This presentation expresses our view on the long term effects of the recession on consumer attitudes and behaviors, and introduces our concept of the M-Powered Era - the next generation of consumers.
In this period of increasing commoditization, organizations are under enormous pressure to do more with less. As customer expectations continue to raise and budgets are squeezed, the quality of the customer experience has emerged as one of the most important factors in a shopper\'s purchasing decision. This session will explore powerful tactics and tools to strengthen your brand proposition in a way that is relevant and meaningful to your shoppers.
To survive and thrive in today’s economy, it takes a lot more than just clinging to yesterday’s strategies and hoping for the best. It’s quite simple really, the future will belong to those brands that can rethink and re-imagine their core strategies. But those that fail to embrace change and take intelligent risks, will likely become another sad statistic.
In "Innovate or Die: 10 Ways To Build Your Brand...A Casket", the North team pays tribute to some recent unexpected traumas, epic disasters, and shocking casualties of the new economy.
But before you go reaching for the box of tissue, this presentation isn’t meant to be a downer. It’s to inspire new innovative ways for looking at your business.
Enjoy.
Success at retail is about creating great experiences. Just like dating.
Sources:
1. 2011 Rightnow Customer Experience Impact Report
2. Harbor Industries: Industry Trends and Insights
3. Kissmetrics - The Price of Bad Customer Service
4. Forrester / The Business Impact of Customer Experience, 2012
5. Dr4ward / What is Social Currency and How Does it Effect Social Commerce? Infographic
The Peaks of Shopping - Creating a rollercoaster of emotionsFITCH
Is your customer journey flat? FITCH partnered with global payments leader Worldpay to unpick the complexities of modern retail. We surveyed 2500 UK consumers and looked at how retailers can use "peak-end rule" to generate greater experiences in-store
How leading brands are creating fanatical followings and ludicrous loyalty by doing things differently. This presentation will teach you:
- The single biggest marketing mistake CMO's and marketing directors are making.
- The four critical things every brand needs to figure out, ASAP!
- Why creating a cult following has nothing to do with buying ads.
51 Types of Marketing Strategies in Use TodayPeter vinosh
An organization's strategy combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the product mix in order to achieve the maximum profit and sustain the business. The marketing strategy is the foundation of a marketing plan.
A New Perspective on Millennials: Segmenting a Generation for Actionable Insi...Interbrand Design Forum
A New Perspective on Millennials: Segmenting a Generation for Actionable Insights
explores the discrete segments that exist within the Millennial generation.
The study was created in order to better inform retailers and consumer
goods companies on differences that exist in attitudes, behaviors and
preferences within this generation. The report is sponsored by Oracle.
In this period of increasing commoditization, organizations are under enormous pressure to do more with less. As customer expectations continue to raise and budgets are squeezed, the quality of the customer experience has emerged as one of the most important factors in a shopper\'s purchasing decision. This session will explore powerful tactics and tools to strengthen your brand proposition in a way that is relevant and meaningful to your shoppers.
To survive and thrive in today’s economy, it takes a lot more than just clinging to yesterday’s strategies and hoping for the best. It’s quite simple really, the future will belong to those brands that can rethink and re-imagine their core strategies. But those that fail to embrace change and take intelligent risks, will likely become another sad statistic.
In "Innovate or Die: 10 Ways To Build Your Brand...A Casket", the North team pays tribute to some recent unexpected traumas, epic disasters, and shocking casualties of the new economy.
But before you go reaching for the box of tissue, this presentation isn’t meant to be a downer. It’s to inspire new innovative ways for looking at your business.
Enjoy.
Success at retail is about creating great experiences. Just like dating.
Sources:
1. 2011 Rightnow Customer Experience Impact Report
2. Harbor Industries: Industry Trends and Insights
3. Kissmetrics - The Price of Bad Customer Service
4. Forrester / The Business Impact of Customer Experience, 2012
5. Dr4ward / What is Social Currency and How Does it Effect Social Commerce? Infographic
The Peaks of Shopping - Creating a rollercoaster of emotionsFITCH
Is your customer journey flat? FITCH partnered with global payments leader Worldpay to unpick the complexities of modern retail. We surveyed 2500 UK consumers and looked at how retailers can use "peak-end rule" to generate greater experiences in-store
How leading brands are creating fanatical followings and ludicrous loyalty by doing things differently. This presentation will teach you:
- The single biggest marketing mistake CMO's and marketing directors are making.
- The four critical things every brand needs to figure out, ASAP!
- Why creating a cult following has nothing to do with buying ads.
51 Types of Marketing Strategies in Use TodayPeter vinosh
An organization's strategy combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the product mix in order to achieve the maximum profit and sustain the business. The marketing strategy is the foundation of a marketing plan.
A New Perspective on Millennials: Segmenting a Generation for Actionable Insi...Interbrand Design Forum
A New Perspective on Millennials: Segmenting a Generation for Actionable Insights
explores the discrete segments that exist within the Millennial generation.
The study was created in order to better inform retailers and consumer
goods companies on differences that exist in attitudes, behaviors and
preferences within this generation. The report is sponsored by Oracle.
Brand Box 3 - Know Your Consumers - The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 3 - Know your consumers 2. Actions from insights 3. Know your consumers 4. Apple - Think different 5. Insights 6. Insight vs. Information 7. Insight gleaned 8. Why are insights important 9. The Pareto principle 10. Finding the outstanding results 11. The Standford prison system experiment 12. The Standford prison system experiment cont... 13. RTA "Pinky" Campaign 14. RTA "Pinky" Campaign cont... 15. Consumer Segmentation: Useful tools 16. Maslow's heirarchy of needs 17. 7 Levels of organisational consciousness 18. Cone of learning 19. Why target a consumer segment 20. Targeting and spillage 21. Key benefits of market segmentation 22. Market segmentation 23. Loyalty segmentation 24. Loyalty and relationship index 25. Generations through the ages 26. Baby boomers 27. Generation X 28. Generation Y 29. Generation Net 30. Generation C 31. Consumer 2.0 32. Customisation 33. The long tail 34. Segmentation methods 35. Who are we creating value for? 36. Segmentation: How is it done? 37. Segment examples 38. Adoption of innovation model 39. Common segmentation methodologies & models 40. Mosaic segmentation 41. geoTribes 42. Nielsen: Panorama 43. Roy Morgan segments: ASTEROID 44. Customer conversion 45. Marketing funnel 46. Purchase path 47. Conversion strategy 48. Case study: Joe Girard 49. Joe Girard cont... 50. Research: Angles and Issues 51. Bill Bernbach 52. Henry Ford 53. trendwatching.com 54. Roles of research 55. Research and ethnography 56. Different segmentation for different purposes 57. Decision making 58. Research strategies 59. Research can confuse you! 60. Case study: Coca-Cola 61. The tipping point 62. The tipping point cont... 63. The tipping point cont... 64. Pricing 65. Pricing strategies 66. Progression of commoditisation 67. Elements of pricing 68. Pricing elements 69. Pricing elements cont... 70. The strategy and tactics of pricing 71. Reference price 72. Reference price cont.. 73. Adapting to a changing environment 74. Price metrics 75. Marketing success through differentiation 76. Pricing mechanisms 77. Insight and segmentation tools 78. The "Big Questions" for stimulation 79. 24 Secondary questions 80. The top 4 81. Interrogate your consumer 82. Customer profile page 83. Benefits vs. problems 84. Benefits vs. problems cont... 85. Picture profiles 86. Pen portraits of target markets 87. Mind snapshot 88. Insight windows 89. Insight links 90. Customer journey audit 91. Experience engineering 92. Value your existing customers
A very basic introduction to peak-end design of user experiences, showing how to allocate people, processes and technology strategically to form memorable experiences. Based on the psychological work of Daniel Kahneman.
Brand Box 5 - How To Say It - The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 5 - How to say it 2. Actions from Insights 3. How to say it 4. Ogilvy on Advertising 5. Reason and Emotion 6. Cialdini's tools of influence 7. Advertising 8. Uses of advertising 9. Advertising: Broad definitions 10. The advertising cycle 11. The advertising cycle cont... 12. Neuromarketing 13. The typical major league baseball pitch 14. Decision making 15. Major league baseball pitch cont... 16. The new model for decision making 17. Why do we need somatic markers 18. When is one faculty used over the other 19. How does this sell things 20. Classic media theory 21. Neuromedia theory 22. Example: Share of mind case study 23. A couple of examples 24. A couple of examples cont... 25. Direct response 26. Styles of direct response marketing 27. Direct Response 28. Direct Response Implementation 29. The BOSCH Formula 30. The 5 step (POWER) copywriting process 31. Single Mindedness 32. Defining great communication 33. Essence of Communication 34. Ideas vs. Information 35. What makes a great idea 36. Example: Papa John's pizza 37. Example: Copenhagen Zoo 38. Example: Belgium Cancer foundation 39. Example: Australian Red Cross 40. Example: BBC World 41. Example: Seeing eye dogs Australia 42. Example: Global Coalition for Peace 43. Example: Panasonic 44. Example: Summerville 45. Example: Karate Bushido 46. Example: Heinz 47. Example: Jobs in town 48. Example: Colgate 49: Example: Yoga center 50. Keeping it simple 51. Assessing Ads 52. Assessing communication 53. AIDA(S) 54. Tools for driving great advertising 55. The 3 part brief 56. The 9 questions 57. Testimonials 58. Power of testimonials 59.
Luxe is in flux. That is the twitterverse headline for a new survey among more than 600 luxury executives about the state of the luxury industry. What’s keeping these executives up at night are many and diverse, but it all boils down to this:
The disruptive effect of changes in the luxury consumer market that requires reinvention of the traditional way of doing things to get the industry, and luxury brands, back in growth mode.
We face a luxury industry in crisis. The first thing to do in any crisis is a critical assessment of the situation. Fortunately, Luxury Daily and Unity Marketing have collaborated to do that for the luxury industry, in the new State of Luxury 2017: The Insider View report. It contains both detailed quantitative data – descriptive statistics – and qualitative insights – the prescriptive assessment. In it luxury brands will find a guide to navigate the new luxury market evolving before our eyes.
How to make your customers fall in love with you.Liquid Agency
Success at retail is about creating great experiences. Just like dating.
Technology, mobility and access, among other things, have dramatically changed the retail landscape. The future of retail is bigger than flashy technology and the hyper-connected Internet of Things. In this new world, the consumer is in charge. Retailers and brands must build meaningful relationships if they want to see continued sales growth. And the way to do this is by getting to know your customers well, cater to their needs, create moments of delight, stay connected, be nice to their friends and invite them to share their thoughts and experiences. In other words, retail is a lot like dating.
Omnichannel Shopper Marketing: the next levelBBDO Belgium
Today’s shoppers are in a state of flux. They use a variation of channels to learn about products and services, to connect with brands and retailers and to compare and purchase. That is why successful retailers take a holistic omnichannel approach to Shopper Marketing: they offer their consumers a series of seamlessly integrated touchpoints, both offline and online. It’s up to the consumer how, where and when to use them. But whatever the channel or moment in their path to purchase, these consumers experience a more integrated message.
When will you seize the Omnichannel Marketing opportunity?
The Best Retail Brands report ranks the top 50 U.S. retail brands by brand value, as well as the top retail brands from around the world. The U.S. brands are valued for the fifth time in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.
This report helps illuminate the radical
changes reshaping retail as shoppers,
chastened by the recession and empowered with technology, think differently about what
and how they purchase. Here are just three
of many critical considerations:
First, brand is a prerequisite of retail
success. How retailers build their brands
impacts all aspects of their business.
The May issue of Shopper Marketing Magazine - The Who's Who in Shopper Marketing & E-Commerce edition. Also an 18 company guide to elite digital solution providers
Successful brands and retailers create engaging consumer experiences which result in long term relationships and an improved bottom line. This presentation offers tips on how to build enduring relationships at retail.
The old brand model, which advocated the creation of an external brand image to influence consumers, is a thing of the past. We think it’s time to do things differently. So, we wrote this whitepaper drawing upon the anthropological concept of culture to introduce a new model for brands. We argue that its time for true values to replace the external brand image. In other words, looking good is no longer enough. To compete in today’s fast paced landscape, brands must be better from the inside out. We call this new model Brand Culture—and we think it has the potential to transform companies into truly amazing brands.
Brand Box 3 - Know Your Consumers - The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 3 - Know your consumers 2. Actions from insights 3. Know your consumers 4. Apple - Think different 5. Insights 6. Insight vs. Information 7. Insight gleaned 8. Why are insights important 9. The Pareto principle 10. Finding the outstanding results 11. The Standford prison system experiment 12. The Standford prison system experiment cont... 13. RTA "Pinky" Campaign 14. RTA "Pinky" Campaign cont... 15. Consumer Segmentation: Useful tools 16. Maslow's heirarchy of needs 17. 7 Levels of organisational consciousness 18. Cone of learning 19. Why target a consumer segment 20. Targeting and spillage 21. Key benefits of market segmentation 22. Market segmentation 23. Loyalty segmentation 24. Loyalty and relationship index 25. Generations through the ages 26. Baby boomers 27. Generation X 28. Generation Y 29. Generation Net 30. Generation C 31. Consumer 2.0 32. Customisation 33. The long tail 34. Segmentation methods 35. Who are we creating value for? 36. Segmentation: How is it done? 37. Segment examples 38. Adoption of innovation model 39. Common segmentation methodologies & models 40. Mosaic segmentation 41. geoTribes 42. Nielsen: Panorama 43. Roy Morgan segments: ASTEROID 44. Customer conversion 45. Marketing funnel 46. Purchase path 47. Conversion strategy 48. Case study: Joe Girard 49. Joe Girard cont... 50. Research: Angles and Issues 51. Bill Bernbach 52. Henry Ford 53. trendwatching.com 54. Roles of research 55. Research and ethnography 56. Different segmentation for different purposes 57. Decision making 58. Research strategies 59. Research can confuse you! 60. Case study: Coca-Cola 61. The tipping point 62. The tipping point cont... 63. The tipping point cont... 64. Pricing 65. Pricing strategies 66. Progression of commoditisation 67. Elements of pricing 68. Pricing elements 69. Pricing elements cont... 70. The strategy and tactics of pricing 71. Reference price 72. Reference price cont.. 73. Adapting to a changing environment 74. Price metrics 75. Marketing success through differentiation 76. Pricing mechanisms 77. Insight and segmentation tools 78. The "Big Questions" for stimulation 79. 24 Secondary questions 80. The top 4 81. Interrogate your consumer 82. Customer profile page 83. Benefits vs. problems 84. Benefits vs. problems cont... 85. Picture profiles 86. Pen portraits of target markets 87. Mind snapshot 88. Insight windows 89. Insight links 90. Customer journey audit 91. Experience engineering 92. Value your existing customers
A very basic introduction to peak-end design of user experiences, showing how to allocate people, processes and technology strategically to form memorable experiences. Based on the psychological work of Daniel Kahneman.
Brand Box 5 - How To Say It - The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 5 - How to say it 2. Actions from Insights 3. How to say it 4. Ogilvy on Advertising 5. Reason and Emotion 6. Cialdini's tools of influence 7. Advertising 8. Uses of advertising 9. Advertising: Broad definitions 10. The advertising cycle 11. The advertising cycle cont... 12. Neuromarketing 13. The typical major league baseball pitch 14. Decision making 15. Major league baseball pitch cont... 16. The new model for decision making 17. Why do we need somatic markers 18. When is one faculty used over the other 19. How does this sell things 20. Classic media theory 21. Neuromedia theory 22. Example: Share of mind case study 23. A couple of examples 24. A couple of examples cont... 25. Direct response 26. Styles of direct response marketing 27. Direct Response 28. Direct Response Implementation 29. The BOSCH Formula 30. The 5 step (POWER) copywriting process 31. Single Mindedness 32. Defining great communication 33. Essence of Communication 34. Ideas vs. Information 35. What makes a great idea 36. Example: Papa John's pizza 37. Example: Copenhagen Zoo 38. Example: Belgium Cancer foundation 39. Example: Australian Red Cross 40. Example: BBC World 41. Example: Seeing eye dogs Australia 42. Example: Global Coalition for Peace 43. Example: Panasonic 44. Example: Summerville 45. Example: Karate Bushido 46. Example: Heinz 47. Example: Jobs in town 48. Example: Colgate 49: Example: Yoga center 50. Keeping it simple 51. Assessing Ads 52. Assessing communication 53. AIDA(S) 54. Tools for driving great advertising 55. The 3 part brief 56. The 9 questions 57. Testimonials 58. Power of testimonials 59.
Luxe is in flux. That is the twitterverse headline for a new survey among more than 600 luxury executives about the state of the luxury industry. What’s keeping these executives up at night are many and diverse, but it all boils down to this:
The disruptive effect of changes in the luxury consumer market that requires reinvention of the traditional way of doing things to get the industry, and luxury brands, back in growth mode.
We face a luxury industry in crisis. The first thing to do in any crisis is a critical assessment of the situation. Fortunately, Luxury Daily and Unity Marketing have collaborated to do that for the luxury industry, in the new State of Luxury 2017: The Insider View report. It contains both detailed quantitative data – descriptive statistics – and qualitative insights – the prescriptive assessment. In it luxury brands will find a guide to navigate the new luxury market evolving before our eyes.
How to make your customers fall in love with you.Liquid Agency
Success at retail is about creating great experiences. Just like dating.
Technology, mobility and access, among other things, have dramatically changed the retail landscape. The future of retail is bigger than flashy technology and the hyper-connected Internet of Things. In this new world, the consumer is in charge. Retailers and brands must build meaningful relationships if they want to see continued sales growth. And the way to do this is by getting to know your customers well, cater to their needs, create moments of delight, stay connected, be nice to their friends and invite them to share their thoughts and experiences. In other words, retail is a lot like dating.
Omnichannel Shopper Marketing: the next levelBBDO Belgium
Today’s shoppers are in a state of flux. They use a variation of channels to learn about products and services, to connect with brands and retailers and to compare and purchase. That is why successful retailers take a holistic omnichannel approach to Shopper Marketing: they offer their consumers a series of seamlessly integrated touchpoints, both offline and online. It’s up to the consumer how, where and when to use them. But whatever the channel or moment in their path to purchase, these consumers experience a more integrated message.
When will you seize the Omnichannel Marketing opportunity?
The Best Retail Brands report ranks the top 50 U.S. retail brands by brand value, as well as the top retail brands from around the world. The U.S. brands are valued for the fifth time in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.
This report helps illuminate the radical
changes reshaping retail as shoppers,
chastened by the recession and empowered with technology, think differently about what
and how they purchase. Here are just three
of many critical considerations:
First, brand is a prerequisite of retail
success. How retailers build their brands
impacts all aspects of their business.
The May issue of Shopper Marketing Magazine - The Who's Who in Shopper Marketing & E-Commerce edition. Also an 18 company guide to elite digital solution providers
Successful brands and retailers create engaging consumer experiences which result in long term relationships and an improved bottom line. This presentation offers tips on how to build enduring relationships at retail.
The old brand model, which advocated the creation of an external brand image to influence consumers, is a thing of the past. We think it’s time to do things differently. So, we wrote this whitepaper drawing upon the anthropological concept of culture to introduce a new model for brands. We argue that its time for true values to replace the external brand image. In other words, looking good is no longer enough. To compete in today’s fast paced landscape, brands must be better from the inside out. We call this new model Brand Culture—and we think it has the potential to transform companies into truly amazing brands.
Content strategy and earned media have huge potential to help brands better serve their customers, but many struggle to change old habits and ways of working. This book shares many of the things that we in the Brilliant Noise team have learned in recent years about developing and scaling a branded content organisation.
Radius shopper marketing - the full storyJohn Storey
1. What is shopper marketing all about?
2. The retailer
3. Shopper Vs. Consumer
4.1. Shopper ergonomics
4.2. Shopper behaviour
5. Great shopper marketing
6. Shopper research
10 Actions To Help Ensure Your Business Succeeds | BBH StockholmAlexander Niléhn
A BBH briefing on how to ensure your business succeeds in the time of COVID-19: How brands stay relevant, stay useful and emerge strong.
Please steal and share.
A challenging presentation about brand issues, challenges, paradoxes, questions and trends - issues that underlie brand development, brand evolution, the relationship of brands with their diverse stakeholders, the impact of social media upon brands and how brand meaning is created and managed.
Creating meaning in the way we satisfy consumer needs and engage with them
Rodmell M Powered Era
1. Copyright watt international 2009 Success at Retail in the Post-Recession Economy August 25, 2009 Patrick Rodmell President + CEO Watt International [email_address] Antony Karabus CEO Karabus Management Inc. [email_address] Paco Underhill Author: “Why we Buy: the Science of Shopping” [email_address]
4. We work internationally with retailers and product companies to help maximize their brand potential. Consulting practices Creative Agencies “ (watt international is) a unique group of talent people, encouraged to think beyond their specialty”…
5.
6. Reality Check: The recession that began in December 2007 is close to an end, and will have lasted 21 or 22 months, making it the longest downturn since the Great Depression . Source: National Bureau of Economic Research and The New York Times
8. EMPLOYMENT: …and the trend vs. other recent recessions is concerning Source; Federal Catherine Rampell, The New York Times; April 3, 2009 Job loses in recent recessions, as share of employment
9. Source; Bloomberg; July 14, 2009 RETAIL SALES: US Retail Sales show a pretty gloomy picture 5% 0 (5%) (10%) 2007 2008 2009
10. RETAIL SALES: …and the Retail Sales Index presents an alarming trend Source: St.Louis Federal Reserve Bank
11. US Retail Vacancy levels paint a bleak picture for retailers, landlords, governments… Source: Marcus & Millcap Research Services 9% 8% 7% 6% 04 05 06 07 08 09 2009 Q1 = 9%
12.
13.
14. The customer is Mobile, Empowered, and fully in charge Copyright watt international 2009 The end of the “Abundance Era”; the beginning of
15.
16. Source: McGraw-Hill Research Revenue Growth % over first five years after the recession Companies that maintained sales and marketing efforts during the recession Companies that cut sales and marketing efforts during the recession 19% This doesn’t mean you should stop promoting your brand 275%
22. Merchandise ($/sq. foot) Experience (Customer satisfaction) vs. What can you do that will enhance the experience and build loyalty with your customers?
28. Authenticity Today’s consumer is skeptical about marketing messages, looking for products and experiences that have a closer connection with a true human element. Being “Authentic” is a core brand value that is key to capturing consumer mindshare.
29.
30. Developing product and packaging solutions with an understanding of how a consumer interacts with your product while they are “consuming” it “ Consumer-centric” defined:
31.
32.
33. 1. Who gets blamed when it doesn’t get cooked right?
37. Developing brand propositions, packaging, merchandising and store experiences with an understanding of what the customer is doing and thinking while they are “shopping” “ Shopper-centric” defined:
50. Insights Strategy Insights Insights Insights Strategy Strategy Strategy What we see today Marketing Store Design Merchandising Operations A place that sells stuff
51. Insights Strategy What should be Marketing Store Design Merchandising Operations Customer loyalty An integrated, well-oiled customer experience
52. Our Philosophy Tactics Brand Strategy Business Strategy Marketing Advertising , Website, Brochures, Catalogues, Flyers, In-store signage HR Recruitment/Retention Training Incentives & Rewards Business Planning Store Formats Store Operations Price Programs Strategic Partnerships Offering National brands Private label Services Brand Name, Identity Colors, Fonts Internal Communications Public Relations Sponsorships Events Launches Environment Architecture Décor Layout
53.
54.
55.
56. Virtual Post-it Notes Using GPS technology, retailers and brands can leave text messages for consumers at a specific location, at a specified point in time. Technology with Competitive Edge
57. QR Codes Take a picture of the code; get special promotions Technology with Competitive Edge
58.
59. Who’s calling the shots? The places we buy them The brands/products we buy
Comparing the Recession to Earlier Ones, April 3, 2009, Catherine Rampell, The New York Times
From New York Times on line edition August 10, 2009, Economic Indicators
The ICSC states that 5,770 national chains will close in 2008 . Women’s specialty retailers have been especially impacted by the ongoing economic recession. Retailers in the segment such as Claire’s, Bon Ton, Ann Taylor, Coldwater Creek, Chico’s, and Limited Brands have all reported varying quarterly and annual losses in sales Total housing starts this year are expected to be at their lowest level since 1945. Retail vacancy hit 9% nationwide in Q1 of 2009, and the National Association of Realtors predicts that the retail vacancy rate will rise to 15.8% in 2010 1. – 2. July 2009 S&P Current Environment Report for Apparel & Footwear 3. Marcus & Millichap, Investor’s Business Daily, Wed June 10, 2009
1.-2. Canadians Are Committed To Investing In Their Homes, CNW, December 15, 2008 3. Spending for Food Gas and other consumables during the recession, May 25, 2009, 8 Sages (Survival and Growth Enterprises) 4. TNS 5. Business Week, Retail Sales Post an Unexpected Decline, Phil Mintz, May 13, 2009/Retail Forward
1.-2. Canadians Are Committed To Investing In Their Homes, CNW, December 15, 2008 3. Spending for Food Gas and other consumables during the recession, May 25, 2009, 8 Sages (Survival and Growth Enterprises) 4. TNS 5. Business Week, Retail Sales Post an Unexpected Decline, Phil Mintz, May 13, 2009/Retail Forward
Title Page
Consumer centric solutions involve creating experiences that respond to the immediate and anticipated needs of the consumer In the retail environment In the product experience In the holistic presentation of your brand By looking at trends and opportunities in the marketplace today we can learn how the retail space, the product and the brand as a whole can adapt to inspire the consumer to continue their patronage and cement loyalty, or even to shop in new ways. Some of the trends that are making a big impact on consumer-centric solutions today are:
“ During Slow Times From 1980 to 1985, McGraw - Hill Research analyzed 600 companies and their marketing spending. After 1985, McGraw - Hill concluded that those firms which had maintained or increased their advertising during the recession in ’81-’82 boasted an average sales growth of 275% over the next five years. But those companies who cut their advertising saw paltry sales growth over the next five years of just 19%. When is the right time to market your business? All the time. One thing to note is that the analysis does not specify how the marketing and sales investment was allocated between new and established brands. Still, the point is that if companies can continue to invest during the economic downturn, they will likely emerge in a much stronger position
Consumer centric solutions involve creating experiences that respond to the immediate and anticipated needs of the consumer In the retail environment In the product experience In the holistic presentation of your brand By looking at trends and opportunities in the marketplace today we can learn how the retail space, the product and the brand as a whole can adapt to inspire the consumer to continue their patronage and cement loyalty, or even to shop in new ways. Some of the trends that are making a big impact on consumer-centric solutions today are:
The graph to the right indicates that communication-related technologies were the least vulnerable to reduced consumer expenditure in late 2008 among W European countries.
3. Spending for Food Gas and other consumables during the recession, May 25, 2009, 8 Sages (Survival and Growth Enterprises)
3. Spending for Food Gas and other consumables during the recession, May 25, 2009, 8 Sages (Survival and Growth Enterprises)
REI – the ultimate experience retail – note pickax as door handles
3. Spending for Food Gas and other consumables during the recession, May 25, 2009, 8 Sages (Survival and Growth Enterprises)
Lowering your prices is one thing, offering innovative ‘recession-proof’ products and services is another. Keywords: durability, advice and efficiency*. Clever examples: Parents know better than anyone how expensive it can be to buy a new pair of shoes every time a child goes through a growth spurt. InchWorm Shoes (www.inchwormshoes.com) provide a solution to that problem with their iFit technology, which allows the wearer to increase the size of his or her shoes by pushing a button and pulling on the toe. INCHworm shoes grow in half-size increments and have the capacity to stretch three sizes. Expect price transparency to become even more popular, especially as straightforward comparison makes way for tailored advice on how to save money: www.trendwatching.com
Newsstand book retail concept, where consumer can return the book (once read) for a 50% refund) – a great example of changing consumerism towards value and ecologically-based purchasing. Image taken in the Cincinnati Airport by Patrick Rodmell (03/09).
3. Spending for Food Gas and other consumables during the recession, May 25, 2009, 8 Sages (Survival and Growth Enterprises)
Customers of Marks & Spencer can buy a Microwave oven fitted with a scanner that reads the bar code of meals marked with the “Smart Oven” icon. The oven then cooks the meal at the settings stored in the code.
Macy’s flexible wayfinding.
Adjustable lighting in a fashion retail store in India.
Holisters video wall, showing a live feed from the beach in California. They also have a juke box that allows their youthful customers pick the music to play in the store.
Whole Foods Market, who entered the market with a focused, “retail-push” approach to their target market is continually re-adapting their offering beyond the core to suit the demands and needs of the customers and their lifestyles in a “consumer-pull” market. Staff at Whole Foods are hired to specialize in categories of the store with superior knowledge of products, saving consumers time As a solution to consumer economic pressures, Whole Foods “ value gurus ” are offering bargain tours of its stores.
White hens self-ordering sandwich kiosk is a great service and minimizes store labor.
Changroom designs in a sporting goods store
3. Spending for Food Gas and other consumables during the recession, May 25, 2009, 8 Sages (Survival and Growth Enterprises)
3. Spending for Food Gas and other consumables during the recession, May 25, 2009, 8 Sages (Survival and Growth Enterprises)
Network TV is just one of the training grounds for tomorrow’s consumer to use their mobile devices as a much more broad-based commercial tool. Many cell phones are now equipped to read bar codes, so the potential to scan codes and obtain product information will soon be mainstream. The possibilities are almost endless for ways in which businesses can connect with customers through mobile devices. Let me give you a few examples: Engineers in Britain have devised a way to attach virtual messages to locations in space, such as a street address, to be picked up by a user’s cellphone as they pass through the vicinity of the message. So imagine the commercial applications – retailers and brands can send promotions and incentives to targeted customers at specified locations – say, within the parking lot area of a store – offering them exclusive deals if they come and buy...within set time periods. In Japan, there are currently thirty million users of cellphones equipped with Quick Response – or QR – Codes Readers. The user simply takes a picture of a QR code from a billboard or print ad, then go directly to special promotions through their phone. Also in Japan, Amazon.com enables consumers to use their cell phone to read a barcode and instantly get directed to Amazon.com, where they are presented the option to purchase the exact same product , at a lower price.
3. Spending for Food Gas and other consumables during the recession, May 25, 2009, 8 Sages (Survival and Growth Enterprises)