This document provides guidance on using social media platforms like Facebook, LinkedIn and Twitter to market a business. It discusses creating quality, engaging content that builds relationships and awareness. Content should involve audiences through multiple levels of engagement. It also discusses focusing on engagement over forced marketing. Sections provide overviews and statistics on each platform, how to use their features for business purposes, and ways to grow followers and promote profiles. The overall message is that social media marketing requires quality, relevant content and involvement of audiences through collaboration.