1. 
The Amul Model of dairy development is a three-tiered structure
with the dairy cooperative societies at the village level federated
under a milk union at the district level and a federation of member
unions at the state level.
Establishment of a direct linkage between milk producers and
consumers by eliminating middlemen
Milk Producers (farmers) control procurement, processing and
marketing
Professional management
Amul model

2. 

3. 
 In White Revolution- The Amul Model was the main
contributor to the beginning of the White Revolution
 Amul increased India’s milk production
 Contribution to alleviation of poverty and famine levels
 Reduced malpractices
Role of Amul

4. 
 Amul has maintained it’s identity with it’s MASCOT and
also with it’s tagline
“Amul the taste of INDIA”
mASCoT of Amul

5. 
 Amul butter brand's mascot- the one to have completed
the 50 years if its existence
 Amul Girl - Moppet the journey began with the tag line
"utterly butterly delicious amul"
 The girl was first presented to the Indian audience, with the
message -"Give us this day our daily bread with Amul
Butter"
 Amul Moppet- great connection with audience

6. 
 Amul butter brand's mascot- the one to have completed
the 50 years if its existence
 Amul Girl - Moppet the journey began with the tag line
"utterly butterly delicious amul"
 The girl was first presented to the Indian audience, with the
message -"Give us this day our daily bread with Amul
Butter"
 Amul Moppet- great connection with audience