This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's business model of collecting milk from farmers and converting it into branded dairy products. Amul uses a low pricing strategy and distributes products across rural and urban India as well as internationally. It promotes its brands through advertisements and billboards. While Amul faces competition from companies like Britannia and Nestle in various dairy segments, it has grown to become the world's largest vegetarian cheese brand based on the cooperative business model developed in Anand, Gujarat.