Aryn Mayor provides concise career summaries and resume writing services. Her experience includes positions in staffing, marketing, and as the owner of her own career consulting business. She shares best practices for resume elements, what to include and avoid, and tips for selling oneself to employers through accomplishment-focused content.

1. Aryn Mayor
W W W . A M C A R E E R M A R K E T I N G . C O M
W W W . L I N K E D I N . C O M / I N / A R Y N M AY O R

2. How I got here…
• University of Oregon - School of Journalism and
Communication
• Robert Half International - Staffing Manager,
Candidate Selection
• FOX Television/KPTV, KPDX - Account Executive
• NBC Television/KGW – Account Executive
Development
• Mambo Media, Inc - Online Marketing/Project
Manager
• AM Career Marketing - Owner, Lead Resume Writer
and Career Strategist

3. Mission Statement:
To help job seekers and professionals identify their
distinctions and translate their messaging into memorable
and competitive job search materials.
It is my goal to empower individuals to feel confident and
prepared when approaching their job search and online
branding.
There is a lot of variability - Best practices!

4. When do I use a CV vs Resume
Differences CV Resume
When to use Academics and possibly
biotech- READ POSTING
Employers who hire a
wide variety of positions
Content Full listings Relevant skills and
experience to the
current desired position
Length No limit 1-2 pages
Focus Academic achievements Skills and expertise
References Include Do not include
Read the job posting!

5. AM Career Marketing
RESUME
noun
a brief account of a person’s education,
qualifications, and previous experience, typically
sent with a job application.

6. Elements To Include In A Resume
Header:
• Contact information (city/state, email, phone
number) and LinkedIn URL

7. Elements To Include In A Resume
Title/Functional Specialty:
• Define the type of job that you want or that you
are applying for
• Examples: Project Manager, Senior Research
Associate, Patent Agent

8. Elements To Include In A Resume
Summary/ Expertise:
• Summarize why you are qualified for the job –
zero in on employer’s needs
• Add specifics when possible – # of years of
experience, degree/ certification, proficiencies
• The “Self-Focused Objective” is dead
• Bullet point SKILLS desired by the Company –
including soft skills

9. Summary Example

10. Elements To Include In A Resume
Professional Experience:
• Include experience that is relevant to the job
description - get rid of extraneous information
(FOCUS)
• Numbers: The universal language
• What problems have you solved? Demonstrate
using CAR technique

11. Professional Experience Example

12. Elements To Include In A Resume
Education Credentials and Licenses:
- Academic Credentials/ Degree
- Certificates
- Continuing Education
- Industry Training

13. Elements To Include In A Resume
Awards and Honors:
- Career Accomplishments
- Community Volunteerism
- Academic Accolades

14. What Not to Include
• Date of Birth
• Marital status/Children
• Personal Data
• Outside interests/Hobbies
• Photograph
• Letters of Recommendation
• Salary requirements

15. Selling Yourself
- Accomplishments: the linchpin of a great resume
- Words That Address Employer “Why Buy?”
- Save money/ make money
- Make work easier
- Save time
- Solve a specific problem
- Expand business
- Attracted new customers

16. Selling Yourself Continued….
Before….
Implemented preventative maintenance program
that improved downtime.
After…
Improved production 19% and reduced assembly-line
downtime from 7 to .5 hours per week through
implementation of preventive-maintenance program.

17. Weak Vs. Strong
Weak:
- Helped to…
- Participated in…
- Collaborated with…
- Supported a…
Strong:
- Core management team member who…
- Directed…
- Developed…
- Initiated….

18. Challenge, Action, Result (CAR)
Challenge You Encountered
Action Taken
Measurable Result
An great way to show accomplishments.
Helps to focus reader’s attention on your skills
rather than on the industry in which you
performed the skills.

19. CAR Example
Challenge: Tasked with start-up operations including site
selection, capital equipment purchases, and corporate
office development.
Solution: Recruit and train sales and management team of
12; design integrated marketing, sales, operations
strategies.
Result: Built company from zero sales to more than $2 million
in first year; grew sales to high of $10 million during tenure.

20. Example 1
Office: 925-408-3178 | trishbrown@shamaconsulting.com |www.linkedin.com/in/trishabrown1
RISHA BROWN, MS, LCGC
MOLECULAR DIAGNOSTIC CONSULTING | SENIOR EXECUTIVE
…Technically astute, strategically sound, and genuinely engaged leader…
Demonstrated Expertise:
! Current Molecular Diagnostic
Market
! Achieving Operational
Excellence
! Reimbursement Strategies
! HIPAA, GINA, and Regulatory
Compliance for Genomics
! Genetic Counseling Solutions &
Test Interpretation
! Technical Content Development
! Market Analysis & Evidence
Reviews
Instrumental business leader with over 21 years of experience in medical genomics, bridging
business strategy and clinical care expertise to drive positive outcomes for both patients and key
stakeholders.
Depth of highly specialized knowledge combines 10 years of genetics education and board-
certified genetic counseling, with 15 years of experience developing and managing commercial
businesses in Molecular Diagnostic markets. Recognized keynote speaker, and author of 50+
peer reviewed posters, publications, and presentations.
Selected Career Highlights:
" Set up complex lab testing logistics, and achieved compliance with HIPAA, GINA, and
state/federal regulations.
" Primary member of management team to secure VC funding of $7M. Developed strategic
plans for scaling business to meet growing demand, while controlling further capital
investment.
" Conceptualized and co-invented a business process patent for the first-ever System for
Pre-Authorization of Molecular Diagnostics. Sought out and obtained URAC accreditation.
PROFESSIONAL EXPERIENCE
SHAMA CONSULTING, Clayton, CA
Provide a comprehensive assessment of the market position of genetic tests and interpretations services to inform
investment strategies and products, and create operational excellence, solutions, and reimbursement tactics.
President | Principal Consultant, Present
Provide support to companies with current or potential opportunities in the genetics industry. Services include
technology review, market analysis, reimbursement strategies, clinical operations planning and consultation, and
technical writing.
" Product development and new program support; selection and analysis of new potential product pipeline with co-
development of operations and product support. Genetic testing company assessment; analysis of current pipeline
portfolio of products, technologies and business development deals; benchmarking against competing products and
competitors pipelines; revenue and time-to-market forecasts.
" Molecular diagnostic market assessment; competitive landscape analysis and market trends, and future competing
products; new market opportunity analysis.
DNA DIRECT (Acquired by Medco Health Solutions), San Francisco, CA
Provides support for genomic medicine through management of molecular diagnostics for payers, decision support
tools for employers and providers, and genetic counseling and online education for consumers.
Vice President of Clinical Affairs (2007-2013)
Recruited into executive committee to oversee clinical operations, strategy and innovation, protocol and policy
development, clinical sales and marketing support, and compliance with legal and regulatory requirements. Drove design
and content of products.
" Forged company from B2C to B2B. Expanded product suite and services that influenced ultimately 65M covered
lives, and increased revenue 10x in 2 years.
" Landed first VC investor, and negotiated acquisition by Fortune 50 Company (Medco Health Solutions) at nearly
30X EBIDTA creating significant return for VC and shareholders.
T

21. Example 1
2
DNA Direct Experience, CONTINUED
Office: 925-408-3178 | trishbrown@shamaconsulting.com |www.linkedin.com/in/trishabrown1
Continued…
" Managed exponential growth of operations without adding staff. Took over existing Medco personalized medicine
call center operations and modified protocols/personnel to save over $1M in costs in 1 year. Rated “Top Performer,”
a rating provided to <1% of employees. Featured in the 2011 Medco Annual Report.
" Designed, developed, and implemented first-ever program for pre-authorization of genetic testing, and sought out
and secured URAC accreditation.
LABORATORY CORPORATION OF AMERICA, Research Triangle Park, NC
A pioneer in applying advances in medicine and science to laboratory testing.
Associate Vice President (1996-2007)
Promoted through increasing levels of senior management with responsibility for technology management and
implementation, genetic information systems, and genetic services. Managed a direct staff of 7, with 25 indirect reports.
" Developed and implemented new clinical genetic services program. Operational, personnel and budget responsibility
for genetics customer service call center and genetic information services. Created and developed marketing material
in addition to physician, patient, and sales education modules. Defined and implemented IT tracking, and
automation systems for genetic services operations.
" Increased revenues $3M per year as key advisor bridging cross-functional through the design and implementation of
new products and testing programs in infertility, pharmacogenetics, and pharmaceutical markets.
" P&L responsibility for Genetic Services with an operating budget of $1M for 30 employees.
" Drove company priorities and relevancy in the marketplace as Committee chair for the Companion Diagnostics,
Genomic Evaluation and Management Services, National Genetics Operations, and Informed Consent committees,
as well as a participating member of the Scientific Management and Strategy, Genetics and Genomics, Ethics,
Decision Support and Quality committees.
" LabCorp Presidential Achievement Award (1997): recognized for significant operational improvements to genetic
testing lab reports, and overall improvement to the genetic services department.
EARLIER CAREER
Prenatal Genetic Counselor, DUKE UNIVERSITY MEDICAL CENTER - Durham, NC (1994-1996).
Principal investigator and project manager for the North Carolina Collaborative choroid plexus cyst project. Faculty
member of the Department of Pediatrics and Genetics for the Medical Genetics Fellowship Program.
Prenatal Genetic Counselor, ST PETERS’S MEDICAL CENTER - New Brunswick, NJ (1992-1994).
Coordinated genetic consultations for the Craniofacial Rehabilitation Team. Co-founder and co-facilitator of termination
support group.
EDUCATIONAL CREDENTIALS
M.S. Human Genetics, SARAH LAWRENCE COLLEGE, 1992.
B.S. Genetics, UNIVERSITY OF CALIFORNIA, DAVIS, 1989.
American Board of Genetic Counseling, Certification, 1993.
Licensed Genetic Counselor in the State of California, Current. (Number: GC000213)
AFFILIATIONS
National Society of Genetic Counselors, Board of Directors, 2009-2011, various Committee Chairpersons.
American College of Medical Genetics, 2010 – Present.
Women Business Leaders of the U.S. Health Care Industry Foundation, 2005 – Present.
Association of Molecular Pathologists, 2010 – Present.

22. Example 2
CONTINUED…
http://www.linkedin.com/in/lawrencewhipplelifescientist
LAWRENCE WHIPPLE San Diego, CA 92071
(619) 518-6063
lawrencewhipple@hotmail.com
15 years of experience in biochemistry, enzymology and molecular biology research
Leader in driving multidisciplinary teams in matrix-managed environments to achieve real-world results with aggressive timelines. Provides technical
support, troubleshooting advice and product guidance to sales and product development staff, as well as customers. Expert in biochemical and
biophysical characterization of proteins, method and assay development, library screening, and protein expression optimization. Completion of over
20 successful projects. A self-starter with effective problem-solving and communication skills, and adept at fostering positive working relationships
among diverse set of individuals while working efficiently in an independent environment.
! Successfully led a multidisciplinary international team to achieve significant increases in ethanol production for corn and wheat-based
processes. Developed targeted methodology to address enzyme dosing, fermentation scale, and analysis of oligosaccharide products.
KNOWLEDGE AND TECHNICAL PROFICIENCIES
• Blotting (Northern & Southern)
• cDNA Microarray Fabrication
• DNA / RNA Isolation
• DNA Sequencing
• Enzyme Characterization
• Enzyme Screening
(colorimetric / fluorescent / MS / HPLC)
• Protein Expression Optimization
• Development, characterization and optimization
of assay protocols and reagents
• Fermentation (Shakeflask & Multifor)
• Heterologous Expression (bacterial & yeast
• Molecular Cloning
• PCR and enzymatic reactions
• Viscometry / Rheology
PROFESSIONAL EXPERIENCE
VERENIUM – SAN DIEGO, CA Feb 2003 – Present
SENIOR RESEARCH ASSOCIATE II
Enzymology Group (2003 – Present); and Product Technical Support Group (2008 – 2011)
Recruited into a senior research role, supporting Enzymology, Product Technical Support in the research of biocatalysis and biofuels by one of the
pioneers in bioscience research and commercialization of “greener” enzyme products and processes. Led multidisciplinary research teams in the
characterization of enzyme products and the commercialization of enzyme-based processes. Efforts led to the development and application of
novel, proprietary products and processes. Received the “Verde Award” in recognition of significant contributions to the company.
Highlights:
NOVEL
DISCOVERIES
Novel 2° amidases for kinetic resolutions of racemic mixtures. Used HPLC and LC-MS methods to discover and
characterize both R and S active enzymes with suitable E values for use in proprietary applications.
Novel esterases for kinetic resolution of HIV drug intermediate. Performed biphasic enzymatic reactions and HPLC
based screening. Seven enzyme candidates were characterized in two different cosolvent systems at two different substrate
concentrations. Three esterase met the criteria set in the project goals and were delivered to collaborator pursuant to project
goals.
20 different enzyme combinations of unique enzymes that hydrolyze >95% of raw cornstarch in an approved in vitro
assay. Successfully managed HPLC screening of α-amylase and glucoamylase collections targeted for commercial corn
ethanol production. Scaled up and optimized expression and recovery of top candidates in Pichia at shakeflask scale. All
milestones and project goals were met, resulting in an award of $500,000.
PRODUCT
DEVELOPMENT
Developed the optimal expression conditions of ADP-glucose pyrophosphorylase for shakeflask production. Purified and
characterized enzyme for specific activity, KM, IC50 and thermo stability. All milestones and project goals were met resulting
in a funding award of $500,000.
Developed multiple characterization assays for a cellulase product used in oil field services industry. Product slated for
commercial sale in Q4 2012. Assays ranged from pNP and reducing ends for residual and specific activities to viscometry for
measurement of substrate rheology.
Developed a competitive ELISA assay to distinguish between two structurally related antibiotics. The assay was
developed in 384 well format enabling automation and incorporated monoclonal antibodies raised against a hapten generated
from one of the antibiotics.
LEADERSHIP
Improved the survival of lead hydrolase enzymes in a sugar cane process. Supervised and guided scientists during
assay development and execution of library screening. Identified 12 thermotolerant candidates. Work was submitted to the
Dept. of Energy in support of a large biofuels grant. Improved enzymes are a part of a cocktail used in the commercial scale
production of cellulosic ethanol from energy cane.
Served as project leader in developing unique amylases for increased corn ethanol production. Identified several candidates
that significantly increased ethanol yields under commercial conditions. Managed project across several functional groups.
Presented all scientific progress and findings to R&D management, Product Manager for Grain Processing, and Business
Development.
Senior Research Associate II: Biotech
"

23. Example 2
LAWRENCE WHIPPLE (619) 518-6063 | LAWRENCEWHIPPLE@HOTMAIL.COM 2
PROFESSIONAL EXPERIENCE, CONTINUED
TORREY MESA RESEARCH INSTITUTE – SAN DIEGO, CA Oct 2002 – Feb 2003
SENIOR BIOLOGIST
Hired to focus on novel mRNA expression profiling assay within RNA Dynamics Group. Verenium acquired company after five months.
• Developed a novel Luminex® expression assay for biomarker-based drug discovery utilizing C.elegans mRNA. Assay used fluorescently tagged
oligos to profile expression of target genes. This work demonstrated throughput advances over traditional Northern blotting and enabled automation
of the assay.
DOW AGROSCIENCES – SAN DIEGO, CA Apr 1999 – Sept 2002
SENIOR BIOLOGIST
Recruited into a Senior Biologist position, supporting the Output Traits Agricultural Group, in the research of oilseed enhancement by the premier
agricultural science company to develop vegetable oil low in saturated fats. Served as the bioinformatics representative for a group of 10
researchers, and setup a cDNA microarray facility for the discovery of novel oilseed promoters.
Highlights:
NOVEL
DISCOVERIES
Independently designed a plant-optimized desaturase gene using proprietary IP and GCG software. Assembled
expression vector with gene and screened Arabidopsis transformants by PCR. Successful heterologous expression in planta
was confirmed by SDS-PAGE.
Performed FAME analysis for fatty acid composition on transgenic Arabidopsis seed containing optimized desaturase gene.
Plants that exhibited altered fatty acid profiles of interest were forwarded to research labs in Indianapolis, Indiana for field
trials.
PRODUCT
DEVELOPMENT
Constructed cDNA libraries from Canola seeds for cDNA microarray fabrication and experimentation, and conducted
cDNA microarray experiments to find oilseed promoters of interest. Experiments included comparisons of expression profiles
from seed, leaf, and root tissues. Performed initial data mining using MS Access and GeneMaths software.
LEADERSHIP
Trained and supervised personnel in synthesis of fluorescently labeled probes for cDNA microarray experiments. Probe
specificity was then measured via hybridization to printed glass slides.
EARLY CAREER
MYCOGEN – SAN DIEGO, CA Dec 1997 – Apr 1999
Research Assistant II
Engineered isoprenoid pathway in Yarrowia lipolytica, using molecular and chemical approaches for increased squalene content. Generated
truncated versions of HMG CoA reductase via PCR and confirmed plasmid constructions by sequence analysis. Transformed oleaginous yeast and
confirmed expression with Northern blot and SDS-PAGE.
ACADEMIC QUALIFICATIONS AND AFFILIATIONS
Masters in Science, Biology, University of California, Riverside, CA, 1997.
Thesis: "Mitochondrial DNA Length Diversity among Meloidogyne Isolates of Established Genetic Relationships.” To view more
technical publications, view LinkedIn profile: http://www.linkedin.com/in/lawrencewhipplelifescientist
Bachelor of Science, Biology, University of California, Riverside, CA, 1991.
American Association for the Advancement of Science (AAAS), Member.
http://www.linkedin.com/in/lawrencewhipplelifescientist
• Developed a novel Luminex® expression assay for biomarker-based drug discovery utilizing C.elegans mRNA. Assay used fluorescently tagged
oligos to profile expression of target genes. This work demonstrated throughput advances over traditional Northern blotting and enabled automation
of the assay.
DOW AGROSCIENCES – SAN DIEGO, CA Apr 1999 – Sept 2002
SENIOR BIOLOGIST
Recruited into a Senior Biologist position, supporting the Output Traits Agricultural Group, in the research of oilseed enhancement by the premier
agricultural science company to develop vegetable oil low in saturated fats. Served as the bioinformatics representative for a group of 10
researchers, and setup a cDNA microarray facility for the discovery of novel oilseed promoters.
Highlights:
NOVEL
DISCOVERIES
Independently designed a plant-optimized desaturase gene using proprietary IP and GCG software. Assembled
expression vector with gene and screened Arabidopsis transformants by PCR. Successful heterologous expression in planta
was confirmed by SDS-PAGE.
Performed FAME analysis for fatty acid composition on transgenic Arabidopsis seed containing optimized desaturase gene.
Plants that exhibited altered fatty acid profiles of interest were forwarded to research labs in Indianapolis, Indiana for field
trials.
PRODUCT
DEVELOPMENT
Constructed cDNA libraries from Canola seeds for cDNA microarray fabrication and experimentation, and conducted
cDNA microarray experiments to find oilseed promoters of interest. Experiments included comparisons of expression profiles
from seed, leaf, and root tissues. Performed initial data mining using MS Access and GeneMaths software.
LEADERSHIP
Trained and supervised personnel in synthesis of fluorescently labeled probes for cDNA microarray experiments. Probe
specificity was then measured via hybridization to printed glass slides.
EARLY CAREER
MYCOGEN – SAN DIEGO, CA Dec 1997 – Apr 1999
Research Assistant II
Engineered isoprenoid pathway in Yarrowia lipolytica, using molecular and chemical approaches for increased squalene content. Generated
truncated versions of HMG CoA reductase via PCR and confirmed plasmid constructions by sequence analysis. Transformed oleaginous yeast and
confirmed expression with Northern blot and SDS-PAGE.
ACADEMIC QUALIFICATIONS AND AFFILIATIONS
Masters in Science, Biology, University of California, Riverside, CA, 1997.
Thesis: "Mitochondrial DNA Length Diversity among Meloidogyne Isolates of Established Genetic Relationships.” To view more
technical publications, view LinkedIn profile: http://www.linkedin.com/in/lawrencewhipplelifescientist
Bachelor of Science, Biology, University of California, Riverside, CA, 1991.
American Association for the Advancement of Science (AAAS), Member.

24. Why LinkedIn?
LinkedIn
The World’s largest professional network:
300 million strong.
Why LinkedIn?
1) Connect. Find and Be Found
2) Power Your Career
3) Learn and Share

25. Elements To Include on LinkedIn Profile
1) Picture
- Basic headshot with a clean background
- Smile
- Do NOT use group photos or logos
- Doesn’t have to be professionally taken

26. Which Person Would You Hire?

27. Elements To Include on LinkedIn Profile
2) Headline
- Most Important section on Your Profile
- 120 Characters
- Defaults to “Current Job Title at Current
Employer”
- Make it interesting and compelling – you are
unique. Prove it!

28. Which Person Would You Hire?

29. Elements To Include on LinkedIn Profile
3) Summary
- Think of this as a brochure/ business bio
- Current and relevant info only
- Who You Are, What You Are About, Where You Are
Going In Life
- 2,000 Characters Max

30. Elements To Include on LinkedIn Profile
4) Skills
- Helps You Get Discovered – Search engines
- Allowed Up to 50 Skills

31. Elements To Include on LinkedIn Profile
5) Experience
- What does your company do?
- Who do they do it for?
- What was your role?
- What made you special there?
- High-level accomplishments

32. Elements To Include on LinkedIn Profile
6) Education/ Certifications
- Schools and a lot more
- Relevant academic notes, activities, certifications,
etc…
7) Extras that help!
- Publications
- Projects
- Patents
- Supported Organizations

33. Example 1

34. Example 1

35. Example 2

36. Example 2

37. Example 3

38. LinkedIn TIPS & TRICKS
- Customize Your URL
- Be Warm and Welcoming
- Share Updates
- Make sure you have at least 3 recommendations
- Use the export PDF function to review your profile from
a recruiter’s perspective.
- Become active in groups – your profile is 5x more
likely to be viewed.

39. Thank You!!!!
Aryn.Mayor@amcareermarking.com
www.linkedin.com/in/arynmayor
503.481.9026