Two marketers designed brand guidelines for Valentine's Day by creating a logo, slogan, mascot, color palette, fonts, personality traits, and collateral items. Their logo features the words "Valentine's Day" in red and a heart-shaped slogan of "A perfect day to express your love." Their mascot is Cupid, who is responsible for making people fall in love. The brand's personality is described as cute, loving, and caring.

1. What if Valentine’s Day was a brand?

2. valentine’s day must have been
created by a marketer.
AS MARKETERS, WE THOUGHT IT WOULD BE
GREAT TO DESIGN BRAND GUIDELINES FOR
VALENTINE’S DAY. SO WE DID. HOPE YOU LIKE IT.
Abhisekh Maskey & Bipasha Shrestha

3. Valentine’s DayA perfect day to express your love…
MAIN LOGO
(with the slogan)

4. Valentine’s Day
MAIN LOGO
(without the slogan)

5. Valentine’s Day
LOGO
PLACEMENT
While placing on white background. While printing in black & white.
While placing on other colors. While placing on black background.

6. BRAND
MASCOT
This cute naked kid is our mascot. We shall call him CUPID.
He is responsible for making people fall in love.

7. BRAND
MASCOT
(Variations)

8. FONTS &
COLORS
Valentine’s DayA perfect day to express your love…
#D33E46 #939598 #58595B
Logo Font: Sacramento
Slogan Font: Futura LT
For headings
For the body

9. BRAND
PERSONALITY
Cute | Loving | Caring
How we communicateHow we don’t communicate
You look pretty. When I see you, I get lost in
your eyes. You are the prettiest
girl on Earth.
(This is too direct) (We are cheesy)

10. BRAND
COLLATERALS
Roses Teddy Bear Box of Chocolates

11. Valentine’s DayA perfect day to express your love…

12. Thank You so much. Wish you a very
Happy Valentine’s Day
Abhisekh Maskey & Bipasha Shrestha
abhisek.maskey@gmail.com
/abhisekh.maskey
@abhisekhmaskey
@abhisekh_maskey
Abhisekh Maskey
Left Brain, Empowerment Academy
EMPOWERMENT
ACADEMY
emp.acd@gmail.com
/eanepal