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HR West 2009 Presentation: Tapping Into The Power Of Social Technolgoies

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Charlene Li
Charlene Li

Human resources are inherently about people, and social media is a great way for companies to show their "human" side. This presentation looks at how HR can tap social technologies to recruit, retain, and support employees.

BusinessTechnology
1 of 39
Tapping Into The Power Of Social Technologies Charlene Li Altimeter Group HR West 2009 April 28-29, 2009 South San Francisco, CA
Is this what social media is about? Source: Wordle.net
What kind of relationship do you want? Transactional Occasional Impersonal Short-term Passionate Constant Intimate Loyal Focus on relationships, not technologies
“ What’s the ROI?”
Process and goals lead to strategy
Learn with monitoring tools
Real time monitoring with tools like Radian6
Also learn from employees
Engagement Pyramid Base: Global active Internet users (uses the Internet every day/every other day Note: Percent of active Internet users that do this at least weekly Source: Universal McCann Social Media Tracker Wave 3, March 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding candidates Fish where the fish are
The traditional way to recruit – pushing to a site
Connect with prospects on Facebook
Video interviews on YouTube
Twitter updates from a company recruiter
Networking activities are aggregated together
HP and Microsoft use blogs to start a dialog
Use Twitter to share open positions
Follow the people you want to hire
Support yourself with HR communities
Create a group on LinkedIn
Staying connected with alumni
BlueShirtNation.com supports Best Buy’s front line employees
Internal Twitter enhances email and IM
Innovation comes from multiple places
Avenue A | Razorfish internal wiki encourages innovation and sharing ,[object Object],[object Object],[object Object]
How to get started
#1 Assess your company mindset
Social media mindsets Find the “moments of truth” for each mindset
#2 Start small Experiment Listen first
#3 Use the right metrics Your goals determine your metrics Use the same metrics as your marketing goals
Example “micro” metrics
Higher order metrics to consider How likely are you to recommend this to someone you know? Net Promoter Score Lifetime revenue Cost of acquisition Cost of retention Customer referral value (CRV) Lifetime Value
#4 Prepare for organizational change Social networks will disrupt traditional organization structures
Where are customers in your organization? Page
Photo: Kantor, http://www.flickr.com/photos/kantor
An essential tool to have
Contact Information: Charlene Li Altimeter Group 650/350-1171 [email_address] Twitter @charleneli Slides available at slideshare.net/charleneli

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