How to integrate both inbound & outbound social media marketing to increase sales

1. Email Is Not A Dirty
Word
How To Calibrate Both Inbound &
Outbound Social Media Marketing To
Increase Sales

2. Te
xt
Email Has Been Around Since
1993
Basically it predates the Internet & in fact
was crucial to the development of the

3. “I don’t believe in Email. I’m an old fashioned
girl. I prefer calling & hanging up”
– Sarah Jessica Parker

4. Email On Its Own

5. Email Is Low
Cost
Easy to track & manage
lists
Campaigns easy to
manage
ROI Measureable
Can generate Repeat
Business
Can also be “Junk Mail”

6. Email Is Outbound
Marketing
Provided to current subscribers
Content doesn’t appear on the web
Limits on how far content can be spread

7. Social Media
Digital “Word Of
Mouth” - Inbound
Marketing
Increases chances to
distribute message
Wide range of places
to reach people

8. Social Media On It’s Own
Immediate Interaction (“Likes”, etc.)
Provides opportunities to network & engage
Low Cost
Can increase Brand Awareness & SEO

9. Te
xt
What Is A Brand ?
A BRAND is what people BELIEVE about
you - Perception Is Reality !!!!

10. The Social Media Brand
Engagement Curve
The More Areas of Social Media Greater
Chances Of Engaging Your Brand

12. Social Media & Brand
Known Brands are 3
TIMES MORE LIKELY
to gain sales over
brands that aren’t
Social Media
Examiner reported >
70% clients closed
more sales & > 50%
more leads due to
Social Media

13. Trusted Brands Gain
Greater Sales
When People
ENGAGE with
CONTENT they feel
they have a
RELATIONSHIP
Greater Sales from
people who TRUST a
company they have a
RELATIONSHIP with

14. So Put Email &
Social Media
Together &
Shazzan !!!!
Makes it easier for
someone to follow &
engage with you
Increases Brand
Awareness

15. Email/Social Media
Strategy
Provide content - blogs, video, newsletters,
tweets
Updates to Linkedin, Facebook
Video/Audio content
Email follow up with - Call To Action

16. Strategy Implementation
Use Twitter, Linkedin, Facebook, You Tube, etc. to
create awareness
Social Media, E-Books, Videos, etc. provide ongoing
content & opprtunities to engage
Email with Call To Action
Content distributed draws attention to your website
The website should be the Centre Of Your Content &
Engagement strategy & capitalise on Sales
Opportunity

18. SUCCESS !!!
Define Your Strategy
Develop & Integrate Social
Media
Consistent Message to
Define Brand
Deliver Value & Engage
Create Trusted
Relationships
Call To Action/Sales Follow
Up

19. Richie Parsons
Rock N’ Roll
Adviser
Richie Parsons left a well paid job to start a
financial planning firm from scratch. He is
active in Social Media & currently holds an
equity & board position in a software & financial
services company. For more information contact
Richie
richie@2020fp.com.au
www.2020fp.com.au
twitter.com/2020fp
youtube.com/2020fp