Arvind has been shaping fashion trends for over seven decades through its textiles and brands. It established Arrow's first plant in Bangalore in 1993. Arrow is a 160-year old American brand known for quality dress shirts and apparel. Arvind focuses on research and innovation to produce fine fabrics and meet the demands of global brands while expanding its own portfolio. It aims to enrich lifestyles through quality textiles and lifestyle solutions.

5. Enriching Lifestyles
Styles may be short lived, but for well over seven decades Arvind has been
defining and shaping many a collection and trendsetting styles across the
ramps and retail outlets of the fashion capitals of the world.
Arvind with the tie ups with Arrow is today synonymous with a vast
range of lifestyles products - be it fabrics or brands. Time and again we
have been called to produce some of the finest fabrics and exacting
dresses for some of the world's most quality conscious brands while
evolving our own extensive brand portfolio.

6. About ‘ARROW’
Over the course of not one but three centuries, the ARROW brand has
consistently symbolized authentic American fashion. Boasting 160 years
of rich history and experience, ARROW has evolved into an international
brand that is now licensed in over 100 countries. Cluett, Peabody &
Co. Inc., owner of the ARROW brand and acquired by PVH Corp. in 2004,
began as a collar manufacturer operating out of a one-room workshop
in Troy, New York, in 1851. With a broad assortment of superior-quality
men‟s, women‟s, and children‟s apparel and accessories targeted to
the updated classic consumer, ARROW remains true to its deep heritage and
draws inspiration from the past to create a modern, appealing look.

7. ____HISTORy____

9. ACHIEVEMENTS
As the second-best-selling dress shirt in the United States,the arrow
commands extraordinary brand recognition for its commitment to
produce fashionable yet functional apparel.
The brand‟s reputation for quality, american style, and innovation goes far
beyond the united states, as arrow apparel and accessories are currently
licensed in more than 100 countries.

10. With a 160-year heritage, ARROW offers a broad assortment of apparel, including
dress shirts, neckwear, sportswear, and accessories. ARROW has a classic
American style that is admired around the world. The new European ARROW
collection will initially feature a three-tiered men‟s dress shirt collection of
classic, casual, and contemporary styles, with each tier defined by a unique fabric
and fit.
ARROW is committed to providing quality apparel products throughout the world
that embody the heritage of the company and deliver superior quality to
consumers.
THE
‘PRODUCT’

11. RECENT
DEVELOPMENTS
ARROW designed a limited-edition collection of men‟s shirts in 2010
exclusively for Urban Outfitters, featuring three vintage styles.
The brand name has also been licensed for eyewear that is now sold in both
the U.S. and Canadian markets, offering consumers a durable product at
an exceptional value.
To improve in-store product offerings, ARROW retail stores in Europe will
feature in-store display iPads to allow customers the option to browse
merchandise digitally.

12. “P R O M O T I O
N ”
ARROW promotes its products through innovative point-of-
sale displays, magazine and newspaper advertisements,fixture
design, and in-store presentations. Past ARROW ad
campaigns include sponsorship of the Masters Tournament
in the 1960s and the “We Are Ellis Island” campaign in
2008. ARROW also employs social networking sites such as
Facebook to generate increased brand awareness.

13. “BRAND VALUES”
ARROW is committed to manufacturing quality products that are fashionable
and affordable. The success of the ARROW brand can be attributed to its name
recognition and attention to detail.
Through research and development, ARROW focuses on the needs of the consumer,
resulting in high brand awareness and customer loyalty. ARROW represents the
American spirit through its heritage, con dence, and diversity.
The brand‟s look and appeal re ect a youthfulness and optimism that embodies the
American experience. The ARROW brand represents conviction, dedication,
accomplishment, and as a result, ARROW remains at the forefront of the men‟s
apparel industry.

15. About “Arvind”
Arvind Mills, the flagship company of the Lalbhai‟s group, is a producer
of composite manufaturer of textiles.
Its headquaters is in ahmedabad,Gujarat, India.It manufactures a range
of cotton shirting, denim, knits and bottomweights (Khakis) fabrics. It is
India's largest denim manufacturer apart from being world‟s fourth-
largest producer and exporter of denim. In the early 1980s, the company
brought denim into the domestic market, thus started the jeans revolution
in India.
Today it not only retails its own brands like Flying Machine, Newport and
Excalibur but also licensed international brands like Arrow, Lee,
Wrangler and Tommy Hilfiger, through its nationwide retail network.
Arvind also runs a value retail chain, Megamart, which stocks company
brands.

16. ___’History’___

17. In 1993,arrow‟s first plant was established at Bangalore with a 55,000 sq.ft
area and capacity to make 3000 to 4000 shirts a day within investment of
Rs.18 crore.
In march 2003, the Bangalore plant started to produce spain –retellant shirt
which is based on Nano technology.
This company brings another large factory for export jobs on the out skirt of
bangalore with a investment of 16 crore to make 8000 to 9000 shirts a
day in a area of 75000 sq.ft.
After sometimes it brings a new technology like ( C&C ) fabric cutting
machine, atomatic collar & cuff stiching machine,which brings out the
accurate shape of the dress.

18. ‘Competition’
The major competitors for Arvind were:-
Madurai garments
Raymond Apparel
Indus-League clothing
Levi strauss & Co.
Provogue(India)
Zodiac clothing
Bombay Dyeing

19. ‘Journey’
1931
The inception of Arvind Mills Limited at the hands of three brothers -
Kasturbhai, Narottambhai and Chimanbhai Lalbhai
1934
Arvind establishes itself amongst the foremost textile units in the country.
1980
Arvind records highest levels of profitability. The new strategy – „Reno vision‟,
points at changing the business focus from local to global, towards a high-
quality premium niche market.
1987-88
Arvind enters the export market for Denims with a dual focus - Denim for
leisure and Denim for fashion wear.

20. 1991
Arvind emerges as the third largest manufacturer of
denim in the world.
1993
Arrow‟s first plant was established at Bangalore.
1997
India‟s largest state-of-the-art facility for shirting,
gabardine and knits is set up at Santej.
2005
Arvind creates a unique one-stop shop service on a global scale, offering garment
packages to reputed national and international customers.
2007
Arvind expands its presence in the brands and retail segment by establishing
MegaMart – One of India‟s largest value retail chains.
2010
Arvind launches The Arvind Store, a concept putting the company‟s best fabrics,
brands and bespoke styling and tailoring solutions under one roof. Arvind launches its
first major Real Estate projects. Arvind becomes one of India‟s largest producers of fire
protection fabrics.

21. “Vision & values”
The underlying theme running across the broad spectrum of all business
activities at Arvind is that of enhancing lifestyles of people, across all
diversities and demographics. To serve that end, the corporate vision for
Arvind states:
‘We will enable people to experience a better quality of life by
providing enriching and inspiring lifestyle solutions’.

22. “PHILOSOPHY”
WE BELIEVE
In people and their unlimited potential; in content and in focus on
problem solving; in teams for effective performance, in the power of the
intellect.
WE ENDEAVOUR
To select, train and coach people to obtain higher responsibilities; to
nurture talent, and to build leaders for the corporations of tomorrow; to
reward, celebrate and activate all intellectual business contributions.
WE DREAM
Of excellence in all endeavors; of mutual benefit and prosperity; of
making the world a better place to live in.

23. „Approaches‟
Arvind has a strong focus on Research and
Development for process improvement, cost reduction and
new product development.
Arvind has also introduced a new dyeing and processing
method for denims.
It‟s only natural that Arvind quality fabrics are in high
demand in the markets of Europe, US, West Asia, the Far East
and Asia Pacific.

24. Conclusion
It is gloabalisationwhich transform the Arvind clothing ltd.from the poky and
the crowded apparel factory into a star performer attracting the attention
of global giants in the industry.
He expected the turnover to cross Rs.100 crore in the next two year of which
about 15% will be from the licensed non clothing products and current
turnover at retail price of Arrow brand in india about Rs.85 crore.