study Levi's brand, 2) To study Levi's marketing mix, and 3) To study Levi's consumer and competitor analysis. For each objective, it describes the research design as exploratory and/or descriptive and lists the proposed data collection methods as websites, in-depth interviews, observation, expert advice, and questionnaires. The target sample size is 100 people aged 18-30 years using snowball sampling.
FASHION INDUSTRY INTERNSHIP & TRAINING RESEARCH PROJECT ON VAN HEUSEN BY ADIT...Hiba Nasir
This is the Internship final report presentation which was undertaken for MFM FIITRP Project. It was done for Van Heusen brand by Aditya Birla Fashion & Retail Ltd. This was final report work of two months summer internship program. It was concluded with Merchandise Assortment Plan for Van Heusen SS'19.
This document provides 3 links related to fashion brands and clothing: 1) WGSN.com, a fashion trend forecasting website; 2) PROMOSTYL book, likely referring to a promotional book or catalog; 3) Google search results for "anita dongre fashion brand shirts hd", relating to the Indian fashion designer Anita Dongre's clothing brand.
Allen Solly and Color Plus are two prominent menswear brands in India. Allen Solly was introduced in 1744 and is now owned by Madura Garments. It pioneered the concept of casual Friday dressing for professionals. Color Plus was launched in 1993 as a brand of Raymond. It brought an international shopping experience to India and has a presence across the country as well as the Middle East. Both brands target young professionals and focus on product innovation, quality fabrics, and a strong retail presence to market their casual and formal wear lines.
The document discusses promotional strategies for Allen Solly's "Finally It's Friday" casual wear collection. It proposes collaborating with corporate companies, pre-Friday launches, online promotions through social media and contests, telecommunication promotions, print media promotions, and launching new product lines like accessories, fragrances, watches, and dress code combos to make Friday dressing more fun and affordable. The overall goal is to position Allen Solly as an aspirational brand that helps people look forward to Fridays and rejuvenate their week.
This document repeatedly lists "The Home Depot" and "Steve Manos" without any other context or information provided. It is unclear what the purpose or topic of the document is based on these limited repeating phrases alone.
Cathode ray tubes use an electron gun and phosphors to display pixels on a screen. The electron beam is focused and deflected horizontally and vertically to scan across the screen. Raster scan displays refresh the screen by scanning across rows of pixels stored in a frame buffer. Random scan displays draw images by moving and drawing the electron beam between points. Color CRTs use three electron guns and a shadow mask to display red, green, and blue pixels. LCDs use liquid crystals that can be aligned to block or transmit light, while plasma displays excite gas-filled capsules that emit UV light to illuminate phosphors.
The document discusses plans to modernize the Carriage Stores Depot in Lower Parel, Mumbai through automation. It will involve installing an Intelligent Warehousing Automated Storage and Retrieval System (IW-ASRS) to optimize storage capacity. The estimated cost is Rs. 138 million and will enhance inventory management through RFID and barcode technology. It aims to improve productivity and support the increasing coach refurbishment targets of the workshop located in a space-constrained area.
The document provides an overview of Kota Stores Depot which was established in 1962 to supply materials for workshop manufacturing. It discusses the depot's increased workload due to higher production targets. Key activities include supplying components and centralized scrap disposal. Challenges include higher volume of materials and scrap. The depot has implemented mechanization of material handling, better infrastructure, and IT tools to improve efficiency. Initiatives such as palletization and modernization projects have enhanced productivity and inventory management.
This document analyzes and compares three major clothing retailers in India: Van Heusen, Allen Solly, and NEXT. It summarizes key details about each company's founding, target customers, retail operations, marketing strategies, and performance metrics. Van Heusen was founded in 1881 and focuses on affordable, high-quality t-shirts. Allen Solly was launched in India in 1993 and targets young consumers. NEXT is a UK-based retailer that has been operating in India for over 30 years, with a focus on distinctive styles at accessible price points. The document compares details such as their headquarters, number of outlets, supply chains, pricing approaches, and average monthly sales.
Home Depot is the world's largest home improvement retailer with over 2,200 stores and $74.8 billion in annual sales. Its digital strategy aims to seamlessly integrate online, mobile, and in-store experiences. While Home Depot has strong brand recognition and engaged social media, its website lacks personalization and misses opportunities for up-sells. Recommendations include personalizing the site, elevating top brands, growing content, moving services online, and using data to create customer profiles.
The Home Depot Visual Merchandising, Signage, POP and Fixture Design portfolioaaroninsel
A collection of projects in which I managed and led a team of graphic designers, fixture designers, merchants, store planners, suppliers and vendors to concept and execute in my role as Associate Visual Merchandiser at The Home Depot.
Home Depot Integrated Marketing Campaign Plan for IMC 610Genifer Snipes
This campaign plan was for the first class I completed in West Virginia University's Integrated Marketing Communication masters' program. In six weeks, I completed a preliminary environmental audit and marketing campaign encompassing PR, advertising, and sales promotions in addition to learning about many of these topics for the first time.
The document proposes a marketing strategy for Home Depot to increase brand loyalty and conversion rates. It recommends targeting DIY customers and small contractors through new social media platforms like Facebook, Twitter, Tumblr and YouTube. The strategy aims to empower customers and increase their comfort with home improvement projects by posting photos and videos of example projects. It also suggests improving mobile and search engine marketing to provide local store information and links to relevant project content. The total proposed budget is $150,000 for the year-round social media and internet marketing campaign.
The document provides guidance on proper stock control procedures for retailers. It discusses the importance of accurate inventory counts and effective stock management. Key aspects covered include planning inventory levels, receiving and verifying deliveries, sorting and counting stock, using location tickets and barcode scanners, and ensuring accurate record keeping. Personnel must be trained and follow defined processes to complete an organized and accurate stocktake.
Anthropologie finds success through unique in-store visual displays and experiences rather than traditional advertising. It spends 2% of sales on elaborate customized displays created by in-store display teams rather than marketing. This enhances the shopping experience and sense of discovery for its target customers of educated women ages 30-45, driving customer loyalty and sales. Maintaining this distinctive approach through skilled in-store display teams is key to Anthropologie's competitive advantage over other retailers and more important to its business success than adopting conventional advertising practices.
Introduction to marketing H&M essay printAoki Sanchez
H&M is a Swedish multinational retailer known for fast fashion. It has over 3,900 stores worldwide selling clothing, accessories, cosmetics and homeware for men, women, teenagers and children. H&M aims to offer quality, sustainable and affordable fashion. Some of its strategies include expanding online, opening 10-15% more stores annually, and investing in sustainability through initiatives like its "conscious" collection and cotton farming projects. It also owns six independent brands like COS, Weekday and Monki. While facing competition from brands like Zara, H&M has been growing sales annually and aims to continue its global expansion, especially in markets like China, India and the US.
Jack Wills is a British clothing brand founded in 1999 that designs heritage-inspired clothing. It targets university students but its high prices suggest it mainly attracts wealthy students. While it emphasizes its British roots, most clothing is made in China. The brand is struggling with recent losses as it prepares for an IPO. Students criticize it as overpriced and contributing to stereotypes. A group of students analyzed the brand and developed concepts including using new technology like an app, expanding the Seasonnaires student ambassador program, and collaborating more with student unions on events.
The document provides an analysis of The Home Depot's financial performance from 2005-2006 including income statements, assets and capital structure, sales growth, profit margins, and ratios. It also discusses the company's leadership over time and challenges it faces from competitors like Lowe's. External factors like economic, social, technological, political/legal, and global trends that influence the home improvement industry are examined.
The document provides information on several Indian clothing brands, including their heritage, target groups, and brand positioning. It discusses Louis Philippe, Van Heusen, Allen Solly, Peter England, and People, outlining each brand's history and focus. Key details are highlighted around the brands' target demographics, product offerings, and messaging.
10) chapter 18 visual merchandising and displaycwood
Visual merchandising coordinates all physical elements in a business to project the right image to customers. There are four key elements: 1) The storefront includes signs, marquees, and window displays. 2) Store layout divides space into selling, merchandising, personnel, and customer areas. 3) Store interior design considers flooring, lighting, colors, and fixtures. 4) Interior displays include architectural, decorations, open, closed, and point-of-purchase. Visual merchandising aims to create a positive shopping experience.
Home Depot was founded in 1978 and initially focused on the do-it-yourself home improvement market. By 1985, Home Depot had grown to 50 stores across 15 markets. However, from 1983-1985 Home Depot experienced negative cash flow from operations and increasing inventory levels due to its aggressive expansion strategy. While sales per store remained steady, earnings per store and employee declined significantly during this period. Given constraints on its stock price and debt covenants, Home Depot needed to improve operating performance and consider changes to its growth strategy.
This document provides an agenda on the topic of Chanel, covering its history, company information, influence on fashion, integrated marketing communications strategies, and competitors. The history section discusses the founding of Chanel by Coco Chanel in 1909 and her influence, as well as the brand's leadership and success post-Coco. Chanel SA is introduced as a privately held luxury goods company. The brand's influence on fashion is summarized as revolutionizing women's designs and becoming iconic for elegance.
1) Department stores first emerged in Italy in the early 20th century as revolutionary new retail spaces that made products accessible to all customers through standard prices and displays.
2) After World War II, Italian department stores like Rinascente helped establish "Made in Italy" as a global brand, showcasing high quality Italian fashion, leather goods, and craftsmanship.
3) Giorgio Armani launched his fashion career in the 1960s and founded his company Giorgio Armani SpA in 1975, revolutionizing menswear with relaxed, less padded jackets that revealed the natural body. His minimalist style became hugely popular with both men and women.
Christian Dior was a famous French fashion designer born in 1905. He studied political science but was more interested in art. He opened his own fashion house in 1946 called Christian Dior and presented his first collection called Corolle. Dior is known for revolutionizing women's fashion with innovative designs that emphasized the natural curves of a woman's body. Some of his most famous designs were the H line in 1954 and the A line in 1955. Dior had a significant impact on the international fashion industry before his death in 1957. His company continued to succeed and expand under his granddaughter's leadership.
History of visual merchandising by Moslem HILALIMoslem HILALI
Visual merchandising has been used by shopkeepers for over 200 years to attract customers. In the 17th century in Japan, Mitsukoshi department store specialized in kimonos and used visual displays in their windows to showcase products. In the 19th century, department stores in the UK and France began taking window displays to higher levels of artistry using lighting, props, and theatrical elements to draw attention beyond just the merchandise. Famous stores like Selfridges in London and Bon Marche in Paris helped establish visual merchandising techniques that are still used today.
Liz Claiborne was a Belgian-American fashion designer born in 1929. In the 1950s and 1960s, she designed sportswear and dresses. In 1976, she founded Liz Claiborne Inc. and revolutionized women's work clothing by making it more comfortable yet professional. Her reasonably priced separates like pants and button-downs allowed women more freedom and identity in their work attire. By 1985, Liz Claiborne Inc. was listed on the Fortune 500 as the first woman-founded company to achieve this. Claiborne changed the way women dressed for work and was an inspirational fashion pioneer.
Calvin Klein is an American fashion house founded in 1968 known for its minimalist designs. It has substantial market share in retail and high-end clothing. In 2017, global sales exceeded $9 billion distributed across over 110 countries. The company was acquired by PVH Corp in 2003. Calvin Klein helped define 1970s/80s American fashion with clean, understated styles. It has since expanded into perfumes, jeans, bags, and other accessories known for capturing the spirit of the times through innovative designs and marketing campaigns targeting millennials.
International designer_Calvin klein & Kate spade_Dr.AshDr.S.Aishwariya
The works of fashion and arts of the two international fashion designers Calvin klein and Kate Spade are explained in this presentation. The former is a fabulous designer for clothes and accessories and Kate had a special place for accessories especially Bags.
Liz Claiborne was born in Belgium in 1929 and moved to New Orleans in 1939. She studied art in Belgium and France but wanted to pursue fashion design. She founded Liz Claiborne Inc. in 1976 to create affordable, comfortable clothing for working women. The company grew rapidly, expanding from $2 million in sales in its first year to $117 million by 1981 due to its quality materials, moderate prices, and stylish fits. Claiborne added other product lines and capitalized on the growing market of young professional women in the 1980s.
Victoria's Secret is the largest segment of Limited Brands and known for its annual fashion show and catalogues featuring top models. Founded in 1977 by Roy Raymond, Victoria's Secret started as a small store meant to make men feel comfortable purchasing lingerie. It grew into a multi-billion dollar company through its Angels marketing campaigns and sub-brands like PINK targeted at younger customers.
Gabrielle Chanel, known as Coco Chanel, was a famous French fashion designer who established her reputation in 1915 when she opened her first couture house in France. Some of her iconic designs that helped launch her career included introducing her Chanel No. 5 perfume in 1922, her signature cardigan jacket in 1925, and the little black dress in 1926. Today, Chanel has grown into a privately held, multi-billion dollar company based in France and known for its high-end, high quality products that have led to its global fame and success with over ten thousand employees worldwide.
Similar to Visual merchandising of three retailers and their comparison (11)
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
Visual merchandising of three retailers and their comparison
1.
2. Allen Solly was founded in 1744 by a company called William
Hollin and Co Ltd. The brand was purchased sometime in the
90’s by a new company called Madura Garments.
They were the first to spot the need of casual work wear for
young professionals.
They entered the market with a block buster concept of Friday
dressing.
They used unconventional shades beige and tan and used
fabrics like Khaki in shirts and trousers; which became an
instant hit.
Allen Solly introduced the idea of relaxed formals for Indian
Consumers. They identified the demand for different sizes of
trousers for women and launch their exclusive women’s wear
and it was well accepted by the target group.
3.
4. The flooring is done using White Tiles on major portion of the
store and in between Chevron Wooden Tile is used at the free
standing display.
9. Calvin Klein Inc. is an American fashion house
founded by the designer Calvin Klein.
The company is headquartered in Midtown
Manhattan, New York city and is currently owned by
PVH.
The first Calvin Klein collection was a line of
“youthful, understated coats and dresses” featured
at the New York City store.
In 1969 September, Klein appeared on the cover of
Vogue Magazine.
By 1971, Klein had added sportswear, classic
blazers, and lingerie to his women’s collection.
18. Tommy Hilfiger, formerly known as Tommy Hilfiger
Corporation and Tommy Hilfiger Inc., is an American
multinational corporation that designs and
manufactures apparel for men, women and children, and a
wide range of licensed products such as footwear,
accessories, fragrances and home furnishings.