This is a presentation was based on a comparing and contrasting the strategic positions between Walmart and Nordstrom. This was a group presentation of three, where one of the presenter acted as Walmart and other as Nordstrom. And one presenter acted as the narrator. Here characters were given to the two companies. MBA - II June 2016 Kings' College ( Westcliff University) - Amul Baidya The Storytellers baidya.amul@gmail.com https://www.facebook.com/amul.baidya

1. A Storyof TwoTycoons
Wal-e &Nordy

2. A Presentation
On
StrategyAnalysis of WalmartandNordstrom
BUS 525StrategicManagementinGlobalizedEconomy
AmulBaidya
AnishThaku
Utsab Gautam
25 June2016

3. A Storyof TwoTycoons
Wal-e &Nordy

4. MyMission statement
Saving people money so they can live better.
Hi!My name isWalmart!
People Callme Wal-e!
MyStrategy
Cost leadership

5. Hi ! My nameis Nordstrom!
PeopleCallme Nordy !
MyMission
Each year toimprove customerserviceand to tryand build trust
onecustomeratatime
MyBroadDifferentiation
High QualityProductswith High Services

7. PricePolicy
Lowerprices
Accessibilityof almosteverythingatoneplace
Economicvaluepropositionis throughlowprice
(Rintamaki,Kuusela,&Mitronen,2007).

8. PricePolicy
Comparatively higher
Believes inproviding highqualityservice and
experience
Personalized service (Huselid, Beatty,&
Becker, 2005).

9. Generic Strategy
Lowcostprovider strategy
Competitiveadvantagebypurchasinghighvolumes
Efficientsupplychaindistributionthoughtechnology
(Rintamaki,Kuusela,&Mitronen,2007).

10. Generic Strategy
Differentiationstrategy
Highendproductsandgivinghighqualityservice.
Customerswillpay if theproductandexperiencehasvalue
(Gamble,Peteraf,&Thompson,2013)

11. Porter’sfive forcesof competiveness
Highthreatofnewentrant
Moderatecompetitiverivalry
Weakbargainingpowerof suppliers
Weakbargainingpowerof buyers
WeakThreatofSubstitution

12. HighCompetition
Moderatethreatof substituteproducts
ModerateBuyer’sPower
Moderatebargainingpowersuppliers
Lowthreatsof newentrants
Porter’sfiveforcesof competiveness

13. InternalAnalysis
SWOT
STRONGER STRENGTH AND OPPORTUNITY
LOW LEVELWEAKNESS AND THREAT

14. InternalAnalysis
SWOT
LIMITED STRENGTHAND OPPRTUNITY
HIGH LEVELOF WEAKNESSAND THREAT

15. E-commerceStrategy

16. TheWinneris!

17. ThankYou!

18. References
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nordstrom-2016-2
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