The document summarizes the results of a survey conducted with the target audience of a film poster for a short psychological thriller film. 25 people ages 19-25 answered questions about the poster. The majority liked the layout, felt it fit the genre, and were reminded of similar films. They were drawn to the poster by the image and felt the main character Eve looked innocent and vulnerable. Most rated the poster as looking professional and said it made them want to watch the film. In conclusion, the poster testing was very successful in conveying the intended message to the target demographic.

1. Film Poster Audience Feedback
Analysis
HELK Productions

2. Audience Feedback
We stood outside a small shop to as our target
audience, who are mixed gender 19 to 25 year olds,
about what they think of our final film poster. We
asked 25 people to fill out our questionnaires. This
was effective asking people we didn’t know, as they
will give us constructive feedback, instead of
obstructive feedback as they would be more likely to
tell us the truth than people we know as to if they
like the poster. We asked our target audience as
they are the specific group we are wanting to aim
our film towards.

3. Question 1: Do You Like the Layout of the
Poster?
This shows us that the majority of
the people who participated in the
questionnaire liked the layout of
the film poster. To be exact, 22
said they liked the poster and only
3 out of the 25, said they didn’t
like it. However, the people who
ticked no may not have an interest into short films or films of a
psychological thriller. We have a target audience of 19-25, as due to our
previous questionnaire and audience theory research, the audience our
film relates to most and those who enjoy short film of a psychological
thriller are from the age group of 19 to 25’s. Although, this does not
mean that every 19 to 25 year old is interested in short films of films of
a psychological drama, as it doesn’t apply to everyone.

4. Question 2: Does the Film Poster Fit the
Genre of a Psychological Thriller?
This shows great success when it
comes to our film poster, as
when asked if the film poster fits
our intended genre, only two
didn’t get it at first and didn’t
really think it did, but compared
to 18 others who thought it
definitely did. It shows that this
was a minority of people. 5 people thought it slightly fit the genre, which
is what we wanted for our short film poster. We are pleased with these
results as nobody circled the not at option, showing that we had
considered and revised the codes and conventions of a psychological
thriller short film poster, which resulted in our poster representing the
genre of our short film, making it easy to tell what genre the film is
straight away.

5. Question 3: Does our Film Poster
Remind you of any Other Film Posters?
8 people said no to being reminded of
any film posters after looking at our final
product. 5 people were reminded of a
quite popular film, called “Gone Girl”
This is good as people can relate to this
film, as it is of the same genre to our film
(psychological thriller) 4 people wrote
the film If I stay. This was interesting to
us as the film has a female protagonist,
who has similar characteristics as Eve In
Our film, she also share familiar traits to Eve. The storyline shows her trying to awake from a
coma in an outer body experience. During this time, the female protagonist is wearing a white
dress, representing purity and innocence of her character, which further connote the youth of
the protagonist, which is what we attempted when arranging Eve’s costume. 4 people said the
poster reminded them of the film “Gone” which has a very similar narrative, also a female
protagonist (similar to Eve, played by Amanda Seyfried) and a similar genre as it is a thriller that
plays with the mind. This was a very pleasing set of results. One person said it reminded them
of a film called “The Winter’s Bone” which we looked into and it was a thriller and the last
person said it reminded them of “The Road” film poster.

6. Film Posters the Audience Relate to
Our Film

7. Question 4: What Attracts You to Our
Short Film?
This shows that 7 out of 27 people
were drawn in by the title. We
followed codes and conventions of
the placement of a film posters
masthead (title) and kept it bold
and central, which might be the
reason it drew the audience in. 4
people were drawn in from the
Colour scheme, which we kept it to black and white and dark blue in the
background. These were all dark colour to set the mood of the film. Also, so
Eves dress could contrast within the darkness and reflect from the
background. However, 14 people people said that they are drawn in to our
poster because of the image. Which is pleasing, as this is what we spent the
most time focussing on. We used semiology to connote Eve’s characetr traits.

8. Question 5: On a Scale of 1-10 What Would You
Rate Our Film in Terms of Looking Professional?
10 people rated the film a 9, which is very pleasing to us as our
efforts paid off towards the end as people were genuinely keen on
our poster and said it was effective. 2 person rated It a 10. This was a
reward to us after working hard to make the poster look as
professional as possible. 9 people rated the poster an 8. 3 people
rated it a 7 and 1 person rated a 5. this means that on average, our
film poster has been rated around 8.5 out of 10. this is very pleasing
to us as our film poster is low budget, meaning we were only had
access to little editing software and equipment. I am sure, with a
bigger budget, the professionalism of the poster would have scored a
higher rating.

9. Question 6: Do you Think That Eve
Looks Innocent and vulnerable?
This shows that the
majority of our target
audience, 23 people,
think that Eve looks
vulnerable and innocent,
which is because they
read the use of mise en
scene and semiology
right, that we injected
into the film poster.
However, there were two
people who said no. This
may mean that they
misread the semiology.

10. Question 7: Did the Poster Keep You in
Suspense?
This shows that our poster
built up tension, as we
faded a picture of the
character Richards face
behind Eve, which could
represent the thriller aspect
to our short film. By having
a dark background and the
white dress contrast, this
could show conflict within
the film and shows a loss of
Innocence as we find out Eve is dead in the film and actually sneaked
out to go to a party, causing her death on the moors. 22 people said yes
and 3 people said no.

11. Question 8: Describe the Poster in 3
Words
The word mysterious was used by every one as a word to describe
the film. Other words such as tense, spooky, dark, disturbing,
haunting and suspicious were used. We were happy to read this as
this describes the whole narrative to our film as well as the film
poster. We spent a lot of time researching into the codes and
conventions of the narrative to a psychological thriller and looked
at narrative theories that tie into and explain what the narrative for
a psychological thriller should hold. This should be shown in our
film poster.

12. Question 9: Does the Poster Make you
Want to Watch the Film?
We are pleased with this result, as the three people who said n, we are
guessing are the people who said they didn’t like the layout of the poster,
further because they might not watch psychological thrillers of short films.
However, this is just the minority as the majority said yes to wanting to watch
the film from looking at the poster. This shows that our editing skill have
proved to be of a good standard and we are very happy with the end result.