Social Networking and Community Building
•Download as PPT, PDF•
0 likes•463 views
This document discusses how businesses can build online communities to help grow their business. It explains that communities can provide inexpensive product research, customer support, and help turn customers into advocates. The document then provides tips on understanding potential customers, listening to conversations around relevant keywords, evaluating existing communities, and determining if a business needs to create its own community. Finally, it outlines different tools that can be used to create an online community, such as discussion forums, groups on social networks, message boards, and dedicated social networks.
Report
Share
Report
Share
![Social Networking and Community Building Kevin Palmer, Social Media Director Millennium Integrated Marketing [email_address] 877-873-7445 Become a Facebook Fan: Millennium Advertising Join Us on Twitter: Millennium_](https://image.slidesharecdn.com/bootcampsession1-091105074427-phpapp02/85/Social-Networking-and-Community-Building-1-320.jpg)
![Goal of the Session ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Getting Social With Small Business: Content, Community and World Domination
You know you can grow your business on social media - but you're unsure where to start.
I break down the process to mastering social that matters: finding a tribe, figuring out what to say, courting influencers, and more.
Vanguard Technology Webinar Social Networking
This is an informative webinar on social networking specifically geared for associations, though it applies to just about any type of organization.
Council on Foundations Presentation
This document outlines 8 principles for using social media effectively in the social sector:
1) Bridge social media activities to offline results
2) Listen to professional peers, grantees, and the community to understand their needs
3) Join online conversations to engage stakeholders and identify new influencers
4) Integrate the organization's website with social media platforms
5) Use multiple social media channels to allow self-organizing among stakeholders
6) Allocate staff time and develop expertise to properly implement a social media strategy
7) Assess the organizational culture to address issues like control, negativity, and personality
8) Experiment with social media activities and learn from successes and failures
ISANet Social Media Presentation
Chris Bonney's social media presentation for ISANet at Garden of the Gods resort in Colorado Springs.
Ama Webinar V5 Do You Need a Social Network
This document summarizes a presentation about building a presence on existing social networks versus building your own social network. It discusses when each approach makes sense, common pitfalls to avoid, and limitations to consider. It also describes a company called Sixent that provides tools for companies to create their own social networks and pilot them before fully committing.
Reputation & Recognition: Education and Recommendations for FlipTheMedia.com
This is the presentation used for a group project for COM 591: Reputation & Recognition (Fall ‘08) in the University of Washington’s MCDM program. Group members were Mark Shea, Jeremy Snook, Ivan Sydorenko, and Randa Williams.
Social Media for Non-profits
The document discusses how non-profits can use social media platforms like Facebook, blogs, Twitter, and YouTube to engage constituents and supporters. It provides an overview of why social media is important for non-profits, how some are currently using different platforms, and resources for developing a social media strategy including assessing audiences, objectives, platforms, and content.
Social Media's Influence on Project Management
The document discusses how social media influences business, online communities, and project management. It describes how online communities benefit companies by strengthening relationships between team members. Some challenges to social media implementation include managing unbillable time and protecting confidential information. Examples are given of how social collaboration tools like Yammer and blogs can be used in project management for tasks like daily status updates, questions, and post-mortems. Developing participation involves setting examples, assigning community managers, and maximizing knowledge exchange through groups, hashtags, and engaging colleagues.
Recommended
Getting Social With Small Business: Content, Community and World Domination
You know you can grow your business on social media - but you're unsure where to start.
I break down the process to mastering social that matters: finding a tribe, figuring out what to say, courting influencers, and more.
Vanguard Technology Webinar Social Networking
This is an informative webinar on social networking specifically geared for associations, though it applies to just about any type of organization.
Council on Foundations Presentation
This document outlines 8 principles for using social media effectively in the social sector:
1) Bridge social media activities to offline results
2) Listen to professional peers, grantees, and the community to understand their needs
3) Join online conversations to engage stakeholders and identify new influencers
4) Integrate the organization's website with social media platforms
5) Use multiple social media channels to allow self-organizing among stakeholders
6) Allocate staff time and develop expertise to properly implement a social media strategy
7) Assess the organizational culture to address issues like control, negativity, and personality
8) Experiment with social media activities and learn from successes and failures
ISANet Social Media Presentation
Chris Bonney's social media presentation for ISANet at Garden of the Gods resort in Colorado Springs.
Ama Webinar V5 Do You Need a Social Network
This document summarizes a presentation about building a presence on existing social networks versus building your own social network. It discusses when each approach makes sense, common pitfalls to avoid, and limitations to consider. It also describes a company called Sixent that provides tools for companies to create their own social networks and pilot them before fully committing.
Reputation & Recognition: Education and Recommendations for FlipTheMedia.com
This is the presentation used for a group project for COM 591: Reputation & Recognition (Fall ‘08) in the University of Washington’s MCDM program. Group members were Mark Shea, Jeremy Snook, Ivan Sydorenko, and Randa Williams.
Social Media for Non-profits
The document discusses how non-profits can use social media platforms like Facebook, blogs, Twitter, and YouTube to engage constituents and supporters. It provides an overview of why social media is important for non-profits, how some are currently using different platforms, and resources for developing a social media strategy including assessing audiences, objectives, platforms, and content.
Social Media's Influence on Project Management
The document discusses how social media influences business, online communities, and project management. It describes how online communities benefit companies by strengthening relationships between team members. Some challenges to social media implementation include managing unbillable time and protecting confidential information. Examples are given of how social collaboration tools like Yammer and blogs can be used in project management for tasks like daily status updates, questions, and post-mortems. Developing participation involves setting examples, assigning community managers, and maximizing knowledge exchange through groups, hashtags, and engaging colleagues.
Getting Started in Social Media
This document discusses social media strategy and planning. It outlines various social media platforms like Facebook, blogs, Twitter, and content sharing sites. It explains that social media can be used to get customer feedback, promote services, improve business reputation, and build relationships. The key is to understand business needs, target audiences, and goals for social media before developing a strategic plan for platforms, content, and engagement. Consulting services are also offered to help with planning, implementation, and training.
STC 2010 Strategies for the Social Web for Documentation
The social web can be perceived as intimidating, live-saving, risky, or a black hole of productivity loss. Learn how to take a strategic approach to integrating social media to accomplish your overall documentation goals.
Building and growing your online community
This document provides guidance on building and growing an online community. It discusses common building blocks for online communities and why businesses need them. It recommends researching target audiences, influencers, and relevant topics. Community managers should be friendly, articulate, and knowledgeable. The document outlines launching a community by setting goals, seeding initial content, and inviting target audiences. It stresses the importance of ongoing engagement, responding promptly to feedback, and adapting the community based on what resonates with members. The overall message is that online communities require an audience-centric approach focused on conversation and participation.
Rehab workshop presentation final
This document discusses various tools for communicating via the internet, including social media platforms like Facebook, Twitter, LinkedIn, and blogs. It explains how nonprofits can use these tools to raise awareness, build relationships, recruit volunteers, and increase website traffic. Facebook allows organizations to connect with broader audiences and share news, events and discussions. Twitter enables sharing updates, links, and opportunities. LinkedIn helps organizations connect with professionals through member profiles. Blogs allow sharing news, events, photos and guest writers. The document provides tips on getting started with social media and measuring return on investment through metrics like page views and new volunteers. It cautions that social media may not be right for all organizations.
Linked in group discussions - set up tips - tactics - pay offs
Here are some helpful guidelines to prepare and launch your small business group discussion(s) on LinkedIn. Included are some facts, tips, strategies and suggestions. A small business marketing strategy dictates if you can isolate a target market and draw them to your group you should.
When done correctly by sharing valuable information in a leadership role, you should be able to leverage this networking relationship to develop new customers and referrals. I suggest say you take advantage of this free opportunity to help market and expand your business.
Courtesy of Michael Yublosky, hands on small business Web marketing strategist, SEO, LinkedIn specialist and WordPress Web site and blog publishing.
Brand yourself, increase your visibility and be found!
Web Widgets Talk @ RefreshDC, Sep 2007
Web widgets are mini web applications that can be distributed across the web and used on blogs, social networks, and other sites to increase content distribution and personalize the user experience. Widgets allow users to share information and express themselves while also helping websites and services drive more traffic. The document discusses what widgets are, how they can be used, and considerations for designing, building, distributing, and tracking widgets.
Measuring The Impact Of Social Media
This presentation was given at the Open Government and Innovations conference in July 2009. The panel focused on measuring Social Media.
Tips in 20 - How To Build an Online Community Strategic Framework
Listen in for a quick "Tips in 20" webinar to learn how to build a strategic framework that will allow your online community to evolve and achieve ongoing success.
UJA Wiener Center Social Media 2-3-2010
1. The document discusses the basics and importance of social media for organizations, including how it allows two-way conversations rather than one-directional broadcasts.
2. It provides tips for participating in social media, including listening to conversations, engaging audiences through content and responses, and integrating social media with websites.
3. The key is focusing on people and objectives, and using various strategies and technologies to achieve goals while measuring success both quantitatively and qualitatively.
Social Media for Social Change
The document discusses how social media and online communities can accelerate social impact. It defines key Web 2.0 and social media concepts, provides statistics on social media usage, and outlines Ashoka's social media strategy and objectives which include participating in online conversations, sharing inspiring stories, building community, and assisting Fellows with social media. Success is measured through various metrics like attention, participation, authority and influence.
Building an Online Community
This document provides guidance on building and managing an online community. It discusses defining a strategy that aligns with organizational goals and audience needs. Key aspects include open communication, trust, and active engagement. The community should focus on its members through sincerity and equal treatment. Metrics should define success and tools should serve constituents. Resources are listed for ongoing learning.
Georgia Credit Union Affiliates Social Media
The document discusses strategies for capitalizing on social media and other communication channels to build relationships with members. It recommends developing blogs, using microblogs like Twitter, engaging on social networks like Facebook, and creating podcasts and videos. The goals are to complement traditional marketing, create interest, build trust and community, and position the credit union as a financial resource. Social media is presented as a way to have two-way conversations and engage members through different interactive channels.
STL Amnesty Blogging - Aug. 2012
The document discusses the goals of a human rights blog, including publishing posts three times a week to increase awareness, promote events, and encourage activism. It provides statistics on current visitor numbers and analyzes traffic. Suggestions for improving the blog include guest posting, additional pages, upgrading to a new version of WordPress for better social sharing and SEO plugins, and expanding use of social media. The document concludes by asking for any other comments or concerns.
Starting a Movement Using Social Media
"Starting a Movement Using Social Media" covers the strategy of using social media to engage your organization's members and volunteers online.
Building online community
This document provides best practices and strategies for nonprofits to build online community through social media. It recommends creating a social media committee to develop a plan that identifies super users, encourages engagement through questions, polls and guest posts, and evaluates progress over time. Regular posting and interaction helps cultivate supporters and donors while the team approach makes messaging more viral and sustainable.
Sparking Conversation
This document provides an overview of social media and strategies for using it. It defines social media, lists objectives like listening to customers and energizing advocates. It discusses tools like Twitter, blogs, and Facebook and how museums can use them to connect with new audiences, share content, and get feedback. Roadblocks to adoption like philosophical shifts in allowing users more participation are addressed. The document aims to help organizations create a social media strategy and get over fears of using these new technologies.
UJA Federation of NY Agencies Mini Boot Camp
The document provides an overview of social media strategy and best practices. It discusses the 5 stages of social media participation: listening, engaging, generating social content, generating buzz, and community building. For each stage, it provides examples and tips, such as using tools like Google Alerts to listen effectively, finding places to engage audiences, inviting user-generated content, and empowering communities to collaborate on shared goals. The overall message is that social media requires an adaptive, audience-focused approach to communication rather than one-way broadcasting.
Getting Started with Social Media
Getting Started with Social Media is a presentation that provides guidance on developing a social media strategy for organizations. It recommends determining organizational goals and target audiences before setting up social media accounts. A communications plan should include the message, audiences, and how social media will support the message. Social media is a tool that can help organizations receive feedback, review it, and revise strategies accordingly based on community needs. The presentation provides many resources for learning social media best practices.
Heartland Alliance Social Media Training
The document discusses social media strategies, tactics, and tools. It emphasizes that having a strategic plan is important for success with social media. Some key goals of social media strategies are to inform, educate, persuade, and appeal to emotions. It also stresses that the appropriate tools should be chosen to help achieve defined goals and measure success. Examples of common social media platforms and tools are provided, along with tips for effective use.
BJE NY Social Media 6-10
The document discusses the basics and strategies of social media. It outlines a 5 stage process for social media participation: listening, engaging, using social content, generating buzz, and community building. Key points include using tools like Google Alerts to listen to conversations, adding value when engaging audiences, inviting user generated content, using multiple channels to generate buzz, and empowering communities to collaborate. Metrics for measuring success are also addressed.
Building a Successful Online Community - Social Media FTW
Tips from a community manager on the tools and tactics that have worked in building online communities.
Online Community Best Practices
The document discusses best practices for online communities. It recommends starting with clear objectives, developing a flexible plan that puts members' needs first, getting internal teams prepared, hiring community managers and strategists, selecting technology based on needs not vendors, kickstarting with influencers, and maintaining engagement through events and cross-promotion. It also discusses using widgets, applications and platforms like OpenSocial to extend communities.
More Related Content
What's hot
Getting Started in Social Media
This document discusses social media strategy and planning. It outlines various social media platforms like Facebook, blogs, Twitter, and content sharing sites. It explains that social media can be used to get customer feedback, promote services, improve business reputation, and build relationships. The key is to understand business needs, target audiences, and goals for social media before developing a strategic plan for platforms, content, and engagement. Consulting services are also offered to help with planning, implementation, and training.
STC 2010 Strategies for the Social Web for Documentation
The social web can be perceived as intimidating, live-saving, risky, or a black hole of productivity loss. Learn how to take a strategic approach to integrating social media to accomplish your overall documentation goals.
Building and growing your online community
This document provides guidance on building and growing an online community. It discusses common building blocks for online communities and why businesses need them. It recommends researching target audiences, influencers, and relevant topics. Community managers should be friendly, articulate, and knowledgeable. The document outlines launching a community by setting goals, seeding initial content, and inviting target audiences. It stresses the importance of ongoing engagement, responding promptly to feedback, and adapting the community based on what resonates with members. The overall message is that online communities require an audience-centric approach focused on conversation and participation.
Rehab workshop presentation final
This document discusses various tools for communicating via the internet, including social media platforms like Facebook, Twitter, LinkedIn, and blogs. It explains how nonprofits can use these tools to raise awareness, build relationships, recruit volunteers, and increase website traffic. Facebook allows organizations to connect with broader audiences and share news, events and discussions. Twitter enables sharing updates, links, and opportunities. LinkedIn helps organizations connect with professionals through member profiles. Blogs allow sharing news, events, photos and guest writers. The document provides tips on getting started with social media and measuring return on investment through metrics like page views and new volunteers. It cautions that social media may not be right for all organizations.
Linked in group discussions - set up tips - tactics - pay offs
Here are some helpful guidelines to prepare and launch your small business group discussion(s) on LinkedIn. Included are some facts, tips, strategies and suggestions. A small business marketing strategy dictates if you can isolate a target market and draw them to your group you should.
When done correctly by sharing valuable information in a leadership role, you should be able to leverage this networking relationship to develop new customers and referrals. I suggest say you take advantage of this free opportunity to help market and expand your business.
Courtesy of Michael Yublosky, hands on small business Web marketing strategist, SEO, LinkedIn specialist and WordPress Web site and blog publishing.
Brand yourself, increase your visibility and be found!
Web Widgets Talk @ RefreshDC, Sep 2007
Web widgets are mini web applications that can be distributed across the web and used on blogs, social networks, and other sites to increase content distribution and personalize the user experience. Widgets allow users to share information and express themselves while also helping websites and services drive more traffic. The document discusses what widgets are, how they can be used, and considerations for designing, building, distributing, and tracking widgets.
Measuring The Impact Of Social Media
This presentation was given at the Open Government and Innovations conference in July 2009. The panel focused on measuring Social Media.
Tips in 20 - How To Build an Online Community Strategic Framework
Listen in for a quick "Tips in 20" webinar to learn how to build a strategic framework that will allow your online community to evolve and achieve ongoing success.
UJA Wiener Center Social Media 2-3-2010
1. The document discusses the basics and importance of social media for organizations, including how it allows two-way conversations rather than one-directional broadcasts.
2. It provides tips for participating in social media, including listening to conversations, engaging audiences through content and responses, and integrating social media with websites.
3. The key is focusing on people and objectives, and using various strategies and technologies to achieve goals while measuring success both quantitatively and qualitatively.
Social Media for Social Change
The document discusses how social media and online communities can accelerate social impact. It defines key Web 2.0 and social media concepts, provides statistics on social media usage, and outlines Ashoka's social media strategy and objectives which include participating in online conversations, sharing inspiring stories, building community, and assisting Fellows with social media. Success is measured through various metrics like attention, participation, authority and influence.
Building an Online Community
This document provides guidance on building and managing an online community. It discusses defining a strategy that aligns with organizational goals and audience needs. Key aspects include open communication, trust, and active engagement. The community should focus on its members through sincerity and equal treatment. Metrics should define success and tools should serve constituents. Resources are listed for ongoing learning.
Georgia Credit Union Affiliates Social Media
The document discusses strategies for capitalizing on social media and other communication channels to build relationships with members. It recommends developing blogs, using microblogs like Twitter, engaging on social networks like Facebook, and creating podcasts and videos. The goals are to complement traditional marketing, create interest, build trust and community, and position the credit union as a financial resource. Social media is presented as a way to have two-way conversations and engage members through different interactive channels.
STL Amnesty Blogging - Aug. 2012
The document discusses the goals of a human rights blog, including publishing posts three times a week to increase awareness, promote events, and encourage activism. It provides statistics on current visitor numbers and analyzes traffic. Suggestions for improving the blog include guest posting, additional pages, upgrading to a new version of WordPress for better social sharing and SEO plugins, and expanding use of social media. The document concludes by asking for any other comments or concerns.
Starting a Movement Using Social Media
"Starting a Movement Using Social Media" covers the strategy of using social media to engage your organization's members and volunteers online.
Building online community
This document provides best practices and strategies for nonprofits to build online community through social media. It recommends creating a social media committee to develop a plan that identifies super users, encourages engagement through questions, polls and guest posts, and evaluates progress over time. Regular posting and interaction helps cultivate supporters and donors while the team approach makes messaging more viral and sustainable.
Sparking Conversation
This document provides an overview of social media and strategies for using it. It defines social media, lists objectives like listening to customers and energizing advocates. It discusses tools like Twitter, blogs, and Facebook and how museums can use them to connect with new audiences, share content, and get feedback. Roadblocks to adoption like philosophical shifts in allowing users more participation are addressed. The document aims to help organizations create a social media strategy and get over fears of using these new technologies.
UJA Federation of NY Agencies Mini Boot Camp
The document provides an overview of social media strategy and best practices. It discusses the 5 stages of social media participation: listening, engaging, generating social content, generating buzz, and community building. For each stage, it provides examples and tips, such as using tools like Google Alerts to listen effectively, finding places to engage audiences, inviting user-generated content, and empowering communities to collaborate on shared goals. The overall message is that social media requires an adaptive, audience-focused approach to communication rather than one-way broadcasting.
Getting Started with Social Media
Getting Started with Social Media is a presentation that provides guidance on developing a social media strategy for organizations. It recommends determining organizational goals and target audiences before setting up social media accounts. A communications plan should include the message, audiences, and how social media will support the message. Social media is a tool that can help organizations receive feedback, review it, and revise strategies accordingly based on community needs. The presentation provides many resources for learning social media best practices.
Heartland Alliance Social Media Training
The document discusses social media strategies, tactics, and tools. It emphasizes that having a strategic plan is important for success with social media. Some key goals of social media strategies are to inform, educate, persuade, and appeal to emotions. It also stresses that the appropriate tools should be chosen to help achieve defined goals and measure success. Examples of common social media platforms and tools are provided, along with tips for effective use.
BJE NY Social Media 6-10
The document discusses the basics and strategies of social media. It outlines a 5 stage process for social media participation: listening, engaging, using social content, generating buzz, and community building. Key points include using tools like Google Alerts to listen to conversations, adding value when engaging audiences, inviting user generated content, using multiple channels to generate buzz, and empowering communities to collaborate. Metrics for measuring success are also addressed.
What's hot (20)
STC 2010 Strategies for the Social Web for Documentation
STC 2010 Strategies for the Social Web for Documentation
Linked in group discussions - set up tips - tactics - pay offs
Linked in group discussions - set up tips - tactics - pay offs
Tips in 20 - How To Build an Online Community Strategic Framework
Tips in 20 - How To Build an Online Community Strategic Framework
Similar to Social Networking and Community Building
Building a Successful Online Community - Social Media FTW
Tips from a community manager on the tools and tactics that have worked in building online communities.
Online Community Best Practices
The document discusses best practices for online communities. It recommends starting with clear objectives, developing a flexible plan that puts members' needs first, getting internal teams prepared, hiring community managers and strategists, selecting technology based on needs not vendors, kickstarting with influencers, and maintaining engagement through events and cross-promotion. It also discusses using widgets, applications and platforms like OpenSocial to extend communities.
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...Cambridge Community Television
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.Is Social Networking Right For Your Association? By Vanguard Technology
This is a presentation given to association executives explaining the power of Web 2.0 and what it can do for their organizations.
Social Media and Franchising
I gave this presentation to the Los Angeles Franchise Business Network and the SoCal Women\'s Franchise Network. Feel free to contact me with questions.
An Intro to Social Media
The business of marketing is rapidly changing, and social media is a big part of that change. In this workshop, we’ll talk social-media strategy and the logistics of getting started with Facebook, Twitter, and LinkedIn. Topics will include time management, finding content to share, and measuring the results of your efforts.
Social Media for Success
The document provides an introduction to social media and networking. It discusses various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Foursquare. It explains how to use each platform, tips for getting started, and how to develop a social media strategy and measure success. The key aspects covered are developing objectives and audiences, choosing appropriate channels, engaging in conversations to build relationships and awareness, and analyzing metrics and conversions.
Social media for biz dev
This document provides guidance on using social media effectively as a business development tool for CPAs. It discusses why social media is important due to the large volume of online conversations and its ability to shape opinions. It also explains how to build a smart social media strategy by identifying goals and audiences, integrating online and offline efforts, and regularly evaluating effectiveness. The document concludes by emphasizing the importance of having a social media policy to protect one's reputation online and sharing expertise while respecting privacy and others.
C20 Workshop
The document summarizes a workshop on getting started with community. It includes an agenda for the day-long workshop covering topics like types of communities, deciding whether to join or build a community, community management tools, metrics and ROI, community culture, and internal matters. The workshop was led by three presenters - Kellie Parker, Connie Bensen, and Dave Peck - and provided an overview of key considerations for starting and managing online communities.
Social Media & Freelancers Seminar
This is my presentation from last year. Since then Facebook added a few 100 million users and more news organizations changed their structure and strategy. Compare this to my other recent ones .
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Shashi Bellamkonda discusses using social media to grow a business. He outlines social media 101 including defining social media and how small businesses can use it. He then discusses leveraging social networks and online communities like Facebook and LinkedIn. Next, he covers getting started on Twitter and blogging basics. Throughout he provides tips on each topic and emphasizes listening, engaging audiences, and adding value through social media.
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Using Social Media to grow your business discusses how small businesses can leverage social media platforms like Facebook, Twitter, and LinkedIn to connect with customers, build their brand, and grow their business. It provides tips on using each platform, including creating an engaging profile, sharing valuable content, participating in discussions, and listening to customer feedback. The document also explains how to get started on Twitter and provides examples of effective ways businesses can use Twitter for marketing, customer service, and brand monitoring.
Joining The Conversation
This document discusses using social media to market businesses. It defines social media as permission-based marketing where consumers choose to learn about businesses. The goals of social media for businesses are to create connections, establish expertise, manage brands online, and grow faster than competitors. Some key tools mentioned are search engines, blogs, forums, social networks, and content publishing platforms. The document provides strategies for determining target audiences, creating content, and measuring success through analytics. It emphasizes using social media to form relationships and build trust in a business over time.
Social Media for B2B
B2B social media usage tends to focus on generating awareness, leads, and building relationships rather than direct sales due to longer sales cycles and decision making processes involving multiple people. Grasshopper.com sent chocolate covered grasshoppers with a promotional video link to thousands of influencers to increase awareness. Cree Lighting maintained social media profiles and participated in discussions to generate leads. Research shows B2B companies are more active than B2C companies on social networks, blogs, monitoring brand mentions, and engaging in discussions. Listening to conversations, creating helpful content, and establishing authority as an industry expert are effective social media strategies for B2B.
Why Isnt My Social Media Strategy Working?
The document discusses why social media strategies may not be working and provides tips to improve strategies. It notes that signs a strategy isn't working include lack of engagement, inconsistent dialogue across channels, and no news or feedback. The document recommends adjusting strategies by listening broadly, adapting content for each medium, separating communities, setting goals for each, and following an editorial schedule. It stresses the importance of social media as communication tools.
Horn Group Social Media Boot Camp 08.09
The document outlines an agenda for a social media boot camp. It discusses key metrics and trends in social media use, tools for businesses to engage via social media, best practices, potential mistakes and crises, and developing a strategic social media plan. The document emphasizes listening to customers, transparency, and focusing on relationships over technology.
AJLI - Implementing Social Networks
Howard Greenstein, president of the Harbrooke Group, gives a presentation on implementing social networks. He outlines several main points, including defining goals for social media use, recruiting and retaining members, enabling networks to share stories, and making personal connections. Greenstein discusses tools like Facebook, blogs, and forums and stresses the importance of listening, participating, creating content, and measuring results.
Social media tips and strategies
Social media should be used purposefully with clear goals and objectives. An organization needs to understand how their audiences use social media and tailor their approach accordingly. It is important to have a plan for content creation and community engagement across various social media platforms. Metrics and analytics tools should be used to evaluate the impact of social media efforts over time.
Social Networking for Business
Presentation on Using Social Media in Business given at the Virginia Association of State Colleges and University Purchasing Professionals (VASCUPP) SWAMfest October 11, 2009 Hotel Roanoke, Roanoke Virginia
Mzinga Secrets Social Media Success
The document outlines 7 key components for building a successful online community or social media presence: 1) developing a membership acquisition and retention plan, 2) having a clear strategy and defined business objectives, 3) ongoing community management, 4) effective member communication, 5) proper content and moderation, 6) using the right tools, and 7) a thoughtful rollout process. It provides examples of successes and lessons learned for each component from various organizations' community experiences.
Similar to Social Networking and Community Building (20)
Building a Successful Online Community - Social Media FTW
Building a Successful Online Community - Social Media FTW
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Is Social Networking Right For Your Association? By Vanguard Technology
Is Social Networking Right For Your Association? By Vanguard Technology
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Recently uploaded
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Essentials of Automations: The Art of Triggers and Actions in FME
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Building Production Ready Search Pipelines with Spark and Milvus
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Mind map of terminologies used in context of Generative AI
Mind map of common terms used in context of Generative AI.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
How to Get CNIC Information System with Paksim Ga.pptx
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Climate Impact of Software Testing at Nordic Testing Days
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Artificial Intelligence for XMLDevelopment
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Removing Uninteresting Bytes in Software Fuzzing
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Recently uploaded (20)
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
Mind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AI
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Social Networking and Community Building
- 1. Social Networking and Community Building Kevin Palmer, Social Media Director Millennium Integrated Marketing [email_address] 877-873-7445 Become a Facebook Fan: Millennium Advertising Join Us on Twitter: Millennium_
- 3. Benefits of a Community Inexpensive Product Research (Lego) Customer Support (Microsoft, Zappos) Thought Leadership (Hitachi) Sales Support (Amazon) Create Customers Into Advocates (Lego) Organize People Internally or Externally
- 14. Loosely Formed Discussions Benefits: Next to zero moderation needed Very small amount of technology and no cost except time Drawback: Need to have or build a large personal network Takes time to build awareness of discussion Example/Tips: “ Chats” on Twitter using hash tags. #prchat is a solid example
- 15. Within Your Own Blog Benefits: Fairly inexpensive option You host it, not impacted by policies of other companies Drawback: Need strong blogging software and developer The blog needs to be less about the company and more about the subject Examples/Tips: Open up to guest bloggers almost exclusively Highlight comments of others Profile system and allow people to share their content
- 16. Groups on Existing Sites Benefits: Free except for time Strong platform and technology is already available Drawbacks: All the content and information is controlled by a third party Less control over the look, features, feel, and administration Examples/Tips: Facebook, LinkedIn, Yahoo, Google Groups
- 17. Message Board Benefits: Most software is free Can tie into blog People are used to format Drawbacks: Not as feature rich as other technologies Requires some technology know how Examples/Tips: Buddy Press can tie into WordPress Install
- 18. Your own social network Benefits: Robust community with multiple features More engaging, gives people a reason to come back Drawbacks: Much more of a technical and time investment Can be slow to grow Examples/Tips: Ning.com offers a “free” solution, great example communities
- 19. Thank You Kevin Palmer, Social Media Director Millennium Integrated Marketing [email_address] 877-873-7445 Become a Facebook Fan: Millennium Advertising Join Us on Twitter: Millennium_