A brief description of oyster industry by taking example as a brand Amul and its history, timeline,competitive landscape , industry workings and marketing strategies like PEST and etc.
Amul ppt Presentation - largest food brand in India & AsiaAjay Kumar Gupta
This ppt presentation explain about Amul- Largest food brand in India and Asia. this is a in-depth analysis of GCMMF.
This ppt has been prepared during my PGDM.
I have prepared that slides depend upon basics of marketing strategy and saw the 4p's of marketing mix of AMUL, BCG matrix and distribution strategy with its supply chain.I have also shown the competitive analysis and what is the competitor of AMUL brand.
Amul ppt Presentation - largest food brand in India & AsiaAjay Kumar Gupta
This ppt presentation explain about Amul- Largest food brand in India and Asia. this is a in-depth analysis of GCMMF.
This ppt has been prepared during my PGDM.
I have prepared that slides depend upon basics of marketing strategy and saw the 4p's of marketing mix of AMUL, BCG matrix and distribution strategy with its supply chain.I have also shown the competitive analysis and what is the competitor of AMUL brand.
Performed category analysis of Chocolate Confectionery in India
• Conducted a primary survey on chocolate customers to know their consumption behaviour and perception of Cadbury Dairy Milk
• Analysed Cadbury Dairy Milk and its extensions, brand positioning, brand elements, brand communication strategies, signature stories, packaging evolution over the years, its competition in the Indian Chocolate confectionery market
• Recommended brand extension strategies
The Particular File Contains Wholesome Details Of Amul Company .. Starting from its Products & Different Strategies & the Wholesome History Of Amul Company.
A Study of the Sales and Distribution System at AMULRAJAT GARG
- Evolution of the dairy industry in India
- Milk Production and Consumption Patterns in India
- Prevalent Business Models in the Dairy Industry
- Major Players, Operating Margins, ROCE, Prices and Ratings
- Growth Drivers, Key Risks and Porters 5 Forces Analysis
- Analysis of Sales and Distribution Systems of AMUL at distributor, retailer and hypermarket level
- Comparison of Amul with Sanchi
- Recommendations
Corporate Social Responsibility (CSR) Initiatives by AMULArjun Parekh
It is a presentation on the CSR initiatives taken up by AMUL
Please note that the presentation (ppt) does not contain the initiatives in detail. The details about each initiative has to be explained verbally by the presenter.
Performed category analysis of Chocolate Confectionery in India
• Conducted a primary survey on chocolate customers to know their consumption behaviour and perception of Cadbury Dairy Milk
• Analysed Cadbury Dairy Milk and its extensions, brand positioning, brand elements, brand communication strategies, signature stories, packaging evolution over the years, its competition in the Indian Chocolate confectionery market
• Recommended brand extension strategies
The Particular File Contains Wholesome Details Of Amul Company .. Starting from its Products & Different Strategies & the Wholesome History Of Amul Company.
A Study of the Sales and Distribution System at AMULRAJAT GARG
- Evolution of the dairy industry in India
- Milk Production and Consumption Patterns in India
- Prevalent Business Models in the Dairy Industry
- Major Players, Operating Margins, ROCE, Prices and Ratings
- Growth Drivers, Key Risks and Porters 5 Forces Analysis
- Analysis of Sales and Distribution Systems of AMUL at distributor, retailer and hypermarket level
- Comparison of Amul with Sanchi
- Recommendations
Corporate Social Responsibility (CSR) Initiatives by AMULArjun Parekh
It is a presentation on the CSR initiatives taken up by AMUL
Please note that the presentation (ppt) does not contain the initiatives in detail. The details about each initiative has to be explained verbally by the presenter.
The Taste of India, a brand so distinctively Indian has been a part of our lives for nearly five decades now and still is able to touch a chord in our hearts. As a brand AMUL has grown from being merely a differentiating factor to protect the interests of producers and consumers. AMUL inspired ‘Operation Flood’ and heralded the ‘White Revolution’ in India. It began with two village cooperatives and 250 liters of milk per day, nothing but ooze compared to the flood it has become today. AMUL distributes over a million liters of milk per day, it also collects and processes various milk products, during the peak, on behalf of more than a thousand village individually owned by half a million farmer members. AMUL too has become a symbol of the aspirations of millions of farmers.
This presentation is made by Prajjwal Sharma
Student of MBA finance in prestige institute of management indore
Hope it will help you to understand the amul in short and crisp form
All the very best 💯
This ppt is prepared as part of my academics. The ppt contains information about the company AMUL. It contains about Amul's business operations, marketing, distribution network, it's competitors and chota history as well. The information are taken purily from the internet only.
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Amul
1.
2. 1
Dairy Industry-India
• Milk and Milk Products
• ‘OYSTER’ of Global Dairy Industry
• Size of the Industry- More
than million dairy
farmers,96000 local dairy
cooperatives,170 milk
producers cooperative union,
15 state cooperatives.
• Annual Output in the year 2014-15 was 130 MT and this might grow up to 200 MT in 2022
• Contributes about Rs. 115970 crores to the national economy (source: indianmirror.com)
• Growing at the rate of 5% per annum
• Employs approximately 8.47 million people on a yearly basis (71% women)
• 75-80% of the Indian Dairy market is still unorganized.(Source: CARE Report )
3. 1
Source: NDDB and Ministry of Animal Husbandry
Figures Relating to Indian
Market
Milk Product Mix
Source: Indianmirror.com
5. 3
missio
n
Satisfy taste and
nutrition
requirement of
customers and
offer quality
products that
provide best
value for money
to provide
more and
more
satisfaction
to the
farmers, their
customers,
employees
and
distributors.visio
n
Tagline
The
taste
of
india
Sloga
n
Utterly
Butterly
Deliciou
s
6. 4
• November 26,1921.Calicut,kerala
• Graduated in physics, B.E, m.S
• Farmer-owned & controlled
business.(Educated)
• Father of white revolution in india
• Automatic milk bulk vending system (m/s
cososupo,mexico)
• Key player not only in amul but also
anand milk federation union limited,
national dairy development board and
institute of rural management anand.
• Padma bhusan , vibhushan, PADMA sri.
Leadershi
p Style
7. 5
Pest Analysis
Delicencing of dairy sector 1991
Section 4A of NDDB gives
exemption for income tax act
100% FDI allowed
Export restriction ( Milk powder
was banned for exports in 2012 )
cut in import duties of milk and
milk products
POLITICAL
Automation process , technological
HACCP & ISO TQM
Net enabled kiosks
Ecommerce GIS
innovation in cold chain
technology
National Diary research industries
technological Lifestyle- Fast food culture carters
more demand for ice-cream,
cheese etc.
Culture–custom of morning tea ,
more accustomed to milk and milk
products
Demographics–growing youth
population, more health
consciousness and huge children
population.
SOCIA
L
NDDB gives loan at 0% interest
rate and also development grants
at lower interest rates
India high GDP growth rate
implies increase in per capita
income of people and thus more
consumption of food items.
ECONOMICAL
11. 9
Positionin
g
Emotional components –
campaign
Amul has carefully cultivated
its family based image.
Descriptive factor – The butter is now a
family product and has a homely image.
Positioned itself as a butter
to used in one’s daily meal.
Value for money – Best quality
Product.
12. 10
Strategic decision taken to build the
brand
Pricing
Technology
Quality
Product portfolio
Distribution network
14. 12
KEY SUCCESS FACTORS
LOW COST PRICE STRATEGY
JUST IN TIME INVENTORY STRATEGY
ALL BRANCH DEDICATED VEHICLE
OPERATION
UMBRELLA BRANDING
LOGISTICS, DISTRIBUTION AND SALE OF
PRODUCTS IS DONE BY THRID PARTY
ONE OF THE MOST COMPLICATED SUPPLY
CHAIN IN THE WORLD
15. 13
• 50-46 conflict
• famous for Polka Dotted Frock but was not the
initial dress of mascot.
• 4000 amul butter hoarding till date.
• The ad jingle “utterly butterly delicious” was
sung by a kindergarten girl.
• Amul is India's first brand introducing pro-
biotic wellness ice cream and sugar free
delights for diabetics.
• Amul was planning to launch bottled water
under the name “narmada neer” but gave up
the plan.
• 26 November is celebrated as national milk
day.
• Guinness book of world record award for the
longest running campaign (50 Yrs).
Did You
Know
16. 14
Recommendatio
ns
• Focus on retail expansion in Indian cities, towns and villages –
increase branded Amul parlours to capture the consumer attention
and keep the competition at bay
• Amul can venture into offering low-fat versions of its products as
it would help capture the hearts of second and third generation
Indians in US & Global Market
• Amul can venture out on new products like dairy based sweets,
baby food products
• Amul must try to understand the cause of certain products like
Amul basundi, gulab jamoon, and chocolates etc not being very
popular. Amul need to take up thorough market research and
work on improving these products
• Though Amul’s hoardings are a huge success, it can penetrate
even better in the rural areas by advertising actively through the
media viz cable channels and newspapers. Sponsoring more
shows on TV, sports events can be of great help.