The document provides feedback from multiple people on a rough cut of a music video. The feedback indicates that some viewers picked up on parts of the storyline but not the whole narrative. One reviewer suggests developing the abuse scene further to make it clearer. Another notes that the narrative seems to be about bullying but that is not accurate. The filmmaker learns that more needs to be done to clarify the narrative. Additional scenes were added and editing techniques like jump cuts were used to help viewers better understand what was happening in a shorter time. The feedback overall helped the filmmaker identify narrative issues and ways to improve camerawork, acting, and editing to make the story and professional quality stronger.

1. Question Three- What have you learned from your audience feedback?
To make sure I had a good idea of what exactly people understood from my video, and how it was
progressing,Iaskedseveral people whattheythoughtthe roughcut 5 of my musicvideowasabout.
Aswell aswhattheylikedaboutitandwhattheythoughtneededchanging.Askingthe audience what
they thought the video was about gave some interesting results, as each person picked up on a tiny
bit of the storyline, but they never picked up on it as a whole.
Feedback on Rough Cut 5:
Matthew- The music video was about one girl who was lonely and depressed and another girl who
was being abused. I loved the way in which the video was filmed at sunrise as this made for a much
more emotional narrative which was extremely effective and made me connect more with the
characters in the video.Ialso likedthe differentrangingclose upsand longshots of the actressesas
thismade the videomuchmore emotionalandrealistic.Transitionsbetweendifferentclipswerealso
verysmoothandthismadeforamuchmore professional-lookingvideo.Ilikedthe amountof locations
thatwere includedaswell asthe range of peopleinthe video.Iwouldchangethe factthatonthe part
where the girl waspushedintothe couch,Iheardyousay‘go’tosignal the actressbeingpushed - this
made the video slightlylessrealistic.I don't know what else to change, it was great and filming was
very good.
Withinmy musicvideoI decidedthatI wantedto use as many differentlocationsasI could,some of
the locationswhere the sportshall,headland,a black screenroom, bedroometc.I was successful in
achieving this objective as the audience feedback was positive. I have learned that the changes in
location and scene where a good thing to add to my music video, and the audience received it well
and enjoyed the changes in scenes. I was pleased to learn that the audience could actually connect
with my characters, and that my video looks professional.
Sophie- LaurenandPhoebeare friendsandthey’vehadafallingoutthatiswhyLaurenis singingabout
her; because she wantsto fix it but doesn'tknow what to do. In the karate scene Lauren looksangry
because this is when she is going to confront Phoebe and their fight could be a metaphor for how
Phoebe rejectsher.Phoebe'sdadseesthe fightand isangry at how Phoebe treatedLaurenandtells
her she needstofix it. The scene where she’sonthe bedis herwonderinghow she can make it right
again. Yeah i like the bit on the phone because she’s so happy so its like shes looking back at when
they were still friends. You can hear you say ‘go’ at the couch bit.
From thisfeedbackI have realisedthatthe abuse fromthe fatheris not signifiedenoughduringthat
scene,because theythinktheyare justfighting,whenreallyitismore thanthat.Sofromthisfeedback
I have learntthatthisscene needstobe developed,sothatthe audience canunderstandexactlywhat
ishappening.Ihave developedmyscenefurtherbyaddingashotinafterthe fightbetweenthe father
and daughter,thisshotshowsthe fatherleaningoverthe daughteryellingatherafterhe pushedher
over.Thisis more of a signifierof abuse thatthe scene thispeerreviewerhasseenonroughcut five.
But I like that they understood the phone bit, so I have chosen to keep this part in the final music
video.
Courtney-The musicvideohasbeenfilmedextremelywell,ithas a numberof differentstagesinthe
videowhichhelpsbuildthe story.The story is easyto follow andcan be seenas a videowhichstarts
off sad but in the end it improves. It is a really good video. It may not be complete but the storyline
can still be noticed.The storyline isabouttwogirls,one whoisbullied,Ithinkandthe otherone isthe
bully, but then the bully changes her opinion and then they be okay, I think.

2. After reading this feedback I realised that the narrative is not clear enough as there are no bullying
betweenthe twogirls,the onlybullyingisfromthe dad. Thisis why for the final musicvideoI added
anotherscene whichincluded newcamera shots,such as a the zoom out whenPhoebe issat on the
bed, the tilt down when she was also sat on the bed, the medium shot’s are use throughout, for
example the scenewhenmyactorisinthe dark room, and the scene where theyare atthe headland,
etc. AlsoI includedanothereditingtechnique whichwasa jumpcut, thisjump cut was usedto show
the actors feelings at that time, and to make the scene quicker, so the audience understand what is
happeninginashortertime.Inparticularitcould be seenwhenthe actressgoestositonthe bed,and
the scene jumpcutsbetweenthreedifferentshots,toshow the progressionof the sceneandfeelings.
This scene showed that the two girls are friends in the beginning, and that they were helping each
other rather than bullying each other, which is what the person who gave feedback thought.
Alyshia- There is a good use of camera techniques and angles that are used throughout the whole
musicvideo.Youhavemanagedtouse allthe necessaryconventionsthatamusicvideowouldfeature.
The lip-syncing is in time withthe song, Lauren was a very good choice for the music video she is a
goodperformingandgive astrongperformance aswell asthe othergirl.Onlynegative isthatitisnot
finished but yet again I understand that.
From thisfeedbackIhave learntthat my actor has beena valuable assettothe musicvideo,because
she has helpedportraythe performance reallywell.Mystage directionforthe actor made sure that
the actingportrayedonscreen wasmeaningfulandemotional.Also Imade sure thatwe didthe same
shot a few times each time, to make sure that the best part of the acting was picked for the music
video.Learningthatthe cameratechniquesandanglesare good,meantthatI didnotneedtochange
any of there,I justneededtokeepthatstandard up, which I did when I got to my final music video.
Lauren- Right, very good clear story, the pull focus’ are of a good standard, (your actress is bloody
brilliant),gooduse of differentanglesandcameramovementtechniques/positions,shotsare still and
not shaky.
I learntthatpeople noticedthe range indifferentshots,whichmeantIwasfollowingthe conventions
of amusicvideo,becausethere are manydifferenttypesofshots.Forthefuturepartof myproduction
I made sure I kept the same level of camera shots, and increasinglyadded more editing techniques,
new camera shots and movements.
Meghan- I think it is about someone going through a hard time or something like that. I like how it
showed different emotions and what the person is going through.
The feedback shows that the audience understand the general narrative, but they do not sound
confidentintheiranswer.WhichmeansIhave learntthatthe narrative needsmore workon,whichis
why I have added the extra scene to make sure people understand the narrative more.The scene I
have addedisa scene whichisplacedasa flashforwardtowhatisto come,butI have shownitat the
beginning to show that the actors are friends and they help each other in times of need. This scene
featuresthe main actor cominginto comfort herfriendthatis upsetinherroom, itshowsthe actors
hugging, and talking about something, which is not revealed to later on in the music video.
Chloe- I thinkthat it’slearningto defendyourself andhavingsomeone tosupportyou.I likedhowit
starts and finisheswiththe benchsetting.The onlycriticismI can see is I can hear you sayinggo just
before your cousin gets pushed onto the sofa.
The narrative is known as I have learnt from this feedback, and from this feedback I left the bench
scene inbecause theylikedhowitfinishedthingsoff,theonlyimprovementImade tothiswasending

3. the full videowith my actor walking away from the audience.I included thisscene because it allows
the actor tobe seenforone lasttime,anditshowsthe actorwithmore lightonherface,showingthat
the lightatthe endof the tunnel hasbeenfoundandthe actorhascompletedhermissiontohelpher
friend and guide her through life.
Kirsten- It’sagoodvideoIlikedthelipsyncingandIwouldprobablymake theblackoutsalittleshorter.
I learnt that the audience got mixed up and through the blackouts were part of the music video,
howevertheywere not,itwasjustwhere myvideoatthispointwasmissingfootagethatstill needed
tobe filmed.Thisissuewiththe blackoutswassolvedonceall of myfootagewasplacedintothe video,
making sure that this feedback was took into account and make sure the improvement was made.
Tanya- It’s a dramatic video that appears to be about the girl struggling to deal with the realitythat
she livesinandshe istryingtofightback. Ilikedthe dramaticelementsforexamplewhenthe cushion
isthrownontothe floorand alsothe beachsettingwhichisasolemnsettingwhichgoeswell withthe
song. When Phoebe ispushedontothe couch you can hear you say go but also not sure of the final
shot where the guy is shown with his arms held straight down and fists clenched, I would have
expected the final shot of the scene to be the guy on the attack.
The narrative has been clearly understood,and the slow motion went down well.However I wasn't
happywiththat scene withthe slowmotionso I tookit out and changeditfor my final product,butI
believe thatnowpeople will understandthe emotionsmore thatthey didwhichthe previousscene.
And the scene with the abuse is was extended to show the man yelling over her, to show he was a
threatto her,whichwas includedafterIreceivedthisfeedback,asIlearntthat people neededtosee
that violence was involved and implied more strongly than it was before.
Mathew- Very effective and strong narrative,the shots were variedand these was a good choice of
setting. The performance was good. Cuts were on the beat and it transitioned smoothly. Obviously
just needs footage and personally i’d turn down the volume on the wind.
I learnt that I had achieved my goal to make the shots change on the beat and through beats. This
makesmy musicvideomore effective because havingthe visualschange with the beatimprovesthe
narrative andmakesit strong.Thoughtbeatshave beenfollowedparticularlywell inthisroughcutat
the part where the musiclowersandthenwhenthe beatkicksbackinthe glove hitsthegroundatthe
same time,showingthe thoughtbeatshave beenfollowedbythe visuals.AlsoI have made sure the
wind can no longer be heard, as it does not fit well or add anything to the music at that time.
MatthewAppleyard- KenyaBell –Awkwardslow mo,maybe use awarpstabiliser??Nicedefinitionat
the night shots, narrative is clear, good work
This feedback was useful, as I learnt that some people do not like the slow motion. And for myself I
realised that I used this effect quite a lot in my music video, this feedback helped me progress my
music video. For the further development of my music video I removed the main awkward slow
motion part of the video. This meant taking out the part where my actor throws the pillow in
frustration.Thiswasreplacedwitha shorterversionof the upsetscene,asthisscene was movedthe
beginning and changed, to make it known that the actors were friends. He does mention that the
narrative is clear, however with the slow motion took out, it left a gap in the narrative, but I made
sure another scene was given to make the narrative even more clear to others.
From thisfeedbackingeneral Ihave learntthat I had lefta sectionof my videothatstill hasnoise on
from when I recorded it, this was the part here I say ‘go’. This was unnecessary to my production,

4. therefore frommyfeedbacktheyhelpedme realisethatI neededtomute that part of the footage.I
did this for my next rough cut, which now has no recorded sound, apart from the soundtrack.
The firstpiece of feedbackthatI receivedwasforall of my analysis.FromthisI addedextradetail to
the genre conventionsonthe Little Mix’sanalysis.AlsoIaddedanother page on the target audience
forthe TaylorSwiftanalysis.Anotherimprovementwasaddingextradetail intomyshotcountactivity,
my weaknessagainwasnotaddingenoughtothe genre conventionsagain.Bythe time of receive my
feedback I did not have enough analysis for my advert and digipak,so after receiving the feedback I
completedtwomore analysis.These helpedme toimprove onmy work,andknow what is outon the
market as of right now, and what level of detail goes into each product that is created. This makes
sure that I knewwhatstandardmy promopackage neededtobe.Thismeantthat I had researchthat
I coulduse toplanmyideasandmake sure thattheywouldbe viewedasaproducttogether.Alsothis
meant that my production needed to have a strong brand identity, so that people would recognise
the things together.
Peer feedback was given on the font style for my digipak, in the end I did decide to find a new font
completelyas it did not go with the images on the digipak. The new font was called ‘Wrestlemania’
and thiswas changedfromthe firstfontwhichwascalled‘HoboStd’.But choosingto do thisworked
out because the the product receive a positive response. I gathered peer feedback on the font, by
showinga couple of people the differentfontsavailable,withinthisIincludedthe fontI alreadyhad
on my advert.The resultsshowedthatno one pickedthe font I had on my advert,this feedbackwas
vital as I learntthat I neededtochange my font,whichI didand the advertlookedmuchbetterthan
before. The fonts I gave the audience to view did not have the font I used for my final advert, but I
chose to realise that none of the audience likedthe same fontsthat I gave them, so I chose to finda
new one, that resembled the ones the audience where choosing.
I wanted to know what the audience thought of my final music video, so I asked them several
questions about the final music video. I asked them ‘What do you think of the music video?’. From
theirresponsesIhave learntthatthe audienceisabletomake alinkbetweenthe song‘Flashlight’and
my musicvideo,showingIhave achievedmygoal to make the overlaysand flashlightsgive the same
connotation of the titlesname. Havinglearnt that I have included many different shots,that fit well
with the beat, was great feedback, because I know my music video was fit for purpose. I do realise
that the soundtrack had different levelsof singing, I chose to get the actor to follow the continuous
song, rather than the added song that was put in during editing to make the song more upbeat. But
toimprove thisIcouldhave gothertosingthemoreprominentlyricsastheyare the onestheaudience
listentomore,and it wouldhave made sure the audience knew the lip-syncingwasintime. Another
question i asked was ‘What do you think of the way the video was edited?’ I can interpret that the
audience were able to see the transitions meaning my editing was visible editing, which for some
scenes I did want them to notice. For example when there is a transition from Lauren in the dark
studio to Lauren walking into the room, you can see that these scenes were slowly progressing to
each other,meaningthe changeovercouldbe seen,whichwasonpurpose andthe audience seemed
to take this editing in a positive light. Through the use of editing, the narrative and concept was put
across to the audience very clearly. I know this because my audience understood the metaphorical
meanings behind the music video, and theyunderstood that this narrative is about having someone
there toguide you,like aflashlightwouldinadarktime. The nextquestioni askedwas‘Where there
enoughtypes of camera shotspresentedinthe video?’ All of the audience were able torecognise all
of the different shotsthat I aimed to include in the music video, and they thought that i used these
shotsverywell. The purposeof mymusicvideowastoportraythe emotionsof the characterthrough
the shots,whichis exactlywhat I have managedto do because the audience mentionedthisintheir
feedback.

5. Improvementswouldinclude changingthe taekwondoscene sothat they're a great varietyof shots,
as this scene is not up to the standard of the other scene, the audience understand this and have
picked this scene out, and I agree with them on this as it is not the best scene out of them all, but
some of i has its goodpoints. Alsoi askedthe audience ‘Doyouthinkthe videoisprofessional?Why
do youthinkthis?’ Iam pleasedtolearnthat my videohasprofessional qualitieswithinit,andthat it
is differentfromothermusic videos. AndIhave learntthat my audience appreciate mymusicvideo,
because of all the unnecessary touches that have been added in.
Anotherquestioni askthe audience is‘Whatdo you thinkof the narrative of the video?What was it
about?’ I have found that my audience has had a very mixed reaction to the narrative of my music
video, this may be because they have watched the rough cuts and made up their mind from that,
without the newlyadded scenes in music video. But the audience do however understand little bits
of the narrative, and get the correct interpretation for that scene. Personally the narrative can be
interpreted in any way, but as long as the main concept was put across then the music video was a
success.And I believeIachievedthe conceptbecause the audience picksupthat itis about standing
upto someone,andthatthereisafriendshipinvolved. Nexti askedthem‘Wasthe actingbelievable?’
The actingwas seentobe believable,andthiswasbecause of the stage directions,andrepeatingthe
same scene a fewtimesso that the best footage wasselected.Tomake the acting more emotional I
had my actor sing the song 1.5X faster, so that when it was slowed back down, it looked more
exaggerated and emotional, making for better acting. I asked ‘what did you thinkof the lip-syncing?
Was itintime?’ Atsome pointsthe lip-syncingwasoutof time,asthe peerreviewershave mentioned
but overall the lip-syncingwasintime for mostof the musicvideo,andthat meantit was successful.
Do you thinkthe lyricsand visualsworkedwell together?’Wasanotherquestion Itriedtomake sure
some of the visualsmatchthe songin certainways,the example Josephmentionedinhisfeedbackis
exactly the point where I tried to link the lyrics and visuals, as I made sure the flashlight was shown
whenthe lyricswere saying‘You’re myflashlight’. Thiswasobviouslyachievedbecause myaudience
feedbackpickeduponit and recognisedwhatI had done.I continuedtoask ‘What part of the music
videodidyoulikebest?’ Therewereacouple of peoplewhopickedthe same scenethattheylikedthe
best, from this I can learn that this scene is my best part in the music video as it sets the tone, and
eases the audience into the music video. Depending on the audience depends on what scene they
like, one of the audience picked the taekwondo scene, from this I learn that all of my video can be
liked by different people, and this is a success.
‘What part of the videodidyou not like?What wouldyoudo to improve it?’,was anotherquestion.
For future productionsI would take on all of these comments, and I would make sure that all of my
shots were fluentandthere were more variedduringthe same scene,sothat theyare not on for an
excessiveamountof time. Toimprove thisvideofurtherIwouldtake onSophie’sfeedbackandtryto
portray the flashforwardscene as not part of the presenttime,asit confusedsome of the audience.
Ifeel likeIlearntthatthe taekwondoscenecouldbeimproved,andIwoulddothisasanimprovement.
The bits that needed improving the most where the class were just startingand going up and down
the hall,these Iadmitare notasgoodas theycouldhave been,andIwouldchange thisforthe future.
The bitof the scene whichI thinkneedsnomore improvingdoingtoit iswhenthe actor falls,as it is
dramatic and is timed perfectly with the sound track. Finally i asked ‘’Do you think the costumes
worked well in the video?’ I likedhow the audience were happy with the downto earth look, which
does not over emphasise my actor too much, as I was making my actor a realistic role model, and
throughthe feedbackIbelieveIhave achievedmygoal inthis. Ididdeliberatelychose tomake adown
to earth star image within the music video, because it was a sensitive issue the video chose to use,
and it was better to have the actor known, but not other taking the hidden meaning but if I was to
improve thissceneIwouldtake the feedback,andstylealisethe actorwhenshe wasaloneawayfrom
the narrative part of the music video, as it would work better then than at any other time.

6. I thought that my final music video was more than I expected it to be, I have improved and used so
much more than lastyear.The videoisverycreative andlinkstothe song I chose,I feel like myvideo
hasmanagedtoshowasensitivetopic,inaprofessional way,whichdoesnotoverwhelmtheaudience.
The scenesIam proud of the mostare the oneswhere myactor isalone ina dark room, these are my
favourite because they are simple but hold so much significance to my music video.
Final Video responses:
What do you think of the music video?
Courtney:Ireallylike the musicvideoithas a good storyline andthe narrative is extremelyclear,the
video flows and has been produced and created really well.
Joseph: I thought the music video was a very good interpretation of Jessie J’s song ‘Flashlight’. I
thought it was very well shot and very well edited.
Sophie:Ienjoyedthe musicvideo,especiallythe bitsindarknesswiththe spotlight,whichlinkstothe
title of the song.
Philippa:IthinkKenya’s musicvideoisvery professionallydone,itflowsreallyreallywell anditlinks
with the song.
From thisI have learntthat the audience isable to make a linkbetweenthe song‘Flashlight’andmy
music video, showing I have achieved my goal to make the overlays and flashlightsgive the same
connotation of the titles name.
What do you think of the way the video was edited?
Courtney:The musicvideohascleartransitionsfromonepieceof footagetothe other,the transitions
which have been used allow the video to flow and the storyline to be clear. I like the way the light
effect is used on the video it connects to the song title ‘Flashlight’
Joseph:Ireallylike the waythe filmwasediteditwasn'tverynaturalisticbutitstill toldthe narrative
and there was a great range in shots.
Sophie:Ithoughtthe changesbetweenscenesflowedsmoothlyandthatthe lipswhere syncedreally
well to the song.
Philippa:The wayitwaseditedisveryprofessional,itflowssowell itdoesn'thave massivepausesit’s
got lovely effects on throughout that’s fits very well with the song Like having the light on lauren's
face at the end
I can interpret that the audience were able to see the transitions meaning my editing was visible
editing,whichforsome scenesIdidwantthemtonotice.Forexamplewhenthere isatransition from
Laureninthe blackstudiotoLaurenwalkingintothe room, youcansee thatthese sceneswere slowly
progressing to each other, meaning the changeover could be seen, which was on purpose and the
audience seemed to take this editing in a positive light.
Where their enough types of camera shots presented on the video?
Courtney:Ithinkthere was enoughcamerashotsin the videoto make it effective andmore exciting.
The different shots tell the story she was trying to show

7. Joseph: There was a wide range of camera shots used and i particularly like the shots on the pier,
which showed a really good backdrop nd aspect to the music video.
Sophie: The camera shots where varies and i was able to pick out a number of different techniques
which i think helps convey the emotions of the characters.
Philippa:Ithinkthere wasenoughdifferenttypesof camerashotspresentedinthe videobecauseyou
get different angles, it shows different perspectives from each side .
All of the audiencewereable torecogniseall of the differentshotsthatIaimedtoinclude inthemusic
video, and they thought that i used these shots very well. The purpose of my music video was to
portray the emotions of the characterthrough the shots,whichisexactlywhatI have managedto do
because the audience mentioned this in their feedback.
Do you think the video is professional? Why do you think this?
Courtney:Yes.I thinkthe videois professional because the camerashots are clearand aren't blurry,
the message is clear enough, and the transitions help when telling the story
Joseph:Idothinkthe musicvideolooksveryprofessional,buti alsothinkitdoeshave adifferentstyle
to a lot of music videothati have seenbefore because ittellsmore of a story than purelyjustbased
on the look of the actual main feature artist.
Sophie: Yes i do because the title of the video and the lights edited onto the video and little
unnecessary touches but it’s a finishing touch that makes it a more polished video.
Philippa:Againi dothinkitlookprofessional because itflows,there is noshortbreaksthere'snolike
black screens
I am pleased to learn that my video has professional qualitieswithin it, and that it is different from
othermusicvideos.AndIhave learntthatmy audience appreciatemymusicvideo,because of all the
unnecessary touches that have been added in.
What do you think of the narrative of the video? What was it about?
Courtney:Ithinkthe narrative wasabouttwogirlswhichwere beingbulliedintwodifferentwaysbut
they helped each other to get through the struggle and the abuse at one point theylose each other
witheverythingthatisgoingonbut at the endtheyfindeachotherand solve theirproblemsoutand
help each other.
Joseph:The videotome showeda narrative of a journeyof a character buildingconfidence through
her kickboxing, and you can see that throughout the narrative her confidence grows.
Sophie: I think the two characters are friends and they have had a falling out that's why the lead is
singingaboutherbecauseshe wantstofixitbutshe doesn'tknowwhattodo.Inthe taekwondo scene
the leadcharacter looksangry because thisis whenshe'sgoing to confronther friendand thiscould
be a metaphorof howthe friendsrejectsher.The manis the friend'sdadandhe seesthe fightandis
angryabout howthe friendtreatedthe leadandtellshershe needstofix it.The scene withthe friend
on the bed is her wondering what she can do to make it right again.

8. Philippa:The narrative of the videowaslike thatyeahtheyneedtostandupfor yourself youneedto
help yourself and you don't need to be afraid for anything.
I have foundthat my audience hashada verymixedreactiontothe narrative of my musicvideo,this
may be because they have watched the rough cuts and made up their mind from that, without the
addedscenesthe newmusicvideohaspresented.Butthe audiencedohoweverunderstandlittlebits
of the narrative, and get the correct interpretation for that scene. Personally the narrative can be
interpreted in any way, but as long as the main concept was put across then the music video was a
success. And I believe I achieved the conceptbecause the audience pick up that it is about standing
up to someone, and that there is a friendship involved.
Was the acting believable?
Courtney: I do think the acting is believable, it looks like the actors are telling the story as if it has
happened to them, and the actors are a credit to the video.
Joseph:Yesthe acting wasvery believable andthe lip-syncingwasreallygood,because lip-syncingis
a really hard thing to master with sound editing so it was really good.
Sophie:Ithinksothe argumentbetweenthedadandthe friend,the mixturebetweenthe seriousness
of the actors and the camera angles made it more believable.
Philippa: the acting was very believable it did flow it didn't look staged it didn't look directed.
The actingwas seentobe believable,andthiswasbecause of the stage directions,andrepeatingthe
same scene a few times so that the best footage was selected. To make the acting more emotional
have my actor sing the song 1.5X faster, so that when it was slowed back down, it looked more
exaggerated and emotional, making for better acting.
What did you think of the lip-syncing?
Courtney: In the beginning i think the lip-syncing was the tiniest bit behind but as the story began
within the video and the lip syncing was shown again it was perfectly timed.
Joseph: ABOVE
Sophie:Forthe majorityof the videothe lip-syncingwasreallygoodanditmatchesperfectlybutthere
isa tinybitat 1.48 where the actressisa bit slowerthanthe song so the synchronisation is a bit off.
Philippa: The lip- singing was in time from what i saw it fit with the song and there wasn't massive
breaks there wasn't like the music going over the top the lyrics.
At some pointsthe lip-syncingwasoutof time,asthe peerreviewershave mentionedbutoverall the
lip-syncing was in time for most of the music video, and that meant it was successful.
Do you think the visuals and lyrics worked well together?
Courtney:Ido thinkthat the visualsandlyricworkedwell togetherbecause theycomplimentedeach
other and helped withthe progressing of the narrative throughout the video. The visuals on screen
link to the lyrics in the song.

9. Joseph: I think that the visuals work really well with the lyrics, and the whole idea of flashlight,and
i’mgladthat Kenyadidn'tjustuse a genericonandoff flashlight,the factshe addedanoverlaytothe
flashlight to the girl in the black backdrop, i thought it was really good.
Sophie: I think the video linkedwell to the song, i feel like the lead is saying she doesn't know what
she will do without her friend and that is the main part of the music video.
Philippa: The visuals and lyrics did work well together because of the way it flowed, they
linked together they weren't completely different to what the song was trying to portray.
Itriedtomake sure someof the visualsmatchthesongincertainways,theexample Josephmentioned
in his feedback is exactly the point where I tried to link the lyrics and visuals, as I made sure the
flashlight was shown when the lyrics were saying ‘You’re my flashlight’. Thiswas obviously achieved
because my audience feedback picked up on it and recognised what I had done.
What part of the music video did you like the best?
Courtney:Ilikedthe beginningof the videowhereyoucansee the artistsingingwiththe lightsshining
it starts the music video off relay well
Joseph: my favourite part of the video was the inner confidence of the actress, because i think you
can see that advance throughout the narrative.
Sophie:Atthe verybeginningwhenthe leadisbyherself andshe isfarawayfromthe camera looking
away ismy favourite part because it helps set the mood for the video and it shows how lost she is.
Philippa:The bestpart of the music videoforme was whentheywere in karate or taekwondoarena
and they were doingall likethe boxingmoves.Itshowedthatyouneedtoworkhard andyeahlife'sa
struggle but there is ways to get through it.
There were a couple of people who picked the same scene that they liked the best, from this I can
learnthatthis scene ismybestpart inthe musicvideoasitsetsthe tone,andeasesthe audienceinto
the music video. Depending on the audience dependson what scene they like, one of the audience
picked the taekwondo scene, from this I learn that all of my video can be liked by different people,
and this is a success.
What part of the video did you not like? What would you do to improve it?
Courtney:Ithinkthat the onlypart I wouldchange inthe videoisthe part where there isan up-close
shotof the artist.I thinkitcouldhave beenmovedorzoomedinmore flowingly,andthe lightshining
on the artist's face would be further away.
Joseph: The part i didn't like the most was some shots did go on for a bit longer than others
Sophie:Idon'treallyunderstand the butwhere the leadgoesintoherfriend'sbedroomandtheyhug
because it doesn't really flow, unless it’s a look back when they actually were friends but it doesn't
feel likeaflashback,forme itwouldbe bettertomake itfeel more like the leadis lookingbacktoadd
into the video better.
Philippa:Tobe honesti likedall of the videoitflowedwell itworkedwell itmatchedthe songit told
a story that i think it wanted to.

10. For future productionsI would take on all of these comments, and I would make sure that all of my
shots were fluentand there were more variedduring the same scene,so that they are not on fo an
excessiveamountof time.Toimprove thisvideofurtherIwouldtake onSophie’sfeedbackandtryto
portray the flashforwardscene asnot part of the presenttime,asitconfusedsome of the audience.
Do you think the costumes worked well in the video?
Courtney:Yes,i do thinkthe costumesworkedwell withthe videobecause theyare constantlyused
throughout the video and they aren't that fancy showing that the artist is just a normal person.
Joseph: Overall i think the costumes worked really well and i’m glad the boxing gloves where red
because they really stood out within the shots.
Sophie:The uniform used for the taekwondo scene was appropriate and fit in well
Philippa:Ithinkthecostumesworkedverywellwiththe video.The costumesweren'ttoooverthe top
they were subtle so it didn't take your mind off what the song was actuallyportraying it was just so
you weren't just staring , you were looking at the video.
I likedhowthe audience werehappywiththe downtoearthlook,whichdoesnotoveremphasise my
actor too much,as I was makingmyactor a realisticrole model,andthroughthe feedbackIbelieve I
have achieved my goal in this.
What did you think of the music video?
I thoughtthe videowasverygood,i thoughtitwaswell shotandthere wasa nice varietyof shot,and
itwaswell editedtothe beat,youreallythoughtaboutthe throughbeatsandreflected thekeypoints
withinthe narrative.Ialsothoughtthe lip-syncwasverygood,therewasslightpartsi thinkdue tothe
fact that some of the shotswere sloweddown,itlookedlike i wasslightlyoutof time but because at
times the song had two levels of singing going on at one time depending on which one you were
following, but on the whole it was pretty strong.
HavinglearntthatIhave includedmanydifferentshots,thatfitwellwiththebeat,wasgreatfeedback,
because I know my music video was fit for purpose. I do realise that the soundtrack had different
levels of singing,I chose to get the actor to follow the continuoussong, rather than the added song
that wasput induringeditingtomake the songmore upbeat.Buttoimprove thisIcouldhave gother
to singthe more prominentlyricsastheyare the onesthe audience listentomore,anditwouldhave
made sure the audience knew the lip-syncing was in time.
What did you think of the narrative and editing of the music video?
I thoughtthe narrative was verystrong and verycleari thinkthe audience understoodthe narrative,
it fitted in well with the song, because obviously it was about a flashlight, which to me symbolises
hope and kindof lookingforthat lightat the endof the tunnel,andwhenwe feel asif the worldisn't
on our side,it’skind of that hope and that lightthat we search for. I thought that that was very well
shot through the use of the character who is obviously having a troubled life at home and a friends
offeredherthatbeaconofhope atthe end.Ithinkthatwassignifiedreallywell whereatthe beginning
they were on the bench together and towards the end when where on the coastline, often on the
coast line you have a light house which again is a nice little link in to the fact that this notion of
light andhope thatitbringstopeople intheirlife.Soyeahi thoughonthe whole the editingwasvery
very good.
Through the use of editing, the narrative and concept was put across to the audience very clearly.I
knowthisbecause my audience understoodthe metaphorical meaningsbehindthe musicvideo,and

11. theyunderstoodthatthisnarrativeisabouthavingsomeonetheretoguideyou,likeaflashlightwould
in a dark time.
What did you think of the camera shots used?
Intermsof controlledcameramovementtherewasmanyaspectsof thatandi thoughtthatwasdoing
verywell,there wassome parts where i feltit couldhave beena little more controlledandwe had a
new jerky camera movements, but i know that you did work well to try and iron those issues out. I
thought the scene, erm the only scene i wouldimprove in future wouldbe the scene where you are
in the taekwondo class, and i felt like that could have benefited from perhaps from a more greater
variety of shots and great control of the camera movement to reflect that notion. I think we
understoodthatshe was,it waskindof to symbolisethe factthatshe wasfightingagainstsomething
and she was building up her strength in order to kind of protect her, from whatever she was
experiencingathome.Ithinkweunderstoodthatandobviouslyhadthemotifof thefriendthroughout
the video, and it was interesting at that point in the video that the friend was knocked to the floor.
But it represents the pillarof strengthandthat fact that she givesstrengthtoher friendduringthese
troubled times that she faces.
Improvementswouldinclude changingthe taekwondoscene sothat they're a great varietyof shots,
as this scene is not up to the standard of the other scene, the audience understand this and have
picked this scene out, and I agree with them on this as it is not the best scene out of them all, but
some of i has its good points.
Did the costumes work well in the music video?
I thinkthe costumesworkedwellobviouslythe taekwondoclassisfittedverywell,toimprove further
you couldhave reallystylizedthe leadsinger,she wasquite natural,whichobviouslysuitedthe song
but it wouldhave beennice if we couldhave had perhapsthe hairstyle alittle bit,more and perhaps
a variety of costume perhapsdress, a nice dress or, i just felt like we could have had a bit more star
image portrayed through the video. The star image was portrayed throughyour digipakand advert,
perhapsnotsomuchthroughthe musicvideo,butit’sstillworkedanditmightof beenthatyoudidn't
want kind of a highly stylizedlead singer, you wanted it to feel quite natural possible so that the
audience couldrelate tosome of the issuesthatyouwere dealingwithinyourvideosoi thoughtthat
wasverygood.I thinkmyfavourite shotsdefinitelytowardsthe endi thinktheyreallyimprovewhere
she was running away, and i understood that she was running away from something. I felt like the
transitions and the effects and the overlays you used worked particularly well it embodied
that concept of your video and it reflected the theme of light and hope and light in the time of
darkness, i thought it really really worked well. So on the whole i think you video was very strong i
really enjoyed it and i think it did have that degree of professionality.
I did deliberatelychose tomake a downto earth star image withinthe musicvideo,because itwasa
sensitiveissuethe videochose touse,anditwasbettertohave the actorknown,butnotothertaking
the hiddenmeaning,butif I was to improve thisscene I wouldtake the feedback,andstyle alise the
actor when she was alone away from the narrative part of the music video,as it would work better
then than at any other time.
What would you change within the music video?
I think the only thing I would change would be that middle element perhaps the taekwondo class
and you could have re-filmed that, to make it feel smoother and more to suite the narrative of the
video, but on the whole very very good.
Ifeel likeIlearntthatthe taekwondoscenecouldbeimproved,andIwoulddothisasanimprovement.
The bits that needed improving the most where the class were just startingand going up and down
the hall,these Iadmitare notasgoodas theycouldhave been,andIwouldchange thisforthe future.

12. The bitof the scene whichI thinkneedsnomore improvingdoingtoit iswhenthe actor falls,as it is
dramatic and is timed perfectly with the sound track.
I thought that my final music video was more than I expected it to be, I have improved and used so
much more than lastyear.The videoisverycreative andlinkstothe song I chose,I feel like myvideo
hasmanagedtoshowasensitivetopic,inaprofessional way,whichdoesnotoverwhelmtheaudience.
The scenesIam proud of the mostare the oneswhere myactor isalone ina dark room, these are my
favourite because they are simple but hold so much significance to my music video.