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Ethics in Sales
Yinka Daramola
Ethics are a system of moral principles and a branch of philosophy which defines
what is good for individuals and society.
Although gold dust is precious, when it
gets in your eyes, it obstructs your vision.
Hsi-Tang Chih Tsang
Sequence
How is unethical behavior typically manifested?
How does ethics apply to sales?
Some modern day gaffes
Ethics in Social Media Marketing
How do organizations foster sustainable ethical behavior?
Conclusion
How does ethics apply to sales?
Is the seller concerned with providing true value, or with self-enrichment?
How far is a seller willing to go to close a sale, or maintain market share?
Motive:
Motive:
How is unethical behavior typically manifested?
Misleading Advertising
Black-hat link building
Contacting people without consent
Insensitive controversy
Emotional exploitation
Some modern day gaffes
Coca Cola: “Evasion”
Peanut Corporation of America: “What Salmonella?”
Apple Inc: “Sneaky Coersion”
Cosmopolitan Magazine: “Word Play”
Takata: Defective Airbags
Volkswagen: “Dieselgate”
How do organizations foster sustainable ethical behavior?
• Mistakes and shortcomings cannot be entirely avoided. Be honest, forthcoming,
and transparent when they occur
• Put the customer first always, yet consider all stakeholders in decision-making
• Business leadership must prove that they directly oversee and monitor a
comprehensive ethics program
• Make ethics a continuous topic of discussion at all company gatherings
• Learn from the mistakes of others
• Lead by example
Anticipate the impact
Ethics in Social Media Marketing
Know your Audience
Stay away from Biases Never compromise on privacy
Be transparent
Speak Truth
Think before tweeting
“And as ye would that men should do
to you, do ye also to them likewise.”
Jesus- Luke 6:31
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Ethics in sales

  • 2. Ethics are a system of moral principles and a branch of philosophy which defines what is good for individuals and society.
  • 3. Although gold dust is precious, when it gets in your eyes, it obstructs your vision. Hsi-Tang Chih Tsang
  • 4. Sequence How is unethical behavior typically manifested? How does ethics apply to sales? Some modern day gaffes Ethics in Social Media Marketing How do organizations foster sustainable ethical behavior? Conclusion
  • 5. How does ethics apply to sales? Is the seller concerned with providing true value, or with self-enrichment? How far is a seller willing to go to close a sale, or maintain market share? Motive: Motive:
  • 6. How is unethical behavior typically manifested? Misleading Advertising Black-hat link building Contacting people without consent Insensitive controversy Emotional exploitation
  • 7. Some modern day gaffes Coca Cola: “Evasion” Peanut Corporation of America: “What Salmonella?” Apple Inc: “Sneaky Coersion” Cosmopolitan Magazine: “Word Play” Takata: Defective Airbags Volkswagen: “Dieselgate”
  • 8. How do organizations foster sustainable ethical behavior? • Mistakes and shortcomings cannot be entirely avoided. Be honest, forthcoming, and transparent when they occur • Put the customer first always, yet consider all stakeholders in decision-making • Business leadership must prove that they directly oversee and monitor a comprehensive ethics program • Make ethics a continuous topic of discussion at all company gatherings • Learn from the mistakes of others • Lead by example
  • 9. Anticipate the impact Ethics in Social Media Marketing Know your Audience Stay away from Biases Never compromise on privacy Be transparent Speak Truth Think before tweeting
  • 10. “And as ye would that men should do to you, do ye also to them likewise.” Jesus- Luke 6:31