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Word of Mouth Marketing

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Chelsea Fitch
Chelsea Fitch

Word of mouth marketing (WOMM) involves creating positive conversations about brands and products to gain new customers. It is based on customer satisfaction and two-way communication. The goal is to identify brand advocates and give customers tools to share their experiences. Marketers can amplify word of mouth by launching campaigns, but organic word of mouth from satisfied customers is the most effective. Common WOMM strategies include viral marketing, buzz marketing, and influencer marketing. Marketers should provide value to customers and make it easy for positive experiences to be shared.

BusinessTechnology
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Word of Mouth Marketing October 23, 2008 Shelley Burrus | Chelsea Purviance
What is it? ,[object Object],[object Object],[object Object],[object Object],It’s harnessing the voice of the customer for the good of the brand.
What does it do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Elements ,[object Object],[object Object],[object Object],[object Object],[object Object]
Buzz Marketing Viral Marketing Community Marketing Word of Mouth Marketing Grassroots Marketing Evangelist Marketing Product Seeding Influencer Marketing Cause Marketing Conversation Creation Brand Blogging Referral Programs
Viral Marketing ,[object Object],[object Object],[object Object]
Email Message ,[object Object],[object Object],[object Object],[object Object]
Video: Will It Blend? Posted 7/10/07; Views 5.6 million
Website: Subservient Chicken ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Buzz Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Social Media Marketing
Influencer Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Influencer Marketing ,[object Object],[object Object],[object Object],[object Object]
Other Common Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Use WOMM? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When Should You Use WOMM? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How To Use WOMM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How To Use WOMM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Not To Do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing WOM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Measuring buzz success in the short term is like measuring the quality of a tree one day after you plant it.” --Dean Hunt
K&W Efforts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object]
A Few Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Word of Mouth Marketing

  • 1. Word of Mouth Marketing October 23, 2008 Shelley Burrus | Chelsea Purviance
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  • 5. Buzz Marketing Viral Marketing Community Marketing Word of Mouth Marketing Grassroots Marketing Evangelist Marketing Product Seeding Influencer Marketing Cause Marketing Conversation Creation Brand Blogging Referral Programs
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  • 8. Video: Will It Blend? Posted 7/10/07; Views 5.6 million
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