Marketing Environment
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The document defines and describes the key elements of a company's marketing environment. It discusses both the microenvironment, consisting of actors in close proximity like suppliers and customers, and the macroenvironment, consisting of larger societal forces. These include demographic factors like population size and age; economic conditions like income levels and inflation; the physical environment of natural resources; socio-cultural aspects like beliefs and subcultures; technological changes; and the political/legal landscape of laws and regulations. Understanding these internal and external influences is important for marketers to develop successful strategies.
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4. Creating a marketing budget and allocating funds across different promotional activities.
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Store layout and design are important strategies for influencing customer behavior and maximizing store success. Key considerations for layout include floor space allocation, traffic flow, and product placement. Visual merchandising techniques like lighting, displays, and signage are also crucial for attracting customers and promoting sales. Effective distribution channels move products from manufacturers to customers through intermediaries. Selecting and motivating channel members, while controlling conflicts between parties, are important management tasks.
Retail marketing
This document provides an overview of retail management. It discusses the meaning and need for retail management. Some key points include:
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- Effective retail management saves customers time, avoids chaos in stores, and helps control shoplifting.
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Principles of Management 2
Staffing, training, directing, controlling, motivation, and coordination are key functions of management discussed in the document. It also discusses sources of recruitment, the selection process, types of training, leadership styles, and the need for coordination between organizational activities. Emerging issues covered include total quality management, technology management, knowledge management, leadership qualities, organizational change management, and the importance of corporate social responsibility.
Principles of Management
Here are the key differences between policies and procedures:
- Policies outline general guidelines and philosophies, while procedures provide specific step-by-step instructions.
- Policies explain the "why" behind actions, while procedures explain the "how".
- Policies allow for some flexibility, while procedures aim to standardize processes.
- Policies communicate values and culture, while procedures ensure tasks are completed consistently.
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So in summary, policies provide the overarching framework while procedures operationalize policies into concrete workflows. Both are important for effective planning and management.
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This document discusses concepts related to customer relationship management (CRM) and its implementation. It covers CRM marketing initiatives, sales force automation, campaign management, call centers, practices of CRM in different sectors like consumer markets and services. It also discusses potential issues in CRM implementation like customer dissatisfaction, lack of resources or culture change, and recommends information technology tools to enable CRM like Hubspot, Zoho CRM, and defining a CRM roadmap.
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Basic Quality Management
This document provides an overview of basic quality management concepts and tools. It discusses key topics such as the concept of quality, quality dimensions, product and service quality, inspection, statistical quality control, quality assurance, total quality management, and the contributions of quality pioneers like Deming, Juran, Crosby, and Taguchi. Common quality management tools are also defined, including check sheets, histograms, scatter diagrams, Pareto charts, control charts, cause-and-effect diagrams, five whys, 5S's, kaizen, JIT, quality circles, Gantt charts, and balanced scorecards.
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Retail Management
This document provides an overview of retail management. It discusses various retail formats including traditional small stores, consumer cooperatives, and modern large format stores. It also covers the emergence of shopping malls in India. Franchising is explained as a method of business expansion where a franchisor allows others to use their brand name and systems. Key advantages like ready business models and disadvantages like high startup costs of franchising are mentioned. The document also briefly discusses legal issues and management aspects of retail operations and malls in India.
Principles of Management
The document provides an overview of principles of management, outlining key concepts such as the meaning, definition, and scope of management; evolution of management thought including classical, behavioral, and contemporary theories; functions of management including planning, organizing, staffing, directing, and controlling; and principles of management including division of work, authority, discipline, and unity of command. It also discusses the planning process, types of plans such as standing and single-use plans, and the decision making process.
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This document provides an overview of customer relationship management (CRM). It begins with definitions of CRM, including that it is an approach to managing a company's interactions with current and future customers by analyzing customer data to improve business relationships and customer retention. It describes the evolution of CRM due to changes in customer power in the 1980s. It then covers CRM concepts like the types of CRM, scope and benefits of CRM, and factors influencing customer value from the customer's perspective. Finally, it provides an example of how Amazon successfully implements CRM through collecting customer data, personalizing recommendations, offering customer support, and tailoring the customer experience.
Basic Quality Management
This document provides an overview of basic quality management concepts including total quality management (TQM). It discusses key aspects of TQM such as the customer and supplier focus, benefits which include lower costs and satisfied customers, and costs such as prevention and inspection costs. Historical contributors to TQM are also summarized, including Deming's emphasis on statistical process control and prevention of errors, Juran's quality trilogy approach, and Crosby's zero defects philosophy.
Unit 3a
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Chapter 3
This document provides an overview of various banking operations including the roles of collecting and paying bankers, types of lending facilities, and non-performing assets. It discusses the duties of collecting bankers to carefully collect checks and notify customers of dishonored checks. Paying bankers must take precautions when honoring checks and can refuse payment for specific reasons. Banks offer various lending facilities like loans, cash credits, overdrafts and letters of credit. Non-performing assets are loans where borrowers do not repay principal or interest for a certain period.
Chapter 2
This document provides an overview of negotiable instruments under Indian law. It defines negotiable instruments as credit instruments that can be transferred like cash. The key types of negotiable instruments are promissory notes, bills of exchange, and cheques. It outlines the essential features, parties involved, and differences between these instruments. Additionally, it covers related topics like crossing of cheques, endorsements, and classifications of negotiable instruments under Indian law.
Chapter 1
This document provides an overview of banking law and operations. It defines key terms like bank, banker, and banking. It describes the characteristics and functions of banks, including their primary functions of accepting deposits and granting credit, as well as subsidiary functions like buying/selling securities. The document defines customer and explores the general and special relationships between bankers and customers. It examines obligations like honoring checks, maintaining secrecy, and following customer directions. The document concludes by outlining some rights and duties of bankers, such as the right of lien and the right to charge interest.
Chapter 4
This document discusses various types of customers and account holders that banks deal with. It describes ordinary customers as well as special customers like minors, partnership firms, joint Hindu families, joint stock companies, and more. For each type of special customer, it provides details on legal considerations for opening and operating accounts, required documents, authorized signatories, and other precautions banks must take. The document aims to outline procedures and legal compliance for properly handling different customer accounts.
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This document outlines various corporate level strategies including growth, stability, and retrenchment strategies. It discusses concentration, diversification, pause/proceed with caution, and turnaround strategies. The document also covers business level strategies like cost leadership, differentiation, and focus strategies. Finally, it discusses building and restructuring the corporation through various routes like start-ups, acquisitions, mergers, and divestments.
Sm module (3) Strategic Management
This document discusses different levels and types of corporate strategies. It describes three levels that strategy can be formulated at: corporate, business unit, and functional. For corporate strategy, the document outlines growth, stability, and retrenchment strategies. Growth strategies include concentration strategies like horizontal and vertical growth as well as diversification strategies. Stability strategies involve pausing growth or maintaining the status quo. Retrenchment strategies are for weak competitive positions and include turnaround, becoming a captive company, selling out, or bankruptcy/liquidation. Combination strategies that blend these approaches are also discussed.
Module 3 Marketing for Customer Value
This presentation by Ms. Himani covers designing customer value through products and services. It discusses the characteristics and classifications of products, differentiation of products and services, and pricing strategies. The presentation outlines the layout, characteristics of products, classifications based on nature and consumer intentions, characteristics of services, differentiation, factors influencing pricing, and methods of pricing. It provides an overview of key concepts for designing customer value through the use of products and services.
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本公司拥有海外各大学样板无数，能完美还原。
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问微bwp0011
【主营项目】
一.毕业证【微bwp0011】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【微bwp0011】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
→ 【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
原版制作(Manitoba毕业证书)曼尼托巴大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(Manitoba毕业证书)曼尼托巴大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Emerging Earth Observation methods for monitoring sustainable food production
Presented by Daniela Requena Suarez, Helmholtz GeoResearch Center Potsdam (GFZ) at "Side event 60th sessions of the UNFCCC Subsidiary Bodies - Sustainable Bites: Innovating Low Emission Food Systems One Country at a Time" on 13 June 2024
Download the Latest OSHA 10 Answers PDF : oyetrade.com
Latest OSHA 10 Test Question and Answers PDF for Construction and General Industry Exam.
Download the full set of 390 MCQ type question and answers - https://www.oyetrade.com/OSHA-10-Answers-2021.php
To Help OSHA 10 trainees to pass their pre-test and post-test we have prepared set of 390 question and answers called OSHA 10 Answers in downloadable PDF format. The OSHA 10 Answers question bank is prepared by our in-house highly experienced safety professionals and trainers. The OSHA 10 Answers document consists of 390 MCQ type question and answers updated for year 2024 exams.
一比一原版西澳大学毕业证学历证书如何办理
原版定制【微信:741003700】《西澳大学毕业证学位证成绩单》【微信:741003700】成绩单 、雅思、外壳、留信学历认证永久存档查询，采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份毕业证【Q微信741003700】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【Q微信741003700】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
(Q)SAR Assessment Framework: Guidance for Assessing (Q)SAR Models and Predict...
The webinar provided an overview of the new OECD (Q)SAR Assessment Framework for evaluating the scientific validity of (Q)SAR models, predictions, and results from multiple predictions. The QAF provides assessment elements for existing principles for evaluating models, as well as new principles for evaluating predictions and results. In addition to the principles, assessment elements, and guidance for evaluating each element, the QAF includes a checklist for reporting assessments.
This new Framework provides regulators with a consistent and transparent approach for reviewing the use of (Q)SAR predictions in a regulatory context and increases the confidence to accept alternative methods for evaluating chemical hazards. The OECD worked closely together with the Istituto Superiore di Sanità (Italy) and the European Chemicals Agency (ECHA), supported by a variety of international experts to develop a checklist of criteria and guidance for evaluating each criterion. The aim of the QAF is to help establish confidence in the use of (Q)SARs in evaluating chemical safety, and was designed to be applicable irrespective of the modelling technique used to build the model, the predicted endpoint, and the intended regulatory purpose.
The webinar provided an overview of the project and presented the main aspects of the framework for assessing models and results based on individual or multiple predictions.
Monitor indicators of genetic diversity from space using Earth Observation data
Genetic diversity within and among populations is essential for species persistence. While targets and indicators for genetic diversity are captured in the Kunming-Montreal Global Biodiversity Framework, assessing genetic diversity across many species at national and regional scales remains challenging. Parties to the Convention on Biological Diversity (CBD) need accessible tools for reliable and efficient monitoring at relevant scales. Here, we describe how Earth Observation satellites (EO) make essential contributions to enable, accelerate, and improve genetic diversity monitoring and preservation. Specifically, we introduce a workflow integrating EO into existing genetic diversity monitoring strategies and present a set of examples where EO data is or can be integrated to improve assessment, monitoring, and conservation. We describe how available EO data can be integrated in innovative ways to support calculation of the genetic diversity indicators of the GBF monitoring framework and to inform management and monitoring decisions, especially in areas with limited research infrastructure or access. We also describe novel, integrative approaches to improve the indicators that can be implemented with the coming generation of EO data, and new capabilities that will provide unprecedented detail to characterize the changes to Earth’s surface and their implications for biodiversity, on a global scale.
Stay Ahead of the Curve with PFAS Testing
There is a tremendous amount of news being disseminated every day online about dangerous forever chemicals called PFAS. In this interview with a global PFAS testing expert, Geraint Williams of ALS, he and York Analytical President Michael Beckerich discuss the hot-button issues for the environmental engineering and consulting industry -- the wider range of PFAS contamination sites, new PFAS that are unregulated, and the compliance challenges ahead.
Widespread PFAS contamination requires stringent sampling and laboratory analyses by certified laboratories only -- whether it is for PFAS in soil, groundwater, wastewater or drinking water.
Contact us at York Analytical Laboratories for expert environmental testing with fast turnaround times and client service. We have 4 state-certified laboratories in Connecticut, New York and New Jersey, and 4 client service centers.
P: 800-306-YORK
E: clientservices@YorkLab.com
W: YorkLab.com
一比一原版美国贝翰文大学毕业证（BU学位证）如何办理
原件一模一样【微信：WP101A】【美国贝翰文大学毕业证（BU学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理美国贝翰文大学毕业证（BU学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理美国贝翰文大学毕业证（BU学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理美国贝翰文大学毕业证（BU学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理美国贝翰文大学毕业证（BU学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
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Marketing Environment
- 1. Prepared & presented by: Ms. Himani R Chapter 2 Marketing Environmment
- 2. Definition & Meaning ‘A company’s marketing environment consists of the actors and forces external to the marketing management function of the firm that impinge on the marketing management’s ability to develop and maintain successful transactions with its target customers’. The company’s marketing environment consists of micro environment and macro environment. The micro environment consists of the actors in the company’s immediate environment that affects its ability to serve the markets: the company, suppliers, market intermediaries, customers, competitors and publics. The macro environment consists of the larger societal forces that affect all of the actors in the company’s micro environment the demographic, 2 Prepared by: Ms. Himani R.
- 3. DEMOGRAPHIC ENVIRONMENT Demography is the study of human population in terms of size, density, location, age, gender, occupation etc. The demographic environment is of major interest to marketers because it involves people and the people make up markets. 3 Prepared by: Ms. Himani R.
- 4. ECONOMIC ENVIRONMENT Markets require purchasing power as well as people. Total purchasing power is functions of current income, prices, savings and credit availability. Marketers should be aware of four main trends in the economic environment. (i) Decrease in Real Income Growth (ii)Continued Inflationary Pressure (iii) Low Savings and High Debt (iv) Changing Consumer Expenditure 4 Prepared by: Ms. Himani R.
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