The document provides an overview of social media and its importance for businesses. It discusses the major social media platforms like Facebook, Twitter, and LinkedIn and their large user bases. It emphasizes that social media allows businesses to connect with customers globally and should be an integral part of marketing strategy. The document concludes by offering tips for businesses to get started with social media, including listening, engaging, providing value, and continuously tweaking their approach.

1. Social Media 101 Understanding the Tools and Strategy Whitney Hoffman Hoffman Digital Media LLC

2. What We’re Going to Cover What’s going on online- right now, a.k.a why social media is important What Tools Should I Pay Attention To? Strategy tips to get you started Resources and Aggregating Information

3. The Way It Was- Business was Local

4. Business Deals sealed with a Handshake

9. Reputation Management Web presence means you have access to a Global Marketplace = Global Reputation Need to balance Local and Global (Hint: Being Popular in Hong Kong may not help lunch business in Philly)

10. Sales Funnel

11. Social Media Sales Funnel Marketing Sales Product & Customer Service (Reputation)

12. The New Telephone Connecting with Customers - The New Golf Course

13. Channels are on 24 x 7

14. Your Past can Haunt You in Google.....

16. Ok, People talk online. How Many People really use this stuff? Who are They and why should I care?

17. The Data

18. This is Not Fringe Anymore This is Mainstream, Main Street

21. March stats from Compete.com

24. Number of Users Facebook - Over 400 Million (2/10) Twitter - Over 105 Million (4/30/10) LinkedIn- 50 Million users (5/09)

31. Mobile Quick Facts from Pew (Pew Internet.org) By 2020, they predict that a mobile device will be the primary connection tool for most people in the world.

33. Why the Flash Debate is not irrelevant Flash not optimized for many mobile devices As the internet continues to become mobile, flash content will be invisible New standards (HTML5 and H.264) are mobile friendly

36. Pew Stats More people are accessing the ‘net on a mobile device. One-third of Americans (32%) have used a cell phone or Smartphone to access the internet for emailing, instant-messaging, or information-seeking. This level of mobile internet is up by one-third since December 2007, when 24% of Americans had ever used the internet on a mobile device. On the typical day, nearly one-fifth (19%) of Americans use the internet on a mobile device, up substantially from the 11% level recorded in December 2007. That’s a growth of 73% in the 16 month interval between surveys.

38. Which social media sites are most important?

40. Facebook Twitter LinkedIn Blogging, Podcasting

41. Median Age on Popular Social Networks Twitter - 31 yrs. MySpace- 26 yrs. down from 27 LinkedIn- 39 yrs. down from 40 Facebook- 33 yrs., up from 26 in May, 2008. Pew Internet & American Life Project, Oct 21, 2009

42. Facebook

44. Facebook Advantages HUGE market Ability to highly target the market Interactive Customer Service channel Integrate other efforts (blog, twitter, etc) into Facebook

45. Facebook Facebook updates indexed by Google Recent problems regarding privacy New features like Project Titan (Facebook only email) may change the marketplace

46. The Diaspora Project New network NYU students are creating to keep Google out of your private musings Never forget these sites are not owned by you “We are Facebook’s product, not their customers”

49. LinkedIn- Rolodex on Steroids

50. LinkedIn- Your Resume and Recommendations Online

51. LinkedIn Building your business network in advance of a need LinkedIn integrating “groups” and status update features More professional than social on the whole

52. Blogging

53. 2009 Blogging Stats Blogging grew by 68% in 2008 346 Million worldwide read blogs 77% of active web users read blogs 184 million report starting blogs http://technorati.com/blogging/article/state-of-the- blogosphere-2009-introduction/

54. Things you’ll need to consider Who will be that public face? Do they have the ability/authority to solve problems? Frequency of Updates The “reason” to blog

55. These Are Your Billboards

57. Integrating Other Channels

58. Schools of Thought Integration versus “Unique Message” Social face of business Meet your customers where they are

60. Ok, I get it. How Do I Get Started?

61. Step One

64. Using Tools to Listen 1. Google Alerts 2. Search.twitter.com 3. Blog Search

65. Create Your Own Morning Newspaper

66. HARO- Help a Reporter Out Be your own Marketing Department Become an expert Become a resource Help out reporters, help out your business

67. Competitive Intelligence SEOMoz, Alexa.com, Compete.com, Quantcast- How well are you doing, and how well are your competitors doing? Search for trends in trends.google.com to see if you can produce timely or seasonally relevant content Google Adwords- art into itself. Can be pricey- all competitively based.

68. Next Steps Set up profiles on the major social networking sites (business email) Remember this is a conversation, not broadcasting

69. Relevancy to you, to your customers

72. Cafe-Shaped Conversations

73. Creating Communities This is a long term versus short term strategy People come to you because of content and added value Grows network, fans, evangelists Must give them something to do- keep it fresh or it dies

75. So..... Build a group of fans and customers; Make it interactive and fun Stickiness- 10 rabid fans may be better than 50 who don’t really care Ze Frank- Give people something to do Find a way to make a difference- Value Add

79. Taking Aim at Your Goals

84. Social Media Laboratory Experiment, Tweek, Try Again

85. Skeptical? Questions?

86. Contact Info: Whitney Hoffman Hoffman Digital Media [email_address] [email_address] Twitter: @whitneyhoffman, @ldpodcast Facebook: Whitney Hoffman Google Voice: (302) 482-4599 Mobile (302) 562-6507 URL: www.whitneyhoffman. com

87. The End