Amul company presentation

1. Deepthi
Navya
Sadhana
Murali

2.  Matrix is developed by Bruce Henderson of
the Boston Consulting Group in the early
1970’s
 According to this technique, business or
products are classified as low or high
performance depending upon their market
growth rate & relative market share.

3. 3

5. 5

6.  Amul -formed in 1946, is a dairy cooperative
movement in India.
 It is managed by Gujarat Co-operative Milk
Marketing Federation Ltd. (GCMMF).
 The Amul Pattern has established itself as a
uniquely appropriate model for rural
development.
 Amul has spurred the White Revolution of India.
It is also the world's biggest vegetarian cheese
brand.

7. High
Low
HIGH LOW
MARKET SHARE
BUSINESSGROWTHRATE

8. • HIGH GROWTH, HIGH MARKET SHARE

9.  HIGH GROWTH, LOW MARKET SHARE

10. • LOW GROWTH, HIGH MARKET
SHARE

11. 0
10
20
30
40
50
60
70
80
90
100
AMULYA AMUL
BUTTER
CHEESE
SPREAD
MOZARELLA
OTHERS
MARKET SHARE

12. • LOW GROWTH,
LOW MARKET SHARE

13. Category Market share Market position
Butter, ghee 85 1
Milk powder 40 1
Cheese 50 1
Ice cream 24.75 2
Sweets 50 1
Chocolate drink 90 1
Chocolates 10 3

14. Amul – Product Portfolio in Graph
Marketshare
14

15. Thank you