SWOT Analysis

1. SWOT Analysis-SWOT Analysis-
An Effective BusinessAn Effective Business
Strategy MethodStrategy Method
Professor & Lawyer. Puttu Guru Prasad,Professor & Lawyer. Puttu Guru Prasad,
Senior Faculty for Management Science,
S&H Department, VVIT, Nambur,
M.Com., M.B.A., L.L.B., M.Phil.,
PGDFTM., AP.SET., ICFAITMF., (PhD) at JNTUK.,
Expert in Mercantile Law, Corporate Law,
Patent laws & HR Branding Consultant,
93 94 96 98 98, 9059 714 336, 9059 457 336,
767 40 60 336, 9 88 51 92 716,
pgpjntuk@gmail.com, puttuvvit@gmail.com,
guruprasad.puttu.viva@gmail.com,

2. IIntntrrodoductIon tuctIon too SSwwotot
aannaallySISySIS
SWOT analysis is a strategic planning method used
to evaluate the Strengths, Weaknesses, Opportunities,
and Threats involved in a business.
It involves specifying the objective of the business
and identifying the internal and external factors
that are favorable and unfavorable to achieve that
objective.
technique is credited to Albert Humphrey,

3. Used in a business contextbusiness context, it
helps you carve a sustainable niche
in market.
Used in a personal contextpersonal context,, it
helps you develop your career in a
way that takes best advantage of
your talents, abilities and
opportunities.

4. What makes SWOTSWOT particularly powerful is
that, with a little thought, it can help you
uncoveruncover opportunitiesopportunities that you are well
placed toto exploit.exploit.
And by understandingunderstanding thethe weaknessesweaknesses
of your business, you can manage and
eliminateeliminate threatsthreats that would otherwise
catch you unawares.unawares.

6. SWOTSWOT DefinedDefined
Strengths Weaknesse
s
Opportunities Threats
Positiv
e
Negative
Internal
External

9. MatchingMatching andand convertingconverting
Another way of utilizing SWOT isis matchingmatching and converting.and converting.
MatchingMatching is used to find competitive advantages by
matching the strengths to opportunities.
ConvertingConverting is to apply conversion strategies to
convert weaknesses or threats into strengths or
opportunities.
An example of conversion strategy is toto findfind newnew markets.markets.
If the threats or weaknesses cannot be converted a company
should try to minimizeminimize oror avoidavoid them.

10. Strengths:Strengths:
What advantages does your company have?
What do you do better than anyone else?
What unique or lowest-cost resources do you
have access to?
What do people in your market see as your
strengths?
What factors mean that you "get the sale"?

11. Weaknesses:Weaknesses:
What could you improve?
What should you avoid?
What are people in your market
likely to see as weaknesses?
What factors lose you sales?
Consider this from an internal and
external basis:

12. Opportunities:Opportunities:
Where are the good opportunities facing you?
What are the interesting trends you are aware of?
Useful opportunities can come from such things as:
Changes in technology and markets on both a
broad and narrow scale.
Changes in government policy related to your field.
Changes in social patterns, population profiles,
lifestyle changes.
Local events.

13. Threats:Threats:
What obstacles do you face?
What is your competition doing that you should be
worried about?
Are the required specifications for your job,
products or services changing?
Is changing technology threatening your position?
Do you have bad debt or cash-flow problems?
Could any of your weaknesses seriously threaten
your business?

14. AdvAntAgesAdvAntAges ofof sWotsWot AnAlysisAnAlysis
Consolidate strengths
Minimises Weaknesses
Helps to Grab Opportunities
Minimises Threats
Facilitates Planning
Facilitates Alternative
Choices
Helps to Innovate
Ensure Survival & Success

15. ExploringExploring CorporateCorporate StrategyStrategy
of Appleof Apple

16. nirmanirma chemicalschemicals ltd.ltd.
 Nirma was a basic detergent with no color,
designor sophistication on the pack the product
Was priced at around 35% of surf.
Market share grew from 0% in 1976 to about 60% in 1987 in
over a period of ten years
It has become the largest selling brand and the success of
nirma is due to affordable price, medium quality, distribution
reach and effective use of media.
The title 'NIRMA GIRL' going round and round on her
feet makes a strong impact for the brand

17. STRENGTHSTRENGTH :-:-
Strong brand equity.
Nirma is a rs.17 billion umbrella brand offering consumers a
brand portfolio of products at multiple price points in
detergents, soaps & personal care market.
Market leadership in detergents and fabric wash.
Second largest player in toilet soaps.
Has wide distribution network.
Its strategy of rural marketing is its unbeatable
strength.

18. WEAKNESSES:-WEAKNESSES:-
-high interest burden.
-less presence in premium segment.
-lacks global tie up
-and thus finds hard to tap export markets.
OPPURTUNITIES:-OPPURTUNITIES:-
-exports.
-acquisitions for strengthening its distribution tie-ups.
-entry into other categories like shampoos, toothpastes, and fabric whiteners.
THREATS:-THREATS:-
-MNCs are approaching Indian markets.
-emergence of small but strong regional players.
-brand name products have greater influence over it.
-nirma has been able to etch a niche for itself in the face of intense MNC
competition
NIRMA's achievement is surely something about which an
indian can be proud of brand that has lived up to its catch
line; BETTER PRODUCTS ,BETTER VALUE ,BETTER
LIVING...!