Director of Marketing and/or Business Development

1. ( 2 1 5 ) 6 2 0 - 4 7 5 1 • J A C Q U E L I N E . J. M A R T I N @ O U T L O O K . C O M • J AC Q U E L I N E J M A R T I N @ V E R I Z O N. N E T
J A C Q U E L I N E J . M A R T I N , C P D
S O U T H E A S T E R N P A
EXECUTIVE SUMMARY
Effectively manage, execute and lead marketing and business strategies in existing healthcare, emerging corporate or
non-profit markets. Offer integrity and extensive experience in business development, national account management,
branding and public relations. Strong work ethic and team leadership to apply to expanding markets, with a continual
passion to improve and achieve professional and personal development through continuing education and
experiences, exemplified by Wharton- University of Pennsylvania.
EXPERIENCE
Director of Marketing and Business Development; National Medical Reviews, Inc. (NMR), Southampton, PA;
July 2010 – Present.
Director of Marketing and Business Development for this (medical) Independent Review
Organization (IRO), and Quality Assurance Reviews, Inc. (QAR). Responsible for all aspects of
business
development, marketing, national account management, Requests for Proposal, publicity, communications
and public relations in this healthcare based company, as well as a member of the Executive Quality
Management Committee. Signed over 100 new contracts in the first two years, including Fortune 500
companies, DOD contractors, multi-employer Taft-Hartley’s, ERISA, large health systems, hospitals, and
major insurance companies.
• Increased volume 23.11% this year with a client retention rate of 98%
• Develop and execute comprehensive corporate marketing strategies
• Perform market research, metrics, and analytics of new markets and pursue new business
opportunities
• Interact with existing corporate contacts, facilitate communication, and keep track of milestones and
identify scope for enhancing those relationships
• Prepare content marketing in keeping with industry changes and updates
• Supervise sales and account management staff
• Development of staff incentive programs for the express purpose of improving customer service
• Organize, track, document and report status of all prospects in the business development pipeline
Account Executive; CSS Surgical Supply, Toms River, NJ; July 2005 – August 2010.
Account manager of medical/surgical equipment, pharmaceutical and physician supplies in a 100 mile radius
tri-county Philadelphia/NJ/DE territory.
• Gained extensive knowledge of the Healthcare Industry, regulatory laws and rules, distribution and
sales of medical / pharmaceutical/surgical equipment and supplies
• Built excellent B2B client relationships
Chief Operations Officer/Marketing Director; Mednostic Technology Assisted Healthcare, Philadelphia, PA; Decemeber
2002 – May 2005.
Brought this second generation start-up company to market through project completion, covering all facets
of sales and marketing, sales support materials, public relations, web design and composition.
• Compliant with OSHA Ergonomic Standards, EEOC, ADA rules and HIPAA regulations
• Completed project and ready for market with functional clinic
Public Information Writer and Legislative Liaison; The Senate of Pennsylvania, Lansdale, PA; June 2001 – December 2002.
• Composed Press Releases, public relation oriented letters and Senate Citations
• Facilitated needs of constituents and attended functions on the Senator’s behalf and representation within
the community
JACQUELINE J. MARTIN, CPD PAGE 1 JACQUELINE.J.MARTIN@OUTLOOK.COM
Would put medical after (IRO)
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2. • Sen. Holl was Chairman of the Banking and Insurance Committee
• Developed excellent interpersonal skills for networking within the community and industry
PA Certified Interim Substitute Teacher; North Penn School District, Lansdale, PA; Per Diem Substitute Teacher; March
2001 - Present.
• Secondary Education. Certified within this school district of “excellence”
Marketing Director/Consultant; Professional Construction Services Group, Inc., Trexlertown, PA; December 2014 –
Present.
• Strategizing this Construction Management and General Contractor’s business development and expansion in
a growing market in all type marketing and media
EDUCATION
GRADUATE
Wharton – University of Pennsylvania; Philadelphia, PA.
Wharton Masters Fellow- July 17, 2013
Wharton – Aresty Institute of Executive Education (Marketing/Management Leadership
Executive Education CPD Program; Received Certified Professional Development, October 2013
Distinguished Wharton CPD Circle, October 2013
UNDERGRADUATE
The Pennsylvania State University; University Park, PA.
Bachelor’s Degree in Advertising; within the School of Journalism in the College of Communication
- Delta Delta Delta Sorority and Sigma Pi Fraternity Little Sister
- PSU Varsity Softball
- PSU Intramural Football Referee
CONTINUING EDUCATION
“The Director’s Series” Corporate Governance Seminar; The Governance Ensemble~ October 2013
“Deloitte Community” Non-profit Executive Board Forum- 2012
“Bridging the Generation Gap”- April 2011
“The Director’s Series” Corporate Governance Seminar~ May 2010
KEY ACCOMPLISHMENTS
PUBLISHED
Self Funding Magazine; http://www.selffundingmagazine.com/article/do-you-know-how-to-assist.html
*Wharton has asked me to be a commercial spokesperson to film in the near future.
Spokesperson/Testimonial for Wharton- University of Pennsylvania’s Executive Education:
http://executiveeducation.wharton.upenn.edu/our-clients/client-testimonials
Wharton Fellows Testimonial and Spokesperson: http://executiveeducation.wharton.upenn.edu/for-individuals/all-
programs/wharton-fellows-master-classes-and-networking-for-senior-executives
Marketing Chairman NAIRO (National Association of Independent Review Organizations). Chairman of the Marketing
Committee for industry trade association. Published. See above.
Board Member CIC Wealth Management Advisory Board- http://testpagejack3.com/advisory-board/
Financial Planning Magazine feature story: Male RIA Execs Draft All-Female Advisory Board; http://www.financial-
planning.com/news/CIC-Wealth-Management-Forms-Female-Advisory-Board-2688677-1.html
Vice President and House Chairman -Laurel Hill. Women for Greater Philadelphia, Philadelphia, PA; December 2000 - present.
Non- profit organization Grant writing, By-Laws, supervision and Strategic Planning
JACQUELINE J. MARTIN, CPD PAGE 2 JACQUELINE.J.MARTIN@OUTLOOK.COM
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3. Penn State Varsity “S” Club; Varsity credit from Penn State University in Softball
Jacqueline J. Martin, CPD
Southeastern PA
(215) 620-4751- Mobile
Jacqueline.J.Martin@outlook.com
jacquelinejmartin@verizon.net
To Whom It May Concern:
I appreciate you taking the time in consideration of my employment. My experiences and successes are considerable, and
tailor made for the needs of this position. I have worked within each of the elements outlined in the job description.
I have worked in the healthcare field for 12 years, and have gained a vast knowledge of the industry. I work very closely
with Compliance, contracts, our attorney, as well as HHS and have experience with most major insurance companies,
hospitals, health systems, physicians, Medicare, Medicaid, RFPs, HIPAA, HITECH, the DOJ, and fraud waste and abuse,
as well as quality of care reviews for health systems and hospitals. I have completed much QA on medical reviews. I am
also very amenable to reaching out to other industries as well. I am a consummate B2B business development specialist,
and marketer.
With my recent Wharton Masters Fellow, and CPD Certification from Wharton in Marketing, everything I recently
learned in the last year and a half is directly implementable to your company, a company that thinks outside the box.
This job is precisely all that I do, and all that Wharton has recently taught me in “thinking outside the box” in
implementing marketing strategy, branding and business development. Currently, I am a spokesperson for Wharton and
my testimonial can be viewed on their website. Wharton requested I tape the testimonial for their program as
spokesperson for commercial use.
Within my experiences, I have demonstrated the ability to handle considerable responsibility in marketing, business
development, communications, public relations, writing proposals, contracts and answering RFP’s. I have headed up
major projects, written marketing strategies, built a company as COO, and managed a tri-state medical territory as an
account executive, and have held positions of leadership. Currently, as Director of Marketing and Business Development,
I am also managing Major National Accounts, and am part of the Quality Management Executive Committee. I recently
chaired the Committee for Marketing for NAIRO, our industry association (where I have been published).
I closed over 100 contracts within the first 2 years at my present company, have increased volume 23% this year with a
client retention rate of 98%, and am integral to the current process of its restructuring and rebranding. I manage a team of
nurses, and their assistants, in account management for this medical review company. I am a talented multi-tasker, as
you can see from above, and have stellar references in marketing, business development, B2B relationship building, as
well as many endorsements, in both the private and non-profit sectors.
I am also interested in working with your company because of your reputation within the community. One of my best
assets is my extensive networking, which will benefit any position I assume. As is evident, community relations has
always been a priority and. I have attended the Deloitte Director series for Corporate Governance since 2010, for
community volunteerism and serving on Boards of Directors for non-profits and for profit corporations. A Board I sit on
was recently written up in Financial Planning Magazine for its unique governance (please see CV). I am highly motivated,
very personable and believe I would be a great asset in many facets. I am looking for greater career advancement and
challenges.
As you can see from the enclosed resume and references, my achievements at work, as well as within the community,
have prepared me well for a position with your company. Numerous stellar references are available. Thank you for your
time and for looking at my resume for the posted employment opportunity.
Sincerely,
Jacqui Martin, CPD
LinkedIn: http://www.linkedin.com/pub/jacqueline-j-martin-cpd/6/a8b/760
JACQUELINE J. MARTIN, CPD PAGE 3 JACQUELINE.J.MARTIN@OUTLOOK.COM

4. Willing to travel 40%
Wharton; University of Pennsylvania has posted me, as spokesperson, on their website as a testimonial to the
Executive Education Program;
Competitive Marketing Strategy: http://executiveeducation.wharton.upenn.edu/for-individuals/all-
programs/competitive-marketing-strategy
Client Testimonials: http://executiveeducation.wharton.upenn.edu/our-clients/client-testimonials
Wharton Fellows: http://executiveeducation.wharton.upenn.edu/for-individuals/all-programs/wharton-fellows-master-
classes-and-networking-for-senior-executives
Distinguished Wharton CPD Circle: http://executiveeducation.wharton.upenn.edu/for-individuals/all-
programs/certificate-of-professional-development/cpd-circle?q=MP
Marketing Chairman NAIRO (National Association of Independent Review Organizations). Chairman of the
Marketing Committee for industry trade association. *Published in Self Funding Magazine:
http://www.selffundingmagazine.com/article/do-you-know-how-to-assist.html
CIC Wealth Management Advisory Board- http://testpagejack3.com/advisory-board/
Financial Planning Magazine feature story: Male RIA Execs Draft All-Female Advisory Board: http://www.financial-
planning.com/news/CIC-Wealth-Management-Forms-Female-Advisory-Board-2688677-1.html
Vice President and House Chairman -Laurel Hill Mansion. Women for Greater Philadelphia, Philadelphia, PA;
December 2000 - present. Non- profit organization Grant writing, By-Laws, supervision and Strategic Planning;
www.LaurelHillMansion.org
Penn State Varsity “S” Club; Varsity credit from Penn State University in Softball
JACQUELINE J. MARTIN, CPD PAGE 4 JACQUELINE.J.MARTIN@OUTLOOK.COM