Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat and has since become the largest dairy cooperative in the world. It operates on a three-tier structure with village cooperatives feeding into district unions which are then part of the state-level Gujarat Cooperative Milk Marketing Federation. This unique cooperative model has empowered millions of small farmers, increased India's milk production dramatically, and made Amul a $5 billion brand while ensuring affordable, high quality products.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has grown to become the largest food brand in India. As of 2012, Amul had a 25% market share in the Indian dairy market and an annual turnover of $2.2 billion from procuring over 12 million liters of milk per day. Amul follows a cooperative model where milk producers control procurement, processing, and marketing through professional management.
Amul was founded in 1946 in Anand, Gujarat, India to help milk producers and stop exploitation by middlemen. It grew under the leadership of Tribhuvandas Patel and Dr. Verghese Kurien. Amul operates on a cooperative model with dairy cooperatives at the village level that are federated into larger unions. This model helped India become the largest milk producer in the world. Amul is known for its low cost strategy and iconic advertising featuring the Amul girl. It has a diverse product portfolio and a strong distribution network that has helped its annual turnover grow to $3.2 billion.
Amul is a dairy cooperative in India owned by millions of milk producers. It has grown to become the largest food brand in India through a unique business model that collects milk directly from farmers and converts it into branded products. Amul uses a low-cost marketing strategy, emphasizing low prices and advertising campaigns like the iconic Amul girl. It faces competition from other major brands but has expanded its product range and international markets to maintain its leading position in India's dairy industry.
I have prepared that slides depend upon basics of marketing strategy and saw the 4p's of marketing mix of AMUL, BCG matrix and distribution strategy with its supply chain.I have also shown the competitive analysis and what is the competitor of AMUL brand.
Amul is India's largest food brand and the world's largest pouched milk brand. It was formed in 1946 as a dairy cooperative based in Anand, Gujarat. Amul leads the market in products like butter, milk powder and ghee, with a wide portfolio that also includes cheese, desserts, beverages and more. The brand is known for high quality at affordable prices. It uses the recognizable "Amul girl" mascot and tagline "Utterly Butterly Delicious" in its advertising campaigns. Amul has a large network of farmers, distributors and retailers that helps ensure widespread availability.
Amul strategic brand management by Dheeraj ED and Lavanya AB Dheeraj ED
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's origins in 1946 to address exploitation of milk producers. Amul organized milk producers into village cooperatives and established a dairy to process and market milk. It has since expanded to include over 2 million producers organized into village societies that supply milk to unions which are marketed by GCMMF. Amul pioneered many practices like payment to farmers and providing veterinary services to support producers. It focuses on low costs and prices to be accessible to consumers while supporting producers.
The document provides information about the MMS program and industrial training. It discusses how the MMS program provides both theoretical and practical knowledge in business management. Industrial training helps students gain real-world experience and knowledge about business practices. It allows students to learn about various departmental operations in an industry. Training is an integral part of the MMS program, with each student required to undergo 2 months of training in a company and then prepare a project report. The training provides valuable experience about how management practices differ in real life compared to theory. It also discusses the importance of having both theoretical and practical knowledge for one's career.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has grown to become the largest food brand in India. As of 2012, Amul had a 25% market share in the Indian dairy market and an annual turnover of $2.2 billion from procuring over 12 million liters of milk per day. Amul follows a cooperative model where milk producers control procurement, processing, and marketing through professional management.
Amul was founded in 1946 in Anand, Gujarat, India to help milk producers and stop exploitation by middlemen. It grew under the leadership of Tribhuvandas Patel and Dr. Verghese Kurien. Amul operates on a cooperative model with dairy cooperatives at the village level that are federated into larger unions. This model helped India become the largest milk producer in the world. Amul is known for its low cost strategy and iconic advertising featuring the Amul girl. It has a diverse product portfolio and a strong distribution network that has helped its annual turnover grow to $3.2 billion.
Amul is a dairy cooperative in India owned by millions of milk producers. It has grown to become the largest food brand in India through a unique business model that collects milk directly from farmers and converts it into branded products. Amul uses a low-cost marketing strategy, emphasizing low prices and advertising campaigns like the iconic Amul girl. It faces competition from other major brands but has expanded its product range and international markets to maintain its leading position in India's dairy industry.
I have prepared that slides depend upon basics of marketing strategy and saw the 4p's of marketing mix of AMUL, BCG matrix and distribution strategy with its supply chain.I have also shown the competitive analysis and what is the competitor of AMUL brand.
Amul is India's largest food brand and the world's largest pouched milk brand. It was formed in 1946 as a dairy cooperative based in Anand, Gujarat. Amul leads the market in products like butter, milk powder and ghee, with a wide portfolio that also includes cheese, desserts, beverages and more. The brand is known for high quality at affordable prices. It uses the recognizable "Amul girl" mascot and tagline "Utterly Butterly Delicious" in its advertising campaigns. Amul has a large network of farmers, distributors and retailers that helps ensure widespread availability.
Amul strategic brand management by Dheeraj ED and Lavanya AB Dheeraj ED
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's origins in 1946 to address exploitation of milk producers. Amul organized milk producers into village cooperatives and established a dairy to process and market milk. It has since expanded to include over 2 million producers organized into village societies that supply milk to unions which are marketed by GCMMF. Amul pioneered many practices like payment to farmers and providing veterinary services to support producers. It focuses on low costs and prices to be accessible to consumers while supporting producers.
The document provides information about the MMS program and industrial training. It discusses how the MMS program provides both theoretical and practical knowledge in business management. Industrial training helps students gain real-world experience and knowledge about business practices. It allows students to learn about various departmental operations in an industry. Training is an integral part of the MMS program, with each student required to undergo 2 months of training in a company and then prepare a project report. The training provides valuable experience about how management practices differ in real life compared to theory. It also discusses the importance of having both theoretical and practical knowledge for one's career.
- Amul is an Indian dairy cooperative based in Anand, Gujarat that was formed in 1946 and is jointly owned by 3.6 million milk producers.
- It led India's "white revolution" making the country the world's largest milk producer.
- Amul is now the largest food brand in India with products like milk, butter, cheese, and ice cream and has expanded overseas.
Amul is India's largest dairy cooperative, founded in 1946. It has over 3.6 million milk producers as members and is the largest food brand in India. Amul controls over 65% of the domestic market share and has set up the largest dairy in India near Delhi with a processing capacity of 30 lakh litres per day. Amul offers a variety of milk products at affordable prices and has a wide distribution network across India and internationally in 40 countries. Its future plans include expanding processing facilities in Northeast India and opening 1,000 new outlets.
The document provides an overview of Amul, an Indian dairy cooperative. It discusses that Amul was formed in 1946 in Gujarat and now has over 3 million producer members. Amul has become the largest milk producer in India and inspired the country's White Revolution. The document outlines Amul's vision, locations, organizational structure, wide range of dairy products, financial and operational performance, SWOT analysis, market share and achievements.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It has become the largest food brand in India and the world's largest vegetarian cheese brand. Amul spurred India's White Revolution, making India the largest producer of milk and milk products globally. Amul has a diverse product portfolio including milk, butter, cheese, and ice cream. It utilizes a low cost strategy and robust distribution network to make products affordable and accessible across India.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has over 2.79 million producer members. Amul pioneered the White Revolution in India and is the world's largest vegetarian cheese brand. It has become a sterling example of a cooperative's success through its robust supply chain, diverse product portfolio, and affordable pricing strategy.
The Particular File Contains Wholesome Details Of Amul Company .. Starting from its Products & Different Strategies & the Wholesome History Of Amul Company.
Amul is a $1068 million dairy cooperative owned by 3.11 million milk producers in Gujarat, India. It collects an average of 6.3 million litres of milk per day and is the largest producer of milk and milk products in the world. Amul uses advanced technologies like an electronic automatic milk collection system to efficiently collect, process, and distribute milk from village cooperatives to consumers.
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's business model of collecting milk from farmers and converting it into branded dairy products. Amul uses a low pricing strategy and distributes products across rural and urban India as well as internationally. It promotes its brands through advertisements and billboards. While Amul faces competition from companies like Britannia and Nestle in various dairy segments, it has grown to become the world's largest vegetarian cheese brand based on the cooperative business model developed in Anand, Gujarat.
Dheeraj Agrawal's document discusses Amul, an Indian dairy cooperative. It provides details on Amul's history, founding in 1946. Amul has established itself as a model for rural development in India. It is one of the largest manufacturers of milk and dairy products in the country. The document also discusses Amul's vision, mission, objectives, brands, products, competitive advantages, and the success of its mascot, marketing strategies, and robust supply chain management.
Amul is a dairy cooperative brand managed by the Gujarat Cooperative Milk Marketing Federation. It was formed in 1946 and is jointly owned by 2.6 million milk producers in Gujarat. Amul spurred the white revolution in India, making the country the largest producer of milk and milk products in the world. Amul has a wide portfolio of dairy products and is the market leader in categories like butter, milk powder, cheese, and chocolate drinks. It maintains its brand identity through its mascot and tagline "Amul, the taste of India".
Amul ppt Presentation - largest food brand in India & AsiaAjay Kumar Gupta
This ppt presentation explain about Amul- Largest food brand in India and Asia. this is a in-depth analysis of GCMMF.
This ppt has been prepared during my PGDM.
Amul is India's largest food product marketing organization that has been in operation since the 1950s. It is known for its long-running advertisement campaign featuring the Amul moppet girl. The ads use simple and witty messages to comment on current social and political issues in a way that appeals to people across all segments of Indian society. Amul's low prices and focus on quality have made its products, especially Amul butter, ubiquitous across Indian households.
AMUL is a dairy cooperative in India owned by 3 million milk producers. Formed in 1946, it is managed by the Gujarat Cooperative Milk Marketing Federation and has become the largest food brand in India. AMUL spurred India's white revolution by making the country the largest producer of milk and milk products in the world. It derives 70% of its sales from rural areas through a three-tier model that eliminates middlemen and allows farmers to control procurement, processing and marketing with professional management.
1) Amul is a brand managed by Gujarat Cooperative Milk Marketing Federation which was established in 1946 as the first dairy cooperative in India.
2) It has grown to become the largest food brand in India, linking over 2.8 million milk producers in 13,000 villages through a cooperative system.
3) Amul products including milk, butter, cheese and ice cream are very popular for their high quality and affordable prices, due to the cooperative business model that prioritizes farmers' interests.
A Study of the Sales and Distribution System at AMULRAJAT GARG
- Evolution of the dairy industry in India
- Milk Production and Consumption Patterns in India
- Prevalent Business Models in the Dairy Industry
- Major Players, Operating Margins, ROCE, Prices and Ratings
- Growth Drivers, Key Risks and Porters 5 Forces Analysis
- Analysis of Sales and Distribution Systems of AMUL at distributor, retailer and hypermarket level
- Comparison of Amul with Sanchi
- Recommendations
Amul was established in 1946 as a cooperative in Anand, Gujarat to provide farmers a fair price for their milk. It is now India's largest food brand and is owned by 3.6 million milk producers. Amul follows a unique cooperative business model that protects the interests of milk farmers. Their model has been replicated across India to benefit many rural communities. Amul collects over 4.47 million liters of milk per day and has a vision to double farmers' incomes by 2020 through continued expansion.
The document provides an overview of Amul, an Indian dairy cooperative. It discusses how Amul began in 1946 as a cooperative movement among milk producers in Gujarat, India. Amul is jointly owned by over 2 million milk producers and manages the Amul brand. It discusses Amul's wide range of dairy products including milk, butter, ghee, cheese, and ice cream. It also summarizes Amul's success in withstanding competition and exporting products, helping establish India as a major milk producer globally.
Amul is an Indian dairy cooperative based in Anand, Gujarat that is managed by the Gujarat Cooperative Milk Marketing Federation. Formed in 1946, it is jointly owned by 3 million milk producers and has become the largest food brand in India. It spurred India's White Revolution by making the country the largest producer of milk and milk products. Amul uses a three-tier cooperative structure of village dairy societies, district milk unions, and a state milk federation to collect, process, and market milk.
The document discusses Amul, India's largest dairy cooperative. Some key points:
1. Amul was formed in 1946 in Anand, Gujarat and is managed by the Gujarat Cooperative Milk Marketing Federation.
2. It works with over 3 million milk producers and provides them support services. It collects over 10 million liters of milk daily.
3. Amul uses an innovative cooperative model called the "Amul Pattern" which is farmer-owned and ensures fair prices and quality standards.
4. It has become a highly successful and profitable business while empowering millions of small farmers through equitable development.
- Amul is an Indian dairy cooperative based in Anand, Gujarat that was formed in 1946 and is jointly owned by 3.6 million milk producers.
- It led India's "white revolution" making the country the world's largest milk producer.
- Amul is now the largest food brand in India with products like milk, butter, cheese, and ice cream and has expanded overseas.
Amul is India's largest dairy cooperative, founded in 1946. It has over 3.6 million milk producers as members and is the largest food brand in India. Amul controls over 65% of the domestic market share and has set up the largest dairy in India near Delhi with a processing capacity of 30 lakh litres per day. Amul offers a variety of milk products at affordable prices and has a wide distribution network across India and internationally in 40 countries. Its future plans include expanding processing facilities in Northeast India and opening 1,000 new outlets.
The document provides an overview of Amul, an Indian dairy cooperative. It discusses that Amul was formed in 1946 in Gujarat and now has over 3 million producer members. Amul has become the largest milk producer in India and inspired the country's White Revolution. The document outlines Amul's vision, locations, organizational structure, wide range of dairy products, financial and operational performance, SWOT analysis, market share and achievements.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It has become the largest food brand in India and the world's largest vegetarian cheese brand. Amul spurred India's White Revolution, making India the largest producer of milk and milk products globally. Amul has a diverse product portfolio including milk, butter, cheese, and ice cream. It utilizes a low cost strategy and robust distribution network to make products affordable and accessible across India.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and has over 2.79 million producer members. Amul pioneered the White Revolution in India and is the world's largest vegetarian cheese brand. It has become a sterling example of a cooperative's success through its robust supply chain, diverse product portfolio, and affordable pricing strategy.
The Particular File Contains Wholesome Details Of Amul Company .. Starting from its Products & Different Strategies & the Wholesome History Of Amul Company.
Amul is a $1068 million dairy cooperative owned by 3.11 million milk producers in Gujarat, India. It collects an average of 6.3 million litres of milk per day and is the largest producer of milk and milk products in the world. Amul uses advanced technologies like an electronic automatic milk collection system to efficiently collect, process, and distribute milk from village cooperatives to consumers.
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's business model of collecting milk from farmers and converting it into branded dairy products. Amul uses a low pricing strategy and distributes products across rural and urban India as well as internationally. It promotes its brands through advertisements and billboards. While Amul faces competition from companies like Britannia and Nestle in various dairy segments, it has grown to become the world's largest vegetarian cheese brand based on the cooperative business model developed in Anand, Gujarat.
Dheeraj Agrawal's document discusses Amul, an Indian dairy cooperative. It provides details on Amul's history, founding in 1946. Amul has established itself as a model for rural development in India. It is one of the largest manufacturers of milk and dairy products in the country. The document also discusses Amul's vision, mission, objectives, brands, products, competitive advantages, and the success of its mascot, marketing strategies, and robust supply chain management.
Amul is a dairy cooperative brand managed by the Gujarat Cooperative Milk Marketing Federation. It was formed in 1946 and is jointly owned by 2.6 million milk producers in Gujarat. Amul spurred the white revolution in India, making the country the largest producer of milk and milk products in the world. Amul has a wide portfolio of dairy products and is the market leader in categories like butter, milk powder, cheese, and chocolate drinks. It maintains its brand identity through its mascot and tagline "Amul, the taste of India".
Amul ppt Presentation - largest food brand in India & AsiaAjay Kumar Gupta
This ppt presentation explain about Amul- Largest food brand in India and Asia. this is a in-depth analysis of GCMMF.
This ppt has been prepared during my PGDM.
Amul is India's largest food product marketing organization that has been in operation since the 1950s. It is known for its long-running advertisement campaign featuring the Amul moppet girl. The ads use simple and witty messages to comment on current social and political issues in a way that appeals to people across all segments of Indian society. Amul's low prices and focus on quality have made its products, especially Amul butter, ubiquitous across Indian households.
AMUL is a dairy cooperative in India owned by 3 million milk producers. Formed in 1946, it is managed by the Gujarat Cooperative Milk Marketing Federation and has become the largest food brand in India. AMUL spurred India's white revolution by making the country the largest producer of milk and milk products in the world. It derives 70% of its sales from rural areas through a three-tier model that eliminates middlemen and allows farmers to control procurement, processing and marketing with professional management.
1) Amul is a brand managed by Gujarat Cooperative Milk Marketing Federation which was established in 1946 as the first dairy cooperative in India.
2) It has grown to become the largest food brand in India, linking over 2.8 million milk producers in 13,000 villages through a cooperative system.
3) Amul products including milk, butter, cheese and ice cream are very popular for their high quality and affordable prices, due to the cooperative business model that prioritizes farmers' interests.
A Study of the Sales and Distribution System at AMULRAJAT GARG
- Evolution of the dairy industry in India
- Milk Production and Consumption Patterns in India
- Prevalent Business Models in the Dairy Industry
- Major Players, Operating Margins, ROCE, Prices and Ratings
- Growth Drivers, Key Risks and Porters 5 Forces Analysis
- Analysis of Sales and Distribution Systems of AMUL at distributor, retailer and hypermarket level
- Comparison of Amul with Sanchi
- Recommendations
Amul was established in 1946 as a cooperative in Anand, Gujarat to provide farmers a fair price for their milk. It is now India's largest food brand and is owned by 3.6 million milk producers. Amul follows a unique cooperative business model that protects the interests of milk farmers. Their model has been replicated across India to benefit many rural communities. Amul collects over 4.47 million liters of milk per day and has a vision to double farmers' incomes by 2020 through continued expansion.
The document provides an overview of Amul, an Indian dairy cooperative. It discusses how Amul began in 1946 as a cooperative movement among milk producers in Gujarat, India. Amul is jointly owned by over 2 million milk producers and manages the Amul brand. It discusses Amul's wide range of dairy products including milk, butter, ghee, cheese, and ice cream. It also summarizes Amul's success in withstanding competition and exporting products, helping establish India as a major milk producer globally.
Amul is an Indian dairy cooperative based in Anand, Gujarat that is managed by the Gujarat Cooperative Milk Marketing Federation. Formed in 1946, it is jointly owned by 3 million milk producers and has become the largest food brand in India. It spurred India's White Revolution by making the country the largest producer of milk and milk products. Amul uses a three-tier cooperative structure of village dairy societies, district milk unions, and a state milk federation to collect, process, and market milk.
The document discusses Amul, India's largest dairy cooperative. Some key points:
1. Amul was formed in 1946 in Anand, Gujarat and is managed by the Gujarat Cooperative Milk Marketing Federation.
2. It works with over 3 million milk producers and provides them support services. It collects over 10 million liters of milk daily.
3. Amul uses an innovative cooperative model called the "Amul Pattern" which is farmer-owned and ensures fair prices and quality standards.
4. It has become a highly successful and profitable business while empowering millions of small farmers through equitable development.
Amul is a dairy cooperative in India formed in 1946 and based in Anand, Gujarat. It is jointly owned by 2.8 million milk producers and has an annual turnover of over $1 billion. Amul follows a three-tier cooperative structure comprising village dairy societies, district milk unions, and the Gujarat Cooperative Milk Marketing Federation which markets Amul products nationally and internationally. Key to Amul's success is its ability to eliminate exploitation of milk producers and ensure fair prices through its cooperative model.
Amul is a dairy cooperative in India owned by millions of milk producers. It began in 1946 in Anand, Gujarat and has grown to become the largest food brand in India. Amul played a key role in India's white revolution by establishing a cooperative model for milk production and processing. It transformed India from a milk-deficient to the largest milk producer in the world. Amul utilizes a multi-level cooperative structure involving village, district, and state levels to economically empower milk producers.
This document is a project report on the promotion and distribution of Amul ice cream. It provides background information on Amul and its ice cream business. Amul launched ice cream in 1996 and has since become the top brand in India with a 38% market share. The report discusses Amul's objectives, supply chain network, distribution challenges, and opportunities for expanding its business through new products and improved distribution. It also includes a SWOT analysis of Amul ice cream that examines its strengths in brand recognition and product quality against weaknesses in advertising and packaging.
Amul was formed in 1946 as a dairy cooperative in India. It is owned by 3 million milk producers and led to India becoming the largest milk producer in the world. Amul has over 150 chilling centers and is the largest food brand in India, controlling over 50% market share in products like butter, cheese, and sweets. Amul's success is attributed to its cooperative model where milk producers control procurement, processing, and marketing with professional management.
The document provides an overview of Amul dairy cooperative in India. Key points include:
- Amul was formed in 1946 in Anand, Gujarat and has over 2.8 million milk producer members. It pioneered the dairy cooperative movement in India.
- Amul processes over 10 million liters of milk per day into various dairy products. It has an annual turnover of over $1 billion.
- The Amul model uses a three-tier structure of village dairy cooperative societies that are affiliated to district-level milk unions, which are further federated to a state-level milk federation. This structure allows for delegation across different levels.
Formed in 1946, Amul is India's largest dairy cooperative and the world's largest vegetarian cheese brand. It began as a cooperative of milk producers in Kaira District, Gujarat who were receiving unfairly low prices from private dairies. Led by Dr. Verghese Kurien, the cooperative expanded into the Gujarat Cooperative Milk Marketing Federation (GCMMF) which today connects over 3 million milk producers across Gujarat. Amul controls 30 dairy plants, has annual revenues of over $2 billion, and markets its products domestically and internationally. The cooperative structure has empowered small farmers, increased milk production, and contributed significantly to India's "White Revolution".
The Amul dairy cooperative was founded in 1946 in Anand, India in response to exploitation of farmers by milk traders. Inspired by Mahatma Gandhi's cooperative movement, farmers formed a cooperative society under the guidance of Sardar Vallabhbhai Patel and leaders like Morarji Desai. Starting with 247 liters of milk from two villages, Amul grew to become the largest dairy in India, establishing the successful Amul model of three-tiered farmer-owned and managed dairy cooperatives. The Amul model was then replicated nationwide by the National Dairy Development Board to empower millions of Indian milk producers.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is jointly owned by 2.6 million milk producers and managed by the Gujarat Cooperative Milk Marketing Federation. Amul pioneered the White Revolution in India, making the country the largest milk producer in the world. It offers high quality milk and dairy products at reasonable prices. Amul's success is attributed to its cooperative model which ensures fair prices for farmers and affordable products for consumers. It has become a global brand and continues to grow its domestic and international markets.
The document provides an overview of the dairy industry in India and Kerala. It discusses three major companies - Amul, Milma, and Muralya.
Amul is the largest dairy cooperative in India, based in Gujarat. Milma is the dairy cooperative in Kerala that aims to provide remunerative returns to farmers. Muralya is a private dairy company in Kerala that aims to produce dairy products to international quality standards using German technology.
The document then outlines the objectives, significance, scope, and limitations of studying these three dairy companies in the context of the dairy industry.
The Kaira District Co-operative Milk Producers' Union was established in 1946 in response to exploitation of milk producers in the Anand region of Gujarat, India. Marginal farmers struggled to transport milk long distances to sell individually to traders who set arbitrary low prices. With the help of Sardar Vallabhbhai Patel and Morarji Desai, farmers formed a cooperative to collectively process and market their milk. This cooperative became the Amul brand and established the successful "Amul Model" of dairy cooperatives, creating economic and social benefits for farmers.
The document provides a history and overview of Amul, India's largest dairy cooperative. It describes how Amul was founded in 1946 by dairy farmers in Anand, Gujarat to stop exploitation by middlemen. Amul grew from just two village cooperatives with 247 liters of milk into the largest dairy organization in India. It established a direct link between milk producers and consumers by eliminating middlemen and giving farmers control. Amul's cooperative model of farmer ownership and management has helped India become the world's largest milk producer.
Amul has a large decentralized supply chain network comprising 3.6 million milk producers in Gujarat. Amul collects milk from village cooperatives and transports it to processing plants. The milk is then converted into products and distributed nationwide through regional centers to over 500,000 retail outlets. Amul faces challenges like declining milk production and rising costs, but addresses these through initiatives like farmer support programs and IT systems for efficient operations. Its cooperative model and focus on farmers has enabled Amul to become the largest food brand in India.
Amul is a dairy cooperative based in Anand, Gujarat, India that was formed in 1946. It is managed by the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which is jointly owned by 3.1 million milk producers in Gujarat. Amul played a key role in India's Operation Flood program that made India the largest producer and exporter of milk and milk products in the world. It employs a unique three-tier cooperative model of village dairy societies, district unions, and a state-level federation that handles marketing. Amul has had a major social and economic impact, improving the livelihoods of milk producers and the nutrition of Indian society.
- The Kaira District Co-operative Milk Producers’ Union was formed in 1946 in response to exploitation of milk producers by traders in Anand, India. It aimed to collect and process milk directly from farmers.
- It was developed under leaders like Sardar Patel and Dr. Verghese Kurien. It established the first modern dairy in Anand and was successful in producing skimmed milk powder from buffalo milk.
- The cooperative movement spread across Gujarat and the Gujarat Co-operative Milk Marketing Federation was formed in 1973 to market products under the Amul brand across the state.
Amul was formed in 1946 as a dairy cooperative in Anand, Gujarat. It is managed by the Gujarat Cooperative Milk Marketing Federation and collects and processes over 3 million liters of milk per day from millions of farmer members. Amul operates multiple dairy plants across Gujarat to process milk into products like butter, milk powder, ghee, cheese and ice cream. It has pioneered the White Revolution in India through its cooperative model that empowers milk producers.
This document provides information about Amul, the largest dairy cooperative in India. It discusses Amul's history beginning in 1946 with two village cooperatives collecting 250 liters of milk per day. Currently, Amul collects over 5 million liters per day. The document outlines Amul's products such as butter, milk powder, cheese, and ice cream. It also discusses Amul's financial performance, marketing strategies, objectives of exporting products like skimmed milk powder and butter-oil, and dairy equipment used in Amul's operations.
Amul was established in 1946 as a milk cooperative in Anand, Gujarat. It was founded to provide farmers an alternative to private milk traders and prevent exploitation. Amul now collects over 23 million liters of milk daily from 3.6 million milk producers. Led by Verghese Kurien, Amul pioneered the cooperative model of dairy development in India, known as the Anand Pattern. It produces dairy products under the Amul brand, which are popular across India. Amul has become a symbol of high quality and affordable products through farmers' cooperation.
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Carrer goals.pptx and their importance in real lifeartemacademy2
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
XP 2024 presentation: A New Look to Leadershipsamililja
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
This presentation by OECD, OECD Secretariat, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
2. HISTORY OF AMUL
Amul(Anand Milk Union Limited) ,formed in 1946,is
a dairy cooperative movement in India.
It is managed by GCMMF(Gujarat Cooperative Milk
Marketing Foundation)
Amul is based in Anand , Gujarat and has been a
stellar example of a co-operative organisation’s
success in the long term. The Amul Pattern has
established itself as a uniquely appropriate model
for rural development.
Amul has spurred the White Revolution of India.
It is also the world’s biggest vegetarian cheese
brand.
3. AMUL IS THE LARGEST PRODUCER OF MILK AND
MILK PRODUCTS IN THE WORLD
The 'Taste of India' is now a $5 billion brand. The group turnover
of the Gujarat Co-operative Milk Marketing Federation (GCMMF) -
the body that markets brand Amul, and its member unions have
crossed Rs 33,000 crore ($5 billion).
In just last three years, Amul has achieved growth of 67 %
registering a turnover of Rs 23,004 crore during 2015-16.
4. VISION AND MISSION
TAGLINE – The taste of India.
USP: Quality with Affordability
VISION:
Amul’s vision is to provide more and more satisfaction to the
farmers, employees and distributers and quality and unity.
MISSION:
“We at GCMMF (Gujarat Co-operative milk Marketing
Federation) endeavour to satisfy the taste and nutritional
requirements of the customers of the world, through excellence in
marketing by our committed team. Through co-operative
networking, we are committed to offering quality products that
provide best value for money.”
“We the motivated and dedicated workforce at Amul are
committed to produce wholesome and safe foods of excellent
quality to remain market leader through development of quality
management system, state of art technology, innovation and eco-
friendly operations to achieve delightment of customers and milk
producers”.
5. OBJECTIVES OF AMUL
o The objective of Amul is to spur the White Revolution in
the country and make India the largest producer of milk
and milk products in the world.
The cooperative is shared between over 2.8 million
dairy producers and the three-tier Amul Model has
increased India's milk production on an incredible scale.
To capture the large share of the market.
To provide maximum customer satisfaction.
Continue product modification and improvement effort to
increase customer benefit and reduce cost.
To meet the highest international standards of quality.
To expand production capacity
6. THE AMUL MODEL
The Amul Model of dairy development is a three-tiered
structure with the dairy cooperative societies at the village level
federated under a milk union at the district level and a
federation of member unions at the state level.
Establishment of a direct linkage between milk producers and
consumers by eliminating middlemen
Milk Producers (farmers) control procurement, processing and
marketing
Professional management
The Amul model has helped India to emerge as the largest
milk producer in the world. More than 15 million milk producers
pour their milk in 1,44,500 dairy cooperative societies across
the country. Their milk is processed in 184 District Co-
operative Unions and marketed by 22 State Marketing
Federations, ensuring a better life for millions.
9. THE THREE-TIER AMUL MODEL: STRUCTURE
AND IMPACT
STRUCTURE:
The Village Dairy Cooperative Society is affiliated with the District Cooperative
Milk Producers' Union that, in turn, is linked with the State Cooperative Milk Federation.
This structure allows various functions to be delegated across the three tiers. For example,
milk collection is carried out at the Village Dairy Society level, milk procurement and
processing takes place at the District Milk Producers' Union level and milk and milk products
marketing occurs at the State Milk Federation tier.
Designating the functions in such a way avoids the problems of internal competition and
ensures that the economies of scale are achieved.
IMPACT:
This three-tier model has led to India increasing its production of milk by 40 million metric
tonnes. The model has been instrumental in improving the economy of India. However, it
has also introduced on a much bigger scale, an ingredient that has helped improve the
health and nutrition of many within the country.
The Amul model has been very successful in meeting its aim to increase India's production
of milk and milk products. The cooperative has had a huge impact on the country's economy
and spurred the White Revolution.
10. AMUL: SUCCESS STORY
Formed in 1946, it is a brand managed by a cooperative
body, the Gujarat Co-operative Milk Marketing
Federation Ltd. (GCMMF), which today is jointly owned by
3.6 million milk producers in Gujarat. Amul spurred
India's White Revolution, which made the country the
world's largest producer of milk and milk products.
Dr Verghese Kurien, founder-chairman of the GCMMF for
more than 30 years (1973–2006), is credited with the
success of Amul.
Brand Amul is already present in over 50 countries. In
India, it has 7,200 exclusive parlours.
11.
12. AMUL MASCOT
Creation of the Amul brand and its famous
mascot gave a rural revolution a durable
competitive edge.
The (original) Amul Girl was created by
Sylvester daCunha (daCunha Communications)
to counter the Polson dairy girl.
A seasoned marketer, Dr. Kurien gave DaCunha
Communications immense creative freedom to
release the Amul Girl ads without waiting to take
permission from the company.
The freedom is still maintained and is the the
reason the Amul Girl is never late with her take
on the world around, says the agency, led by
Rahul daCunha, son of Sylvester.
13. CHALLENGES FACED BY AMUL
INCREASING DEMAND – GCMMF Managing
Director R. S. Sodhi outlines the strategy to increase
milk procurement and processing to keep pace with
market requirements:
“What is the biggest challenge for Amul today?
With rising disposable incomes, there is growing
demand for milk and milk products. To meet this, we
need to expand our network of dairy farmers rapidly.
The challenge is to get the next generation of dairy
farmers interested in this occupation. Children of
dairy farmers are educated and do not want to get up
early in the morning to take out milk and repeat the
process in the evening all days of the year, with no
holidays. They prefer employment in factories with a
fixed pay and holidays. To get them to work for us is the
biggest challenge.”
14. AMUL’S RURAL MARKETING INITIATIVES
Amul in its continued endeavour to improve the socio-
economic conditions of rural people extended its expertise
in implementation of the Swarnjayanti Gram Swarozgar
Yojana (SGSY) of The Government of India (Ministry of
Rural Development) on their Special Project on “Improving
Socio-economic Conditions of BPL Families of Kheda
District through Animal Husbandry and Dairying” –
DAIRYING AS A TOOL FOR POVERTY ALLEVIATION.
Amul has covered under this programme more than 8,755
beneficiaries to whom milch animals were distributed in
the District of Kheda and stood as guarantor for the bank
loans. These beneficiaries were then given membership of
dairy co-operatives in order to bring these poor
households into mainstream economy by transforming
dairying into active income-generation enterprises. As part
of this programme 12,647 women and men were trained in
dairy husbandry in addition to construction of number of
cattle sheds, development of green fodder plots,
distribution of chaff cutters and stainless steel cans.
15. BENEFICIARIES:-
“The real beneficiaries of Amul cooperative model are millions of
Indian consumers who now have access to high quality and
hygienic milk and dairy products.”
Amul dairy has been key in uplifting the social and economic status of
women who are often the ones involved with dairy production. In fact,
Amul dairy purchases their milk exclusively from women. This has
helped increase the status of women and helped provide them with an
additional source of income for their family to alleviate poverty and
promote social justice.
Cooperatives such as Amul dairy have highlighted the importance of
small scale, family farms in providing food security and economic
empowerment to marginalized communities. It is now one of the world’s
largest producers in milk and milk products, and continues to develop a
positive brand image for India’s food product business.
16. IMPACT
Socio-economic empowerment -Especially
empowering rural women through employment
Exclusivity –Catering exclusively to the Indian
Market.
Presence – Amul with its wholesome Indianness
has mass appeal to Indian consumers for its
patriotic essence and single industry focus.
Trust factor – With its rich legacy and diverse
product offerings it has truly lived up to and almost
transformed into its tagline “The Taste Of India”