This document summarizes audience consumption habits and how media industries target specific audiences. The top 5 highest grossing films of 2012 are listed, showing a preference for action and superhero films from major production companies. Younger audiences below age 40 prefer action films, while romantic comedies appeal more to female audiences. Media companies use targeted advertising on platforms like YouTube (favored by those under 30) to promote films, commonly showing action and sci-fi trailers to those audiences. Ads are tailored based on viewer preferences to pitch appropriate films during commercial breaks.