This document discusses social media marketing and advertising. It covers topics like the differences between advertising and social media, how social media aligns with traditional marketing plans, and how brands can use social media to have conversations with customers and build trust. The document also discusses concepts like digital advertising, branding, promotions, market research, and how to measure the effectiveness of social media campaigns.
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
“How Marketers are using Social Media Marketing to grow their Business”Tamanna Satsangi
This study set out to understand how marketers are using social media to grow and promote their businesses and also how consumers are dealing with SMM.
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
An Introduction to advertising on Social media including Facebook, LinkedIn, ...Dale Denham
A beginners guide to advertising on Facebook, LinkedIn, & Twitter. Also addressing how to segment your Facebook friend list and best target your posts. First delivered at the 2015 PPAI Expo, this presentation will guide you through the first steps to advertise effectively on social media sites and grow revenues for your small business or large business. From boosting posts to targeting your customers, this presentation covers it all.
On 3 November 2011, Dr. Nick Bowman (Communication Studies, West Virginia University) delivered a short talk to introductory marketing and advertising majors at WVU about the role of social media in marketing and advertising. He spoke on the importance of pairing goals with platforms and implored students to think of the power of conversation and collaboration in today's media environment.
If you know your way around Facebook and have a good handle on Twitter, it may be time for your business or company to start advertising on social media. To get you started, here is the presentation from a seminar that Innovate Burlington recently did on social media advertising for businesses.
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
“How Marketers are using Social Media Marketing to grow their Business”Tamanna Satsangi
This study set out to understand how marketers are using social media to grow and promote their businesses and also how consumers are dealing with SMM.
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
An Introduction to advertising on Social media including Facebook, LinkedIn, ...Dale Denham
A beginners guide to advertising on Facebook, LinkedIn, & Twitter. Also addressing how to segment your Facebook friend list and best target your posts. First delivered at the 2015 PPAI Expo, this presentation will guide you through the first steps to advertise effectively on social media sites and grow revenues for your small business or large business. From boosting posts to targeting your customers, this presentation covers it all.
On 3 November 2011, Dr. Nick Bowman (Communication Studies, West Virginia University) delivered a short talk to introductory marketing and advertising majors at WVU about the role of social media in marketing and advertising. He spoke on the importance of pairing goals with platforms and implored students to think of the power of conversation and collaboration in today's media environment.
If you know your way around Facebook and have a good handle on Twitter, it may be time for your business or company to start advertising on social media. To get you started, here is the presentation from a seminar that Innovate Burlington recently did on social media advertising for businesses.
Social Media Checkup and Social Media AdvertisingAliza Sherman
Presentation given at Arizona Western College about assessing how you are doing in social media, best social media practices, and basic social media advertising options.
Social Media Advertising: Turning Small Budgets into Big ResultsDiane Charno
Here's a presentation I shared at EduWeb Digital Summit last August. Social media advertising offers a world of opportunity for higher ed institutions to reach their desired audience with targeted messaging. Often marketing departments believe that a significant investment in advertising is required to make an impact. The opposite is true: schools can see significant results by spending a small amount of money on boosted content or through a variety of advertising methods. Using client success stories and research, we will demonstrate how colleges and universities can leverage social media advertising on a small budget and see a significant return on investment.
3Ton30: Understand Native Advertising on Social MediaCentro
According to eMarketer, 70% of consumers want to learn about products through content instead of traditional advertising. The landscape has shifted, habits have changed. In response, brands are investing in native ad units; ads that adopt the look and feel of their surrounding content. This webinar breaks down one of the fastest-growing and most effective native ad units: native ads on social media. Learn about how these units reach consumers while they read and share content, and how to incorporate them into your plans for more engaging, effective digital campaigns.
Aubry Parks-Fried, Centro’s Native + Social advertising expert, covers:
-Social advertising, native advertising, and the growing demand for both
-What a native social ad on social media is
- Social platforms to consider while running native ads
- Strategic tips and best practices for executing native ads on social media
An overview of Twitter, Facebook, Instagram and LinkedIn advertising and the latest developments on these platforms. Covers audience, measurability, reach, advertising types and video.
It’s no longer enough to just “post a few times a day.”
Recent changes in social media sites like Facebook, LinkedIn and Twitter provide you with new ways to help your business stay competitive.
Take your social media to the next level and review these slides, which cover advanced topics like:
- How to pinpoint and retarget the right people with custom audiences
- How to structure social ads and track the effectiveness of your campaigns
- How to use audience demographics to bring new visitors to your website
…and everything you need to know to make your social media program a success.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
Social Media Advertising is here for the long run, in other words it's here to stay. In this presentation I go through the ABC of social media advertising and provide a quick how-to overview on how to embrace Social Media Advertising and make it work for your brand.
This presentation is part of a panel of speeches given at the Fremantle chapter of #HospoBiz, a new Hospitality only networking organization.
For more information on #HospoBiz please visit https://www.facebook.com/hospobiz
To enquire as a speaker, please contact Federica at
federica@mjsocial.com.au
Confused about all the advertising options on social media? The landscape is changing in 2015 and you will need to have a marketing budget. Find out what you need to know about advertising on Facebook, Twitter, LinkedIn, Pinterest, and YouTube.
Travel decision making is emotional. How a place makes us feel plays a large part in likelihood to visit. But it isn’t exclusively destination that’s driven by emotion; our emotional response to accommodation is also important and frequent.
In a marketplace where emotion is key, visual stimulation and inspiration is key to influencing traveller decision making. And, as Google’s Travel Study unearthed, most of us ‘begin researching online’ before deciding ‘where or how… to travel’. Predicted to top 2.9 billion users by 2020, social media represents a large portion of that digital audience, making it a key source of inspiration for many.
This week, Managing Director at Digital Visitor, Anthony Rawlins, took to the stage at the prestigious Association of Serviced Apartment Providers (ASAP) Conference in London. In his presentation, he discussed the ‘socially inspired traveller’ and how serviced apartment providers can use social media to engage visitors emotionally across channels.
Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of:
The importance of emotion in travel decision making
How emotion is tied into choice of accommodation
The part digital and social currently plays in decision making
Specific examples on social media and Facebook
Social media advertising and background
Performance of social media vs. traditional media
[WTM] Social Media Advertising for the Travel and Tourism IndustryDigital Visitor
Social media has, over the past several years, developed into one of the most cost effective advertising channels, both online and offline. And plentiful eye-catching imagery and compelling experiences mean that travel and tourism businesses are well-positioned to take full advantage of all social media advertising has to offer.
Having said that, many in the travel and tourism industry aren’t yet making the most of social media advertising. Whether this is a result of logistical challenges or a lack of communication on behalf of agencies isn’t clear, but an industry to which clear and targeted messaging through advertising is so vital should be considering social media advertising as the next big marketing step.
Last week, Managing Director at Digital Visitor, Anthony Rawlins, took to the floor at World Travel Market (WTM) in London, delivering a seminar about the benefits and future of advertising on social media, with a particular focus on the travel and tourism industry.
Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of:
Social media advertising and its background
The targeting options offered by social media advertising
Practical examples of how it can be and is used
The future of social media advertising
Key Presentation Learnings:
Social Advertising continues to evolve:
Granular targeting
Inspirational; images and video
Direct sales
More cost effective
Facebook leads, others follow:
Accelerating improvements
Know your audience, and use social to target with pinpoint accuracy
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
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Social Media Marketing Role in Lead Generation is This Done .pdfFirstDigiAdd3
Social media marketing is just one part of a comprehensive lead-generation strategy. It should be integrated with other marketing channels and efforts to achieve the best results. As the social media landscape evolves, businesses should stay updated with the latest trends and best practices to maximize their lead-generation efforts.
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The importance of digital marketing lies in the fact that it is inexpensive and offers a plethora of options to connect with potential customers all around the world. Content marketing, email marketing, and social media marketing all help to raise brand recognition and enlighten clients about your products/services.
Social Media Marketing Tips for Small Businesses.pdfWWW.APPZSOFT.COM
In today's digital age, social media has become an integral part of our lives. With over 4.2 billion active users worldwide, it has become a powerful platform for businesses to reach and engage with their target audience. Social media marketing, also known as SMM, has proven to be an effective tool for businesses of all sizes, especially for small businesses with limited resources. In this article, we will explore the world of social media marketing for small businesses, including its benefits, different platforms, crafting a strategy, building a presence, advertising, staying consistent, utilizing tools, and staying up-to-date with algorithm changes.
Understanding Social Media Marketing
Social media marketing is a form of internet marketing that utilizes social media platforms to promote products or services and engage with potential and existing customers. It involves creating and sharing content, engaging with users, and running ads on various social media platforms to achieve specific business goals. Some common objectives of social media marketing for small businesses include increasing brand awareness, generating leads, driving website traffic, and boosting sales.
Why Social Media Matters for Small Businesses
Think of social media as a bustling marketplace where millions of potential customers gather to connect, interact, and be entertained. By establishing your brand as a participant in this dynamic space, you unlock a treasure trove of benefits, including:
Enhanced Brand Awareness: Social media platforms help you put your brand on the map, fostering familiarity and recognition among your target audience.
Direct Engagement: Communicate directly with your customers, understand their needs and preferences, and build valuable relationships.
Targeted Advertising: Reach the right people with laser-focused ads, maximizing your marketing budget and optimizing ROI.
Cost-Effective Promotion: Compared to traditional media, social media offers a relatively inexpensive way to reach a large audience.
Increased Website Traffic: Drive valuable leads and customers to your website by promoting your content and offers on social platforms.
Boost Brand Loyalty: Foster a community around your brand, encouraging user-generated content and positive word-of-mouth marketing.
Stay Ahead of the Curve: Social media keeps you up-to-date with industry trends and allows you to adapt your marketing strategies accordingly.
Benefits of Social Media for Small Businesses
One of the most significant benefits of social media for small businesses is its cost-effectiveness. Creating a profile on most social media platforms is free, and running ads can be done with a minimal budget compared to traditional advertising methods. It also allows businesses to reach a wider audience and target specific demographics, making it easier to connect with potential customers.
This is my final year project on Social media Marketing for BBA examination under MAKAUT
Disclaimer-
This all facts are collected data from various new sportal and social sites
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
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Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Chapter 5 social media in advertising and marketing
1. Chapter 5: Social Media in
Advertising and Marketing
By: Victoria Guiducci, Mike Brown, Zhane Williams-McKoy, Taofik
Osho
2. Advertising and Marketing
❖Advertising is a paid one-way promotional
communication in any mass media.
❖Social media is an interactive two-way
consumer and brand communication.
❖Online advertising is more about
conversations, connections and less about
packaged consumption content. It blurs the
traditional line between it and marketing
functions.
3. Continued
❖ Social media is expanding into an industry that
aligns with traditional media advertising and
marketing plans designed to reach larger audiences.
➢ Earned Exposure- when customers “rely
their positive experiences” to others “via
social media sites for reviews and ratings.
❖ The goal in most advertising and Marketing
campaign ads is to convert people through
conversation from having interest into completing
a sale of products and services.
4. Digital Advertising
Digital advertising is for marketing products or services using digital technologies
mainly for the internet. Examples are mobile phones, on automobiles, and billboards
etc….
5. Advertising and Marketing Theories
❖ Advertising and Marketing industries
experience a massive growth as products
were marketed through commercial
mass media.
➢ Examples such as Radio and Television
❖ The book “Youtility” described it as
consumers expect trustworthy
information online.
➢ Youtility is helpful information and is
provided free that creates long term trust
between the company and the customers.
6. Baer Traditional Marketing ideas
❖ Top-of-Mind Awareness- branding through a “sustained level of
marketing and messaging” that influences customers at the time of the
purchase
❖ Frame-of-Mind Awareness- reaching customers when they are in an
active buying mode.
❖ Friend-of-Mine Awareness- Your prospective customers must
consider you a friend to compete for your time, attention and loyalty.
7. Consumers
❖ The selling process has has been structured on
generating leads and for salespeople who qualify
a prospect and make a proposal.
❖ Paige Miller suggests that consumers follow a
social media marketing customer driven path of
➢ Funding sites and content
➢ Learning engagement and listening
➢ Validating Information through reviews
and community conversation
➢ Using demonstrations
➢ Buying through a sales process
8. ❖ Branding is related to the company’s
purpose for being. This may drive the brand
as being distinct from the others. Meaning
not only deciding on what you are but what
you are not.
❖ Leaders of a focused business must
determine how to evacuate branding
through communication.
❖ Branding involves a “bond” which is
described as a “powerful emotional
connection.
Edwards list of the top 12 advertisers
1. Samsung
2. Procter & Gamble
3. Microsoft
4. AT&T
5. Amazon
6. Verizon
7. Nestle
8. Unilever
9. Promotions, Market Research, and
Segmentation
-Customers use social network sites to create and distribute “brand-centric” content
and media (Tuten, 2008, p. 101).
-Brand-Centric: a way of understanding your brand’s values and applying them to
everything you do
-This concept creates several different relationships with companies...
10. Potential Relationships with Companies
-Simple consumer-generated media: created without prior request
-Consumer-solicited media, or participatory advertizing: brands ask consumers to
create their own advertisement
-Incentivized consumer-generated media: offers prizes for submissions
-Consumer fortified media: the advertisement sparks trusted consumer
conversation
-Compensated consumer-generated media: other arrangements, such as paying
bloggers
11. Integrated Marketing Communication (IMC)
IMC Concept: addresses a need to integrate brand-marketing communication
across previously separate industries of PR, advertising, and marketing
This concept veers away from specific messaging, and instead attempts to use
different strategies in order to achieve certain goals.
Instead of sticking to traditional advertising, IMC’s goal would be to branch out and
include non-traditional advertising, such as social media platforms like Facebook,
Twitter, Snapchat, etc.
12. Vaynerchuk’s Rules of Engagement
“Content for the sake of content is pointless”
Brands and business want to seem exciting and worthy of consumer’s time, but
posting just to post creates bland and boring content that will only push consumers
away.
Simply putting promotions and come-ons isn’t enough. A brand needs to have
outstanding content in order to grasp the consumer’s interest.
13. Vaynerchuk’s Definition of Outstanding
Content
1. Native to platform, ex: Facebook post on Instagram
2. Does not interrupt social media flow
3. Rarely makes demands
4. Leverages pop culture
5. Contains micro-nuggets of “information, humor, commentary, or inspriation”
6. Stays consistent and self-aware
By staying aware of the brand, a manager can keep the advertising consistent and
14. Social Media Strategic Planning
4 Business Considerations
1. Value creation
2. Sources of competency
3. Target market
4. Revenue
Every social media team for a business should have social media plans during times
of crisis that provide guided responses, but also keep the engagement at the same
time.
15. Awareness and Engagement
Awareness: cognitive processing of initial information about a product or service
Awareness begins with online impressions.
In order to see how a sponsored search was observed by consumers, advertisers use
a CTR.
CTR, or click-through rate can be measured by the number of clicks divided by
impressions. A CTR is used to send a certain amount of people to a website for
conversion.
16. Nielson Study of Consumers Using Mobile
Devices
Google explored the purchase path when consumers used mobile devices. They
studied 950 people and a panel of mobile users for a period of 14 days. They found:
1. Consumers spend time researching in mobile: consumers spend roughly 15 or more hours looking
things up, and are on a mobile site about 6 times
2. Mobile research starts with a search: most of the user begin their research using a search engine
rather than a mobile site or app
3. Location proximity matters to mobile consumers: 69% of consumers expect business to be within 5
miles or less of their location
4. Purchase immediately is key: after researching, most consumers want to make a purchase within the
first hour
17. What Is SEO / Search Engine Optimization?
SEO stands for “search
engine optimization.” It is
the process of getting
traffic from the “free,”
“organic,” “editorial” or
“natural” search results
on search engines.
18. What is a Serp
A search engine results page (SERP) is
the listing of results returned by a search
engine in response to a keyword query.
The results normally include a list of
items with titles, a reference to the full
version, and a short description showing
where the keywords have matched
content within the page.
19. Return On Investment (ROI)
-The ways that companies attempt to make their consumers
into customers, which is usually done through social media.
Cost Of Ignoring (COI)
-Refers to companies ignoring Social Media, and how they
should be replying to customers and consumers who use
Social Media to reach out to companies.
20. Advertising and Marketing Case Study
University of Chicago on the southside is a food
desert with a few stores and restaurants. Food
truck vendors have seen the opportunities for
driving onto campus and offering students,
faculty and staff a different selection and variety
from what they are used to. These food truck
vendors will use Twitter to tweet their location
in the early morning to inform the campus of
their daily location and cuisines for the day.
21. Real-Time Social Marketing
Companies create a offer, product, or service and immediately
share it with the world as a way of directly interacting with
their customers.
This strategy also helps emphasize loyalty to customers and
interest in customer satisfaction.
22. Marketing Successes/Failures
Companies use many different types of media to get their consumers engaged. They may tweet, release an
advertisement, or start a hashtag. Every tweet or attempt to reach out has the attempt to be a success and
spread good word of the company and their products or services, or it could backfire completely and make
the company look bad. False promises can also contribute to a major failure.
24. Overview
Social media marketing is anything but quick and
easy. Here's what it really takes to promote your
business on social platforms. Twitter, Facebook,
Pinterest, Instagram—they're all free platforms
businesses can use to directly engage with their
audiences.
1. Social media posts can be used to drive
targeted traffic.
2. Using social media for business boosts your
site’s SEO.
3. If you’re doing it right, social media will lead to
real relationship building
4. Users are receptive to your messages.
5. Social media ads allow targeting and
retargeting.
6. Social media can help you get noticed at events,
and even generate earned media coverage.
7. You can respond to problems immediately.
8. A strong social media presence builds brand
loyalty.
9. The ROI on social media ads is unbeatable.