- The target audience for the horror film is females and males under 35, primarily middle class. Research from the UK Film Council supports this audience. - The filmmakers chose this audience because they enjoy watching horror films and are passionate about the genre. Being part of the target age group helped them understand what this audience wants to see. - Interviews with the target audience confirmed that people wanted to see suspense and mind games in the film. The film will be rated 15 by the BBFC due to its horror content and psychological themes.

1. Evaluation 4
Who wouldbe the audience forourmediaproduct?
Who isour filmaimedat?
Primarytargetaudience
we believeourprimarytargetaudience includedfemalesunderthe age of 35 and the secondary
target audience ismalesunderthe age of 35. We thendidsome researchonthe UK FilmCouncil and
foundoutthat thisis the exacttarget audience we shouldbe aimingourhorrorfilmat as theyare
the people thatprefer.Sodoingthiswill allowustocreate a widespreadaudience.Usingthe UK
FilmCouncil again,itshowsthatthe social classthat the filmisaimedatwouldbe middle class.
However,the social classshouldn'tdecidewhetheryoulikehorrorfilmsornotso we have decided
to aimour filmat anysocial class whichwill alsohelpustoachieve awideraudience.Ourfilmwould
be suitable toanyethnicitybutdue to the ethnicityof the actorsI believethata white audience
wouldpreferit.
Why have we chosenthisaudience?
We enjoytowatch horrorfilmswhichcausedusto decide tomake one whenhadto choose a genre
as we are passionate onourgenre.Also,asthe whole groupispart of the target audience we found
it easyto decide whatpeoplewouldwanttosee withinourfilmwhichwouldallow ustocreate an
effectivemediaproduct.We were alsoable touse interviewstogetpeoplesopinionwhowere the
top endof the target audience thatwe have chosen.Tobe able toget a wide range of viewsand
ideasforour filmandwhatit shouldinclude.We foundoutfromthe interviewsthatpeople wereall
of the same opinionandall wantedtosee the same thingsas eachotherwithinourfilm.
Shownabove isthe filmsthe publicwouldtypicallyenjoytowatch.Asyoucan see it showsthat
horror filmsistenthoutof twentysevengenresthatthe publicwouldenjoytowatch. Thisshows
that 32% of the publicwouldenjoytowatcha horror filmwhichisstill amainstreamaudience forus
to be aimingat and itis a well-established genre.

2. Againshownabove itshowsa full breakdownof the demographicsof whattypesof genre appealsto
whataudience,thisincludesbeingfemale,male,theirage andsocial class.Thisshowsthat our genre
appealstofemalesunder35with44% sayingtheyprefertowatch horrorfilmsthisthenidentifies
our primarytargetaudience.Thenoursecondarytargetaudience willinclude malesunderthe age of
35 with36% sayingtheywouldprefertowatcha horror film.Also,shownonthe above bythe UK
FilmCouncil isthe social classthatwouldprefertowatch our genre andit isshownto be C2 whichis
the middle class.However,asalreadydiscussedwe have decidedtoaimto engross anysocial class
as it will allowustogathera wideraudience.
Where our filmwould be released?
We lookedatthe top filmsreleasedatthe weekendbetweenthe 30thOctoberand the 1st
Novemberandwe sawthat three horrorfilmsfeaturedwithinthe topfilms.Thisshowsthatthere is
a hightarget audience forhorrorfilmscurrently.Also,lookingatthe charts itshowsthat the films
broughta lot of moneyin.Whichshowsus that there isa lotof moneyinthe horror filmindustry
whichalsoshows that a goodgenre to focuson wouldbe horror.As a resultof thiswe have decided
that we wouldmarketourfilm,'parental figure'toa mainstreamaudience asitwill be able to
achieve awidespreadaudience.Also,itwill be releasedall overthe country inmultiplex cinema.We
believethatthe filmsaudience wouldbe toobigto be releasedinasmall independentcinemadue

3. to the statisticsshownbythe UK FilmCouncil.
BBFC
we lookedatthe BBFC on howtheyrated filmsandwe came to the conclusionthatour filmshould
be awardeda 15. This isdue to the fact that the filmisa horror and the contentof a horror film
shouldn'tbe showntoanyone underthe age of 15. Thisshowsthat ourfilmisquite mildandmany
otherhorror filmshave the same rating included.The filmincludespsychological horrorwhich
doesn'tshowanygore withinthe filmwhichmakesthe ratinglower.However,the storylineisgory
as to howthe people have beenmurderedwhicheventhoughitisn'tbeingshownitstill needstobe
consideredwithinthe rating.
The age ratinggivendoesn'taffectourtargetaudience asit wasfor people underthe age of 35 but
there hasto be a limitforthe youngestage thatcan watchit. We also feel thatratingthathas been
givenwon'tcause less people towanttowatch our filmandwe will acquire awidertargetaudience
whentheyknowthe ratingas the audience won'tthinkthatthe horror shownisfor childrenandit
will infactbe able toinclude horroraspects.Thisratingdecidedthatour audience will be between
15 and 35 whichagainwe believe thatthiswill have noeffectonthe amountof people thatwill
watch itor if anythingitwill cause the audience towidenasthe ratingshowsthe filmwon'tinclude
cheaphorror whichissuitable fora childlike the film'hotel Transylvania'.
MemberProfile
For our demographicsIinterviewedLibbyBall,16as she is a part of the targetaudience thatwe are
aimingourfilmat inorder tosee whethershe wouldenjoytowatchitif it wasreleased.Duringthe
interview she wasaskedherinterestsandopinionsonthe followingthings,music,TV,films,social
media,otherinterestsof hersandfinallyheropiniononourfilmidea.
TV
Her favourite TV showinclude murderandhorrorlike the ongoing series'AmericanHorrorStory'
because she likestosee if she cansolve the mindgames.Also,she likesthembecause itcreates
suspense whenwatchingitwhichmakesthe seasonsmore interesting.Thisisagainuseful
informationbecause itshowsthatour filmopeningwill be popularwithourintendedtarget
audience.
Filmsshe enjoystowatchfilmslike 'TruthorDare' because itis a filmwhichplaysmindgameswith
youthroughoutthe entire filmwhichisable tocreate an uneasyatmosphere whichshe enjoystobe
involvedin.Butwhenwatchingtheminacinemashe wouldenjoyitmore asthe surroundsound
createsan evenbiggeratmosphere.
OpinionsonOurIdea
Likes:Libbysaidthatshe wouldwanttopay to watch ourfilmratherthan justwaitingforthe filmto
come out on DVD.Also,she saidthat she likesthe waythatthe filmisbeingdone ina non-linear
concept.Thisis because isitcreative comparedtomay otherhorror filmsoutthere thatall appear
to be the same.She alsosaidthat she like the factthat the first2 minutesof ourfilmisfull of enigma

4. because thiscreatesa lotof suspense withthe audience.She alsolikesourrange of differentshots
that we are aimingtouse for the filmopening.She believesthattheywill helptocreate an
atmosphere forthe filmwhichwillthencause suspense andenigma.Butalsotheywill helptoshow
the characters emotionswhichwill be somethingoriginal withinthe horrorfilmconventions.
Dislikes:She feltthatthe base of the story maybe hard to follow alongif youaren'ta usual horror
filmwatcher.Ashorrorfilmsusuallyhave astoryline whichishardertofollow along.
Expectations:She expectstofindoutwhythe man has become how he isand she understandsthat
it will be subtle intellingthe audience.Also,she expectssome eerie musictobe able to make the
storyhave more enigmawithinthe film.She thinksthe castingshouldrepresentthe themeswe are
attemptingtoinclude inouropening.Forexample,havingaman witha beardto show that he has
beenlivinginisolationforquite sometime.
She says thatshe wouldenjoytowatch our filmasithas saidto include mindgameswhichiswhat
she enjoysandalsoshe enjoysanuneasyatmosphere.Aswellshe thinksthe actorswill allow a
realisticatmospheretobe createdas the actor of Joel isactuallythe actor of Bonnie'sfatherwhich
will showhowsomeone wouldactuallyfeelif theirbabydaughterhaddied.
In conclusion we have decidedtoaimour productat malesandfemalesunderthe age of 35 and
beingmiddle class.We have chosenthisaudience due tothe UK FilmCouncil dataanddue to us
beingpassionate aboutthe genre sowe are therefore able tomake itfittingforthe targetaudience
easier.Also,usingthe UKFilmCouncil we foundthatthe genre horroristenthout of twentyseven
as a genre that the publicwouldenjoytowatch.We rated ourfilmbasedon the contentand we
decidedonthe contentbasedonthe target audience interviewsthatwe did.The demographics
includedmymemberprofile onLibbyBall andoverall Ifoundthatshe enjoyedhorrorsespecially
psychological horror(ourgenre).Also,she lovestowatchtheminthe cinemaasit isable to create a
biggersuspense atmosphere.