1) Amul is a brand managed by Gujarat Cooperative Milk Marketing Federation which was established in 1946 as the first dairy cooperative in India.
2) It has grown to become the largest food brand in India, linking over 2.8 million milk producers in 13,000 villages through a cooperative system.
3) Amul products including milk, butter, cheese and ice cream are very popular for their high quality and affordable prices, due to the cooperative business model that prioritizes farmers' interests.
Amul was founded in 1946 in Anand, Gujarat, India to help milk producers and stop exploitation by middlemen. It grew under the leadership of Tribhuvandas Patel and Dr. Verghese Kurien. Amul operates on a cooperative model with dairy cooperatives at the village level that are federated into larger unions. This model helped India become the largest milk producer in the world. Amul is known for its low cost strategy and iconic advertising featuring the Amul girl. It has a diverse product portfolio and a strong distribution network that has helped its annual turnover grow to $3.2 billion.
Formed in 1946, Amul is India's largest dairy cooperative and the world's largest vegetarian cheese brand. It began as a cooperative of milk producers in Kaira District, Gujarat who were receiving unfairly low prices from private dairies. Led by Dr. Verghese Kurien, the cooperative expanded into the Gujarat Cooperative Milk Marketing Federation (GCMMF) which today connects over 3 million milk producers across Gujarat. Amul controls 30 dairy plants, has annual revenues of over $2 billion, and markets its products domestically and internationally. The cooperative structure has empowered small farmers, increased milk production, and contributed significantly to India's "White Revolution".
detailed summer internship project on amul
contents:-
introduction
history
vision and mission
overview and competitors
swot analysis
pestel analysis
porters 5 force model
learning from internship
conclusion
Amul is India's largest food brand and the world's largest pouched milk brand. It was formed in 1946 as a dairy cooperative based in Anand, Gujarat. Amul leads the market in products like butter, milk powder and ghee, with a wide portfolio that also includes cheese, desserts, beverages and more. The brand is known for high quality at affordable prices. It uses the recognizable "Amul girl" mascot and tagline "Utterly Butterly Delicious" in its advertising campaigns. Amul has a large network of farmers, distributors and retailers that helps ensure widespread availability.
This ppt is prepared as part of my academics. The ppt contains information about the company AMUL. It contains about Amul's business operations, marketing, distribution network, it's competitors and chota history as well. The information are taken purily from the internet only.
GCMMF (Gujarat Cooperative Milk Marketing Federation Ltd.) is a cooperative dairy federation owned by 3.23 million milk producers in Gujarat, India. It was established in 1974 under the guidance of Dr. Verghese Kurian and Tribhuvandas Patel. GCMMF markets its products under the brand names Amul and Sagar. It handles over 23 million liters of milk per day from 18 district cooperative unions representing 17,025 village societies. In 2013-14, GCMMF's sales turnover was Rs. 18,143 crores (US $3 billion).
1) Amul is a brand managed by Gujarat Cooperative Milk Marketing Federation which was established in 1946 as the first dairy cooperative in India.
2) It has grown to become the largest food brand in India, linking over 2.8 million milk producers in 13,000 villages through a cooperative system.
3) Amul products including milk, butter, cheese and ice cream are very popular for their high quality and affordable prices, due to the cooperative business model that prioritizes farmers' interests.
Amul was founded in 1946 in Anand, Gujarat, India to help milk producers and stop exploitation by middlemen. It grew under the leadership of Tribhuvandas Patel and Dr. Verghese Kurien. Amul operates on a cooperative model with dairy cooperatives at the village level that are federated into larger unions. This model helped India become the largest milk producer in the world. Amul is known for its low cost strategy and iconic advertising featuring the Amul girl. It has a diverse product portfolio and a strong distribution network that has helped its annual turnover grow to $3.2 billion.
Formed in 1946, Amul is India's largest dairy cooperative and the world's largest vegetarian cheese brand. It began as a cooperative of milk producers in Kaira District, Gujarat who were receiving unfairly low prices from private dairies. Led by Dr. Verghese Kurien, the cooperative expanded into the Gujarat Cooperative Milk Marketing Federation (GCMMF) which today connects over 3 million milk producers across Gujarat. Amul controls 30 dairy plants, has annual revenues of over $2 billion, and markets its products domestically and internationally. The cooperative structure has empowered small farmers, increased milk production, and contributed significantly to India's "White Revolution".
detailed summer internship project on amul
contents:-
introduction
history
vision and mission
overview and competitors
swot analysis
pestel analysis
porters 5 force model
learning from internship
conclusion
Amul is India's largest food brand and the world's largest pouched milk brand. It was formed in 1946 as a dairy cooperative based in Anand, Gujarat. Amul leads the market in products like butter, milk powder and ghee, with a wide portfolio that also includes cheese, desserts, beverages and more. The brand is known for high quality at affordable prices. It uses the recognizable "Amul girl" mascot and tagline "Utterly Butterly Delicious" in its advertising campaigns. Amul has a large network of farmers, distributors and retailers that helps ensure widespread availability.
This ppt is prepared as part of my academics. The ppt contains information about the company AMUL. It contains about Amul's business operations, marketing, distribution network, it's competitors and chota history as well. The information are taken purily from the internet only.
GCMMF (Gujarat Cooperative Milk Marketing Federation Ltd.) is a cooperative dairy federation owned by 3.23 million milk producers in Gujarat, India. It was established in 1974 under the guidance of Dr. Verghese Kurian and Tribhuvandas Patel. GCMMF markets its products under the brand names Amul and Sagar. It handles over 23 million liters of milk per day from 18 district cooperative unions representing 17,025 village societies. In 2013-14, GCMMF's sales turnover was Rs. 18,143 crores (US $3 billion).
Amul is India's largest dairy cooperative, founded in 1946. It has over 3.6 million milk producers as members and is the largest food brand in India. Amul controls over 65% of the domestic market share and has set up the largest dairy in India near Delhi with a processing capacity of 30 lakh litres per day. Amul offers a variety of milk products at affordable prices and has a wide distribution network across India and internationally in 40 countries. Its future plans include expanding processing facilities in Northeast India and opening 1,000 new outlets.
This document provides an overview of Amul, an Indian dairy cooperative based in Anand, Gujarat. It discusses Amul's founding in 1946 in response to exploitation of milk farmers by private traders. Amul now has over 3 million milk producer members. The document profiles Amul's organizational structure and operations, products including milk, butter, ghee, and ice cream. It analyzes the Indian and world dairy industries and Amul's role in India's White Revolution. The document also examines Amul's marketing strategies and provides profiles and analyses of new Amul Lactose Free Milk and Liquid Creamer products.
GCMMF (Gujarat Co-operative Milk Marketing Federation) was formed in 1946 in Gujarat, India. It is headed by Dr. Verghese Kurien and owns the Amul brand. Amul started the White Revolution in India and is now the world's largest vegetarian cheese brand. It collects nearly 15 million liters of milk per day from over 18,000 village cooperative societies. Amul has over 3.3 million farmer members and operates on a three-tier structure with village, district, and state levels. It has become a large and successful dairy cooperative due to its robust supply chain, low cost strategy, strong distribution network, and diverse product portfolio under the trusted Amul brand
Amul is an Indian dairy cooperative established in 1946 that is managed by the Gujarat Cooperative Milk Marketing Federation. It collects 447,000 liters of milk daily from 3.9 million farmers and converts it into branded dairy products. Amul has a diverse product range including milk, butter, cheese, and ice cream. It follows a cooperative business model and competitive pricing strategy. Amul has a large distribution network across India and promotes its brand through digital marketing, social media, and sarcastic advertisements commenting on current events.
This an overall View one of the leading Brand of Dairy Industry...
And Asia Topmost Dairy ...... Its My MBA Presentation,
Kindly See it on Microsoft Office 13...
The Particular File Contains Wholesome Details Of Amul Company .. Starting from its Products & Different Strategies & the Wholesome History Of Amul Company.
Amul is India's largest dairy cooperative founded in 1946 with over 2.5 million milk producers. It handles 9.91 million liters of milk per day from nearly 12,000 village societies across 12 districts. Amul produces over 60 dairy products across India and exports to over 20 countries. Amul has been successful due to producing quality products at affordable prices while empowering milk producers and investing profits back into local communities.
Amul was formed in 1946 as a dairy cooperative in Gujarat, India. It is jointly owned by 2.79 million milk producers and managed by the Gujarat Cooperative Milk Marketing Federation. Amul spurred the White Revolution in India, making India the largest producer of milk and milk products worldwide. Amul follows a unique cooperative business model known as the "Anand pattern" with sales of over $1.5 billion in 2008-2009. It has high market share in India due to its excellent brand equity, distribution network, and product portfolio, though it also sees opportunities to expand in chocolate and ice cream markets globally.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has grown to become the largest food brand in India. As of 2012, Amul had a 25% market share in the Indian dairy market and an annual turnover of $2.2 billion from procuring over 12 million liters of milk per day. Amul follows a cooperative model where milk producers control procurement, processing, and marketing through professional management.
Amul is an Indian dairy cooperative founded in 1946 with headquarters in Anand, India. It is owned by millions of milk producers and is one of the largest food companies in India. Amul produces milk and dairy products, including butter, milk powder, ghee, ice cream, and cheese. Amul ice cream was launched nationally in 1999 and has become the top ice cream brand in India with a 38% market share, significantly higher than its nearest competitor. Amul uses innovative marketing strategies including affordable pricing, diverse product offerings to meet the needs of various customer segments, and memorable advertising campaigns.
The document provides an overview of Amul's supply chain management. It discusses Amul's large scale milk procurement operations in India, collecting over 30 million liters of milk per day from 3.6 million producers. Amul has established an efficient cold storage and distribution network to transport fresh milk and products nationwide. Amul's use of information technology has improved transparency, payment processing, and logistics coordination across its extensive supply chain. The cooperative business model and focus on quality have supported Amul's growth into one of the largest food brands in India.
To Download this presentation :- https://drive.google.com/open?id=1frXqauSVRYVDYSaC6RfVYGrkeobuQwaO
for more information contact me on instagram at :- @jigar__bheda
Analysis of products and the functioning of the product in the market.
It includes the product's launch and success in the market and how a sustained P.R. helped it to develop as a well known 'Brand'.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It has become the largest food brand in India and the world's largest vegetarian cheese brand. Amul spurred India's White Revolution, making India the largest producer of milk and milk products globally. Amul has a diverse product portfolio including milk, butter, cheese, and ice cream. It utilizes a low cost strategy and robust distribution network to make products affordable and accessible across India.
Advertising History of Amul - Asia's largest Dairy BrandNeha Shetty
The document discusses the history and success of Amul, an Indian dairy cooperative. It notes that Amul was established in 1946 by dairy farmers in Anand, Gujarat to gain bargaining power against monopolistic milk suppliers. Led by Dr. Verghese Kurien, Amul transformed India's dairy industry through cooperative organization and has become the largest milk producer in the world. A key factor in Amul's success has been its iconic advertising campaign featuring the Amul girl, which began in 1967 and provides humorous commentary on current events.
Amul is a dairy cooperative brand managed by the Gujarat Cooperative Milk Marketing Federation. It was formed in 1946 and is jointly owned by 2.6 million milk producers in Gujarat. Amul spurred the white revolution in India, making the country the largest producer of milk and milk products in the world. Amul has a wide portfolio of dairy products and is the market leader in categories like butter, milk powder, cheese, and chocolate drinks. It maintains its brand identity through its mascot and tagline "Amul, the taste of India".
This document provides an analysis of product development for Amul. It begins with an acknowledgement and introduction. It then discusses the dairy processing industry and major players in India. The document provides an overview of Amul, including its founding, achievements, and wide range of dairy products. It analyzes Amul's major competitors and concludes with a discussion of promoting its new product, Amul Pro.
The document provides an overview of Amul, an Indian dairy cooperative. It discusses how Amul began in 1946 as a cooperative movement among milk producers in Gujarat, India. Amul is jointly owned by over 2 million milk producers and manages the Amul brand. It discusses Amul's wide range of dairy products including milk, butter, ghee, cheese, and ice cream. It also summarizes Amul's success in withstanding competition and exporting products, helping establish India as a major milk producer globally.
Amul is a dairy cooperative in India owned by millions of milk producers. It began in 1946 in Anand, Gujarat and has grown to become the largest food brand in India. Amul played a key role in India's white revolution by establishing a cooperative model for milk production and processing. It transformed India from a milk-deficient to the largest milk producer in the world. Amul utilizes a multi-level cooperative structure involving village, district, and state levels to economically empower milk producers.
Amul is India's largest dairy cooperative, founded in 1946. It has over 3.6 million milk producers as members and is the largest food brand in India. Amul controls over 65% of the domestic market share and has set up the largest dairy in India near Delhi with a processing capacity of 30 lakh litres per day. Amul offers a variety of milk products at affordable prices and has a wide distribution network across India and internationally in 40 countries. Its future plans include expanding processing facilities in Northeast India and opening 1,000 new outlets.
This document provides an overview of Amul, an Indian dairy cooperative based in Anand, Gujarat. It discusses Amul's founding in 1946 in response to exploitation of milk farmers by private traders. Amul now has over 3 million milk producer members. The document profiles Amul's organizational structure and operations, products including milk, butter, ghee, and ice cream. It analyzes the Indian and world dairy industries and Amul's role in India's White Revolution. The document also examines Amul's marketing strategies and provides profiles and analyses of new Amul Lactose Free Milk and Liquid Creamer products.
GCMMF (Gujarat Co-operative Milk Marketing Federation) was formed in 1946 in Gujarat, India. It is headed by Dr. Verghese Kurien and owns the Amul brand. Amul started the White Revolution in India and is now the world's largest vegetarian cheese brand. It collects nearly 15 million liters of milk per day from over 18,000 village cooperative societies. Amul has over 3.3 million farmer members and operates on a three-tier structure with village, district, and state levels. It has become a large and successful dairy cooperative due to its robust supply chain, low cost strategy, strong distribution network, and diverse product portfolio under the trusted Amul brand
Amul is an Indian dairy cooperative established in 1946 that is managed by the Gujarat Cooperative Milk Marketing Federation. It collects 447,000 liters of milk daily from 3.9 million farmers and converts it into branded dairy products. Amul has a diverse product range including milk, butter, cheese, and ice cream. It follows a cooperative business model and competitive pricing strategy. Amul has a large distribution network across India and promotes its brand through digital marketing, social media, and sarcastic advertisements commenting on current events.
This an overall View one of the leading Brand of Dairy Industry...
And Asia Topmost Dairy ...... Its My MBA Presentation,
Kindly See it on Microsoft Office 13...
The Particular File Contains Wholesome Details Of Amul Company .. Starting from its Products & Different Strategies & the Wholesome History Of Amul Company.
Amul is India's largest dairy cooperative founded in 1946 with over 2.5 million milk producers. It handles 9.91 million liters of milk per day from nearly 12,000 village societies across 12 districts. Amul produces over 60 dairy products across India and exports to over 20 countries. Amul has been successful due to producing quality products at affordable prices while empowering milk producers and investing profits back into local communities.
Amul was formed in 1946 as a dairy cooperative in Gujarat, India. It is jointly owned by 2.79 million milk producers and managed by the Gujarat Cooperative Milk Marketing Federation. Amul spurred the White Revolution in India, making India the largest producer of milk and milk products worldwide. Amul follows a unique cooperative business model known as the "Anand pattern" with sales of over $1.5 billion in 2008-2009. It has high market share in India due to its excellent brand equity, distribution network, and product portfolio, though it also sees opportunities to expand in chocolate and ice cream markets globally.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has grown to become the largest food brand in India. As of 2012, Amul had a 25% market share in the Indian dairy market and an annual turnover of $2.2 billion from procuring over 12 million liters of milk per day. Amul follows a cooperative model where milk producers control procurement, processing, and marketing through professional management.
Amul is an Indian dairy cooperative founded in 1946 with headquarters in Anand, India. It is owned by millions of milk producers and is one of the largest food companies in India. Amul produces milk and dairy products, including butter, milk powder, ghee, ice cream, and cheese. Amul ice cream was launched nationally in 1999 and has become the top ice cream brand in India with a 38% market share, significantly higher than its nearest competitor. Amul uses innovative marketing strategies including affordable pricing, diverse product offerings to meet the needs of various customer segments, and memorable advertising campaigns.
The document provides an overview of Amul's supply chain management. It discusses Amul's large scale milk procurement operations in India, collecting over 30 million liters of milk per day from 3.6 million producers. Amul has established an efficient cold storage and distribution network to transport fresh milk and products nationwide. Amul's use of information technology has improved transparency, payment processing, and logistics coordination across its extensive supply chain. The cooperative business model and focus on quality have supported Amul's growth into one of the largest food brands in India.
To Download this presentation :- https://drive.google.com/open?id=1frXqauSVRYVDYSaC6RfVYGrkeobuQwaO
for more information contact me on instagram at :- @jigar__bheda
Analysis of products and the functioning of the product in the market.
It includes the product's launch and success in the market and how a sustained P.R. helped it to develop as a well known 'Brand'.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It has become the largest food brand in India and the world's largest vegetarian cheese brand. Amul spurred India's White Revolution, making India the largest producer of milk and milk products globally. Amul has a diverse product portfolio including milk, butter, cheese, and ice cream. It utilizes a low cost strategy and robust distribution network to make products affordable and accessible across India.
Advertising History of Amul - Asia's largest Dairy BrandNeha Shetty
The document discusses the history and success of Amul, an Indian dairy cooperative. It notes that Amul was established in 1946 by dairy farmers in Anand, Gujarat to gain bargaining power against monopolistic milk suppliers. Led by Dr. Verghese Kurien, Amul transformed India's dairy industry through cooperative organization and has become the largest milk producer in the world. A key factor in Amul's success has been its iconic advertising campaign featuring the Amul girl, which began in 1967 and provides humorous commentary on current events.
Amul is a dairy cooperative brand managed by the Gujarat Cooperative Milk Marketing Federation. It was formed in 1946 and is jointly owned by 2.6 million milk producers in Gujarat. Amul spurred the white revolution in India, making the country the largest producer of milk and milk products in the world. Amul has a wide portfolio of dairy products and is the market leader in categories like butter, milk powder, cheese, and chocolate drinks. It maintains its brand identity through its mascot and tagline "Amul, the taste of India".
This document provides an analysis of product development for Amul. It begins with an acknowledgement and introduction. It then discusses the dairy processing industry and major players in India. The document provides an overview of Amul, including its founding, achievements, and wide range of dairy products. It analyzes Amul's major competitors and concludes with a discussion of promoting its new product, Amul Pro.
The document provides an overview of Amul, an Indian dairy cooperative. It discusses how Amul began in 1946 as a cooperative movement among milk producers in Gujarat, India. Amul is jointly owned by over 2 million milk producers and manages the Amul brand. It discusses Amul's wide range of dairy products including milk, butter, ghee, cheese, and ice cream. It also summarizes Amul's success in withstanding competition and exporting products, helping establish India as a major milk producer globally.
Amul is a dairy cooperative in India owned by millions of milk producers. It began in 1946 in Anand, Gujarat and has grown to become the largest food brand in India. Amul played a key role in India's white revolution by establishing a cooperative model for milk production and processing. It transformed India from a milk-deficient to the largest milk producer in the world. Amul utilizes a multi-level cooperative structure involving village, district, and state levels to economically empower milk producers.
This document provides information about Amul, the largest dairy cooperative in India. It discusses Amul's history beginning in 1946 with two village cooperatives collecting 250 liters of milk per day. Currently, Amul collects over 5 million liters per day. The document outlines Amul's products such as butter, milk powder, cheese, and ice cream. It also discusses Amul's financial performance, marketing strategies, objectives of exporting products like skimmed milk powder and butter-oil, and dairy equipment used in Amul's operations.
Amul was established in 1946 as a milk cooperative in Anand, Gujarat. It was founded to provide farmers an alternative to private milk traders and prevent exploitation. Amul now collects over 23 million liters of milk daily from 3.6 million milk producers. Led by Verghese Kurien, Amul pioneered the cooperative model of dairy development in India, known as the Anand Pattern. It produces dairy products under the Amul brand, which are popular across India. Amul has become a symbol of high quality and affordable products through farmers' cooperation.
AMUL was founded in 1946 as a dairy cooperative in India led by Dr. Verghese Kurien. It follows a unique three-tier business model where milk producers are members of Village Dairy Cooperative Societies, which are then part of District Milk Unions, and finally the State Milk Federation acts as the distributor. This model ensures farmers have control and receive fair prices while consumers get high quality products at competitive rates. AMUL is now India's largest food brand, known for its iconic "Amul girl" mascot and humorous advertising campaigns.
AMUL was founded in 1946 as a dairy cooperative in India led by Dr. Verghese Kurien. It follows a unique three-tier business model where village dairy cooperatives are owned and controlled by milk producers. These village cooperatives sell milk to district unions which process and package dairy products that are then sold to consumers through state milk federations. AMUL is now India's largest food brand and dairy products include milk, butter, ghee, cheese and ice cream. It uses the iconic Amul girl mascot in humorous advertising campaigns with catchy slogans to promote its competitive prices and quality products.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat and has since become the largest dairy cooperative in the world. It operates on a three-tier structure with village cooperatives feeding into district unions which are then part of the state-level Gujarat Cooperative Milk Marketing Federation. This unique cooperative model has empowered millions of small farmers, increased India's milk production dramatically, and made Amul a $5 billion brand while ensuring affordable, high quality products.
Amul is an Indian dairy cooperative based in Anand, Gujarat that is managed by the Gujarat Cooperative Milk Marketing Federation. Formed in 1946, it is jointly owned by 3 million milk producers and has become the largest food brand in India. It spurred India's White Revolution by making the country the largest producer of milk and milk products. Amul uses a three-tier cooperative structure of village dairy societies, district milk unions, and a state milk federation to collect, process, and market milk.
1) Amul was established in 1946 in Anand, Gujarat as a cooperative effort between local milk producers and the government to end exploitation by middlemen.
2) Under the leadership of Sardar Vallabhbhai Patel and Dr. Verghese Kurien, Amul grew to become the largest food brand in India, leading the "White Revolution" and benefiting millions of farmers.
3) Today, Amul procures over 26 million liters of milk daily and has a turnover of over $5 billion. It produces and markets milk, milk powders, cheese, butter, and other dairy products across India and internationally through a cooperative model.
Amul was formed in 1946 as a dairy cooperative in India. It is owned by 3 million milk producers and led to India becoming the largest milk producer in the world. Amul has over 150 chilling centers and is the largest food brand in India, controlling over 50% market share in products like butter, cheese, and sweets. Amul's success is attributed to its cooperative model where milk producers control procurement, processing, and marketing with professional management.
Amul was formed in 1946 as a dairy cooperative in India managed by the Gujarat Cooperative Milk Marketing Federation. It is based in Anand, Gujarat and helped spur India's white revolution. As of 2012, Amul held a 25% market share in the Indian dairy industry and had an annual turnover of $2.2 billion. Amul follows a cooperative model where milk producers control procurement, processing, and marketing through professional management. The document discusses Amul's product strategies, competitors, growth, and opportunities to expand its youth segment.
Amul is a dairy cooperative based in Anand, Gujarat, India that was formed in 1946. It is managed by the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which is jointly owned by 3.1 million milk producers in Gujarat. Amul played a key role in India's Operation Flood program that made India the largest producer and exporter of milk and milk products in the world. It employs a unique three-tier cooperative model of village dairy societies, district unions, and a state-level federation that handles marketing. Amul has had a major social and economic impact, improving the livelihoods of milk producers and the nutrition of Indian society.
Amul is a dairy cooperative in India owned by 2.6 million milk producers. It began in 1946 in Anand, Gujarat and has grown to be the largest food brand in India. Amul processes over 10 million liters of milk per day and earns an annual turnover of over $1 billion. It produces a wide range of dairy products including milk, butter, ice cream, cheese and has received several national and international awards for its business model and products.
Amul is a dairy cooperative in India formed in 1946 and based in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has been highly successful, spurring India's White Revolution. Amul processes raw milk into a wide range of products for distribution across India, including butter, milk powder, ghee, cream, cheese, paneer, chocolates, shrikhand, ice cream, and others. It is the largest food brand in India with an annual turnover of $3 billion from its diverse product portfolio and robust distribution network.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is jointly owned by 2.6 million milk producers and managed by the Gujarat Cooperative Milk Marketing Federation. Amul pioneered the White Revolution in India, making the country the largest milk producer in the world. It offers high quality milk and dairy products at reasonable prices. Amul's success is attributed to its cooperative model which ensures fair prices for farmers and affordable products for consumers. It has become a global brand and continues to grow its domestic and international markets.
Amul was founded in 1946 in Anand, Gujarat with a mission to stop the exploitation of farmers by middlemen. It is managed by the Gujarat Cooperative Milk Marketing Federation and has spurred India's white revolution, making it the top milk producing nation. Amul's business model involves milk producers, village dairy cooperatives, district and state milk cooperatives, and consumers. It has achieved over 17.5% annual growth due to higher milk procurement and currently collects over 10 million liters daily from 2.6 million producers across 18,500 villages. Amul has also expanded internationally to markets like UAE, USA, Bangladesh, Australia and China.
This document is a project report on the promotion and distribution of Amul ice cream. It provides background information on Amul and its ice cream business. Amul launched ice cream in 1996 and has since become the top brand in India with a 38% market share. The report discusses Amul's objectives, supply chain network, distribution challenges, and opportunities for expanding its business through new products and improved distribution. It also includes a SWOT analysis of Amul ice cream that examines its strengths in brand recognition and product quality against weaknesses in advertising and packaging.
Amul (effectiveness of chocolate advertisement towards its sales)jitendrasangle
This document provides an overview of Amul, an Indian dairy cooperative. It discusses:
1) Amul was established in 1946 in Anand, Gujarat as a cooperative to provide farmers an alternative to private milk traders. It has since grown to collect over 11 lakh liters of milk daily.
2) Amul's brand name means "priceless" in Sanskrit. It produces a wide range of dairy products that are high quality and affordable. Amul has become a leading food brand in India.
3) Key to Amul's success is its cooperative model where profits benefit member farmers. It provides services like artificial insemination and veterinary care to increase milk yields.
Amul is a dairy cooperative in India formed in 1946 and based in Anand, Gujarat. It is jointly owned by 2.8 million milk producers and has an annual turnover of over $1 billion. Amul follows a three-tier cooperative structure comprising village dairy societies, district milk unions, and the Gujarat Cooperative Milk Marketing Federation which markets Amul products nationally and internationally. Key to Amul's success is its ability to eliminate exploitation of milk producers and ensure fair prices through its cooperative model.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
2. The Taste of India
Amul
World ‘s Biggest
Vegetarian
Cheese Brand
World’s Largest
Pouched
Milk Brand
3. 3
3
Contents
AMUL, Introduction & History
Reasons For Success & Its Growth Rate
Business Model & Business Strategy
Industry Analysis & 3 C’s Of Amul
SWOT Analysis & Amul Portfolio
Competitive Sustainable advantage of Amul
Amul is Going Globally
4. q Formed in 1946 & is managed by Gujarat Co-operative Milk
Marketing Federation Ltd.
q The brand name Amul means “Amulya”. The English the Amulya
means Priceless.
q Amul has change the white revolution in India, which has made
India the largest producer of milk & milk products in the world.
q This white revolution made Amul the billion dollar brand.
q Today Amul Dairy is no.1 in Asia & no.2 in the world.
q AMUL stands for Anand Milk Union limited.
INTRODUCTION & HISTORY
5. • Amul is an Indian dairy cooperative society, based at Anand in the Indian state
of Gujarat. Formed in 1946, it is a cooperative brand managed by a cooperative
body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which
today is jointly owned by 36 lakh (3.6 million) milk producers in Gujarat, spread
across 13,000 villages of Gujarat. It is a 75 years old brand which is spread
Worldwide. It is founded by Tribhuvandas Patel under the guidance of Sardar
Vallabhbhai Patel. The older name of Amul was Kaira District Milk Union
Limited (later renamed as AMUL). But the main man behind Amul was Dr.
Verghese Kurien (also known as the father of White Revolution).
HISTORY
6. • A cooperative society is a voluntary association that
started with the aim of the service of its members. It is a
form of business where individuals belonging to the
same class join their hands for the promotion of their
common goals.
• Amul follows a three-tier cooperative structure which
consists of a dairy cooperative society at the village level
that is affiliated with milk unions at the district level
which in turn is federated to a milk federation at the
state level. ... The Amul model has helped India become
the largest milk producer in the world.
AMUL IS COOPERATIVE SOCIETY
7. • Polson is the name of a dairy product brand that
was started in India during British rule in 1915 in
Mumbai by Pestonjee Edulijee. Polson's first
dairy was set up in Anand, Gujarat in 1930. But
Polson is exploiting Indian farmer's as they buy
their milk in low prices than market rate.
Because of this AMUL has come into the market,
to protect farmers from Polson.
POLSON COMPANY
8.
9. ROLE OF SARDAR PATEL &
TRIBHUVAN DAS PATEL IN AMUL
• Tribhuvandas Kishibhai Patel (22 October 1903 – 3 June 1994)
was the founder of the Kaira District Co-operative Milk
Producers' Union in 1946, and later the Amul co-operative
movement in Anand, Gujarat, India.
• When farmers were at the mercy of milk contractors in Kheda
they turned to Sardar for a solution. Sardar Patel, who had
advocated farmers' co-operatives as early as 1942, reiterated
his advice that they should market their milk through a
cooperative society of their own.
10. • Kurien was the Father of the White
Revolution. Dr Kurien guided the dairy co-
operative movement in India and brought
social and economic development in the
lives of milk producers of the country. ... Dr
Kurien always dreamt that "Amul" brand
should be associated with all milk
producers'; across India
• Verghese Kurien (26 November 1921 – 9
September 2012), known as the "Father of
the White Revolution" in India, was a social
entrepreneur whose "billion-litre idea",
Operation Flood, made dairy farming India's
largest self-sustaining industry and the
largest rural employment sector providing a
third of all rural income.
VERGHESE KURIEN
11. Amul stands for Anand Milk Union Limited
Since 1946, based in Anand , Gujrat.
Market leaders for Amul Butter
Turnover of 25 billion
Amul is the symbol of:
• High quality at reasonable prices
• Genesis of a vast co-operative network
• Farmer's organization
THE COMPANY
12. Establishment of Amul was marked as an epoch in the White Revolution.
Largest food brand in India , World's Largest Pouched
Milk Brand & World's Largest Vegetarian Food Brand.
Product portfolio – Bread spreads, Milk Drinks, Fresh Milk, Power Milk, Cheese,
Deserts.
Market leaders in Ghee and Butter with 85% market share.
Symbol of high-quality products sold at reasonable prices, of availability, of
service.
ABOUT THE BRAND
13. • Brand Name:- The logo:- The Tagline/Slogan:-
• Amul
• The Jinggle:-
• "Utterly Butterly Delicious Amul!"
• The Mascot:-
Amul The Taste of India
BRAND'S ELEMENT
14. • Without stepping in the hardcore marketing,
Amul has made its way of success. It is now a
household name in the Indian Families with their
wide range of dairy products. With many big
players in the dairy industry, Amul is the only
name which is on everyone's lips for dairy
products. It has contributed the most in making
India number 1 in milk production.
NO MARKETING
15. 15
Reasons for Success
Success
Robust Supply Chain
Low Cost Strategy
Strong Distribution Network
Technology & e - initiatives
Diverse Product Mix
Amul Butter, Milk, Powder ,Ghee
Cheese,Chocolates, Ice Cream, Milk
The Brand Value of AMUL- Quality,
Value for money, Availability, Service
16.
17.
18.
19. • Dr. Rupinder Singh Sodhi is
Managing Director of Gujarat
Cooperative Milk Marketing
Federation, Ltd., (AMUL), He
has obtained his B.E. (Ag)
degree from CTAE, Udaipur,
India and then joined Institute
of Rural Management Anand
(IRMA).
MD OF AMUL
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20.
21.
22. • "Operation Flood started the White Revolution in
India and made our country self-sufficient in milk
and this was achieved entirely through the
cooperative structure. Today around 12 million
farmers in more than 22 states across the country
own around 250 dairy plants handling around 20
million litres of milk a day. "In 1955 our butter
imports were 500 tons per year; today our
cooperatives alone produce more than 12,000 tons
of butter. Similarly, we imported 3000 tons of baby
food in 1955; today our cooperatives alone produce
38,000 tons of baby food.
WHITE
REVOLUTION
25. .
Annual Turnover of RS 52000 Crore (2019-2020)
AMUL register a 17% higher sales than the previous year
Growth Rate
26. BUSINESS MODEL
• The milk is processed in
222 Districts by Co-
operative Milk Unions &
marketed by 28 state
Marketing Federations,
ensuring a better life for
millions.
26
27. 27
Business Strategy
Developing Demand
Limited purchasing power.
Modest consumption levels.
A low-cost price strategy
products.
Distribution Network
Dry & cold warehouses.
Cash transaction throughout
the supply chain.
Umbrella brand
Common brand for most
product categories.
Alum’s sub brand,edible oils
produts.
Third Party
Service Provider
Core Is milk processing.
Production of dairy products.
Sale of products through
dealers & retailers.
28. 28
Industry Analysis
Competitive
Rivalry is high
due to other
brands & local
Players
PORTER’S
5 FORCES
Competitive Rivalry
is high due to
Other brands &
local player.
Bargaining Power of
Customer is High
because of
various competitor
s.
Threat of Subsitutes
Is High because of
Availability of others
products.
Bargaining Power of
Suppliers is low
Because the suppliers
Are rural milk
producers.
Threat of new entries
is High Because
there are no entry
barriers.
29. 29
3C’s MODEL
Defending against
Mahananda, Vijay,
Milma & other Co-
operative milk
brands.
Aggressive moves
against Britannia,
Nestle, Mother
Dairy & Kwality.
Customers extremely
Satisfied.
Moved from loose
milk to Packed milk.
Ready to try more
products.
Improved socio –
economic conditions.
Largest Milk brand in Asia.
More than 20 dairy products.
Market leader in ghee & butter.
Very strong supply Chain.
Enjoy Fine Reputation.
Quality with Affordability.
30. 30
SWOT ANALYSIS
Strengths
Largest food brand in India & Asia.
High Quality, Low Price strategy.
World Largest Pouched Milk Brand.
Annual Turnover of 52000 crore (2019-2020).
Highly Diverse Product Mix.
Robust Distribution Network.
Opportunities
Penetrate International Market.
Diversify product portfolio to enter new
product categories & expand existing
categories like processed food chocolates
etc.
Use internet to sell its products.
Weaknesses
Strong dependency on weak infrastructure
& completely dependent on villagers for its
raw materials.
Risks of highly complex supply chain system.
Short self life of its product.
Alliance with third parties who do not
belong to the organised sector.
Threats
Competitors – Hindustan Unilever, Nestle,
Britannia & local players.
Stiff competition from MNC’s in butter.
Growing price of milk & mik products.
Ban on export of milk powder.
The yield of India cattle still much lower
than other dairy countries.
36. COMPETITIVE SUSTAINABLE ADVANTAGE
• Amul ability to 7 million liters of milk from 2.6 million formers, convert them into goods worth RS 6
crore & distribute them to 5,00,000 reatailers across country is not easy.
• No other dairy in India has such a Sustainable Procurement Network.
• Managing large scale supply chain of AMUL which begins from milk producer & ends with the supply
to the customer from Retailer is very critical job.
• It requires lot of dedication & hard work from all members of the corporation & also distributors &
retailers across countries.
• The Product Portfolio due to which they run Amul Shop & also have its product available in retail.
38. INTELLIGENT MARKETING
• One of the most conservative FMCG entities GCMMF.
• Amul butter girl is one of the longest run advertisement campaigns in the country for 50
years.
• The advertisement won the Guinness world for the longest running advertisement.
• Intelligent marketing of milk, ice cream & butter milk.
• AMUL beats recession achieve the turnover of 52000 crore in 2019-20.