The document discusses how the filmmakers attracted their target audience of 15-21 year olds of both genders. They did this by having the main character and antagonist be a relatable 16 year old male. They also used stereotypical representations of a working class male teenager to make the character relatable. Costumes and props featuring a gun and balaclava helped meet the audience's interest in themes of crime. The locations and sounds placed the audience in the protagonist's shoes and psychological state of mind to match their interest in thrillers.

1. How did you attract/address
your audience?
Evaluation Question 5

2. Recap
Who was the target audience?
Previously stated in question four, I said that the target
audience was 15-21 year olds of both genders,
however I classified the film as a 12 meaning people
who are slightly younger than the original target
audience bracket could enjoy the film as well.

3. Actors/Characters
We decided to have the main character of the opening
sequence, the antagonist, as a 16 year old male. We
felt with the character being within the target audience
bracket himself, the audience could easily relate to
him and the positions he was in, because of this they
would engage with the film more and therefore find it
more interesting. Our questionnaire answers in
question 4 show that this worked

4. Stereotypical Representations
Another way in which we attracted our target audience
was through stereotypical representations. By this, I
mean the way the antagonist was represented. As a
male working class teenager he can be stereotyped as
someone who could get into trouble a lot. This
stereotype is again easily relatable for not just the
target audience but anybody from society watching
this opening sequence. These relatable attachments
that can be formed with characters within the film, help
to make the audience interested for longer.

5. Costume/Props
The use of costumes and props
helped to attract our target
audience because as seen on
the questionnaire answer,
the audience wanted to see
themes of “murder, psycho,
and crime”. Through the
props of a gun and the
costume of balaclava I would
say we were successful in
meeting the target audiences
demands

6. Location/Sound
The locations and sounds used within the film attracted our target
audience as they are relatable. The dark tunnel accompanied by
the sounds of a news report, police sirens and a high pitch noise
help to put the audience in the characters shoes. Being in a dark
place alone is a scary experience but with all of these sounds as
well, the audience can really get a feel as to what is going
through the antagonists mind. This fits in with the fact the target
audience voted they would most like to see the sub-genre of a
psychological thriller.

7. Location/Sound
The locations and sounds used within the film attracted our target
audience as they are relatable. The dark tunnel accompanied by
the sounds of a news report, police sirens and a high pitch noise
help to put the audience in the characters shoes. Being in a dark
place alone is a scary experience but with all of these sounds as
well, the audience can really get a feel as to what is going
through the antagonists mind. This fits in with the fact the target
audience voted they would most like to see the sub-genre of a
psychological thriller.