Social Networking as a Guerrilla Selling Weapon
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This document discusses the evolution of social media and its use as a marketing tool. It provides an overview of key concepts like the shift from Web 1.0 to 2.0, the 1-9-90 rule for social media engagement, and benefits of using social media like deeper customer relationships and improved search engine visibility. It also offers specific recommendations for how to use social media for business purposes, including listening, participating in conversations, tracking analytics, and developing an effective social media strategy and content.
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- Social media is important for businesses to engage with because two-thirds of internet users visit social networks and it is the fourth most popular online activity. Engagement on social media correlates with business performance.
- The document provides 10 keys to social media success for businesses, which include experimenting personally before professionally, having a strategy, listening
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The document discusses the rise of social media and how businesses can leverage various social media platforms. It provides an overview of popular social networks and tools, how businesses are using social media for marketing, and keys to social media success including experimenting, having a strategy, listening to customers, and measuring results. The document advocates engaging with customers on social media as a new communication model rather than traditional one-way advertising, and stresses the importance of building relationships over time.
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The document provides an overview of how to use social networking to promote oneself and one's business. It discusses popular social networking sites like LinkedIn, Facebook, and Twitter and how public figures like President Obama have successfully used these platforms. It then offers tips on using social media effectively through creating meaningful communications, standing out from others, and developing systems to integrate social networking into one's daily activities.
The 5 W's of Building and Growing Your Online Presence
The document provides guidance on building an online presence and community through social media. It discusses identifying your goals and audience, engaging influencers, developing content, and measuring success. Key aspects include listening to your audience, responding promptly to feedback, and focusing on providing value over self-promotion. While the ROI of social media is difficult to quantify, the emphasis should be on fostering genuine, two-way interactions that build relationships and trust over time.
Lead Generation from Online Networking
This document provides 10 steps for generating leads via online networking:
1) Have the right attitude of helping others to establish yourself as a resource and connector.
2) Set up profiles on professional networking sites and include details about your background.
3) Build your network by connecting with acquaintances and contacts from previous jobs.
4) Engage your connections by paying attention to their updates and looking for ways to help them.
5) Endorse other people on networking sites in order to gain endorsements in return.
An Introduction to Digital Marketing & Social Media
Presentation from Barossa GirlTalk evening held on 21st September 2011. Presenters are Tania Shirgwin from BizEez Virtual Solutions and Caroline Dunn from bunchMEDIA
Social media introduction
This document provides an introduction to social media and outlines various social media platforms. It discusses how social media can benefit businesses by gaining new customers, promoting products/services, and building relationships. Key social media platforms covered include LinkedIn, Facebook, Twitter, blogs, and YouTube. The document also offers tips on creating engaging content, establishing an online presence, and measuring social media success.
SkillsActive -Social Media Workshop -February 14th 2011
The document discusses the rise of social media and its importance for businesses. It provides statistics on the growth and popularity of major social media platforms. It then offers 10 keys to success with social media, including experimenting personally before professionally, having a strategy, listening to audiences, and measuring results. The document emphasizes that social media allows for dialogue rather than one-way communication and can help improve customer service and word of mouth.
Florida Social Media Conference Nsc
The document provides 11 steps for successful social networking and 6 things to avoid. The key steps are to listen first, share content in social spaces, define desired outcomes and goals, decide if social networking can help achieve goals, borrow tools from social networks, find passionate supporters, think like the Marine Corps by focusing on a few super supporters, start small and simple, have a social media policy, measure results, and plug supporters into your website. Things to avoid include trying to control conversations, having an unstructured wild west approach, only focusing on money, failing to set goals, and quitting when mistakes happen.
Twitter LinkedIn Business Page 2012
Using Twitter and LinkedIn Business Pages for SMB market 2012. Social Media for Small Business. LinkedIn Company Pages. Presented Social Media Workshop Chamber of Commerce.
Forest Enterprise Week 2011
Forest Enterprise Week aims to supercharge attendees' social media use. The agenda covers optimizing profiles on Facebook, Twitter, LinkedIn and using blogs and YouTube. Social media should align with search engine optimization strategies to increase online mentions and links. Facebook Pages are for businesses while Groups allow private sharing. LinkedIn enables connecting with contacts and finding jobs. High-quality videos and blogs that experts want to share can help brands on YouTube and Google+. Business should engage customers on social media and drive traffic to their websites.
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- 3. How is Guerrilla Marketing Different? Instead of brute force, we use. . .
- 8. “ I think you should be more explicit here in Step 2.”
Editor's Notes
- 1