A little presentation on the basics of social media monitoring, using Radian 6, Technorati and Google Blog search, as well as some useful info about how we at Ogilvy approach Social Media

1. Social Media + Digital Marketing = Word of Mouth Digital Influence 101

2. 01 Why Does Social Media Matter?

7. Our promise: amplification Awareness Consideration Engagement Loyalty Conversion Make people aware of brand, product or issue Educate people and begin to demonstrate the relevance Get people involved through spending time and interactions. Motivate people to openly support you, contribute something, share WOM Convert people to Promoters & loyal customers Viral videos, games, display advertising, blog outreach, SEO plus Brand Web sites, syndicated content, new media desk & room, social media outreach Brand Web sites, contests, blogs, games, social network participation. Blog summits, Blogs, vlogs, social network groups, blogger relations. Share-able programs Fan activation centers, co-creation programs, communities Communication Goal Potential Tactics

8. WHY?

9. FreeMantle Media – Radian6 Snapshot

10. FreeMantle Media – Radian6 Snapshot

11. FreeMantle Media – Radian 6 SnapShot

12. FreeMantle Media – Radian 6 SnapShot

13. Lexis Nexis – Radian 6 Snapshot

14. Lexis Nexis – Radian 6 SnapShot

15. Lexis Nexis – Radian 6 Snapshot “ I believe both are great resources for Legal researching. I haven’t dealt with West Law as of yet, but Lexis Nexis is awesome! The site is updated constantly, you can find anything!” – Yahoo Answers

22. (Dell deals Twitter screen)

23. Media (Consumer Generated & New Media) Social Networks Broadband Media Search Syndication & Delivery Multimedia Sharing

24. 02 What’s so hard about influencer outreach?

27. What should I do immediately?