Kevin Radford has over 15 years of experience in sales and account management, with a proven track record of exceeding sales goals. He has consistently taken on leadership roles and solved difficult business challenges through problem-solving, teamwork and resourcefulness. Radford is skilled in developing relationships, implementing sales strategies, and identifying growth opportunities. He has experience managing sales teams and accounts in the medical device, real estate, and payroll industries.

1. Kevin Radford
Cell: 804-912-3897 ~ Email: kradford16@gmail.com
Innovative professional with a proven record of top sales performance and account management.
Leadership /Experience: Consistently selected to assume leadership roles throughout sales district; Proactively approach difficult
account and business challenges,applying problem-solving skills, persistence,teamwork and resourcefulness to achieve positive
results; Experience includes: managing sales professionals,resource to peers and consensus builder.
Relationship Building: Proven ability to quickly cultivate relationships with influential decision makers ; impact and develop rapport
with opinion leaders at a high level.
Sales/Marketing/Business Development: Proficient in developing and executing strategies that increase market share and sales.
Ability to identify and capitalize on growth opportunities through analysis,product expertise and strong business instincts .
 Covidien EbD 2011 - 105% to Plan
 Covidien EbD 2011 - $200,000 in Hardware Sales
 Applied Medical 2010 - 154% to Plan
 Applied Quarterly Representative Award Q1 2010
 Applied Quarterly Representative Award Q2 2010
 Applied Top Growth Percentage Award 2009
 Applied Quarterly Representative Award Q2 2009
 Applied Quarterly Representative Award Q3 2009
 Applied Quarterly Representative Award Q3 2008
 ConMed 2007 - 204% to Plan
 ConMed Ingenuity Award 2006
 ConMed Top Biliary Stent Representative 2006
 ConMed 2006 - 115% to Plan
 Paychex National Conference Award 2004
 Paychex Diamond Club Member 2004
 Paychex National Conference Award 2003
Professional Experience:
Roseland Realty - Richmond VA (10/13 – Present)
Licensed Realtor
 Expert in planning and integrating new customer prospecting campaigns increasing agencies acquisition rate by an
average of 21% year-to-year.
 Adept in contract drafting, negotiation, market research, client analysis.
 Top agent for both listings taken and listings sold in 2014 and 2015.
 Prepare documents such as representation contracts,purchase agreements, closing statements,leases, and deeds.
 Accompany buyers during visits to and inspections ofproperty, advising them on the suitability and value of the
homes they are visiting based on current market conditions.
 Conduct quarterly seminars and training sessions forsales agents to improve sales techniques .
 Evaluate mortgage options helping clients obtain financing at the best rates and terms .
Applied Medical – Richmond / Charlottesville (3/11-10/13)
Laparoscopic Conversion Manager - Sales Team Management
 Cultivated working partnerships with OR Directors, Service Coordinators and Purchasing Agents to implement OR
product conversions in multiple IDN facilities.
 Facilitate new product development and new product launch by utilizing strong OR and surgeon relationships.
 Revenue growth of assigned GPOs and Hospital Networks closely aligned with assigned GPOs.
 Develop and maintain relationships with key GPO personnel to manage, promote and secure favorable contracts.
 Initiate multi-level internal and external strategies to convert or grow business within assigned GPOs and GPO
managed Networks.
 Gain clear understanding ofthe customer’s needs and expectations to maximize Applied Medical’s value offering .
 Conduct regular business reviews and site visits.
 Collaborate with the Applied Medical field sales leadership on the development and implementation of the GPO /
Network specific strategy.
 Develop relationships and work closely with assigned GPO field and corporate personnel.
 Execute Corporate strategy and develop synergistic integration with target specific goals and objectives.
 Develop and demonstrate an understanding ofApplied Medical’s value proposition, competitive tactics, contractual
elements and the unique characteristics associated with GPOs / Networks.
 Cost reduction initiatives through efficient supply and equipment management
 Work with consultant arms of assigned GPO’s to educate these teams on Applied Medical products and value.

2. Territory Manager - Consultative Strategic Sales Role
 Generate new business,penetrate existing accounts,resolve customer issues,perform strategic contract negotiations,
account retention, effectively sell new products,and work in a team oriented collaborative complex selling
environment.
 Call Points: C-Suite, General Surgeons,Colorectal Surgeons,Urologists, Gynecologists, Nursing, Materials and
Risk Management.
Covidien Energy Based Devices (ValleyLab) – Richmond / Charlottesville / Harrisonburg (7/10 – 3/11)
Energy Expert/ Sales Representative - Consultative Sales Position
 Responsible for multiple product lines including, vesselsealers, electrosurgery disposables and electrosurgical
generators.
 Call Points: OR, L&D, Surgery centers,GI lab, Directors of Nursing and Materials Management.
 Developed, negotiated, implemented, and evaluated electrosurgical instruments and hardware within the OR.
 Provided clinical support during open and laparoscopic surgical procedures while advancing market share within the
territory.
Applied Medical – Richmond / Charlottesville (8/07-7/10)
Territory Manager - Consultative Strategic Sales Role
 Generate new business,penetrate existing accounts,resolve customer issues,perform strategic contract negotiations,
account retention, effectively sell new products, and work in a team oriented collaborative complex selling
environment.
 Call Points: C-Suite, General Surgeons,Colorectal Surgeons,Urologists, Gynecologists, Nursing, Materials and
Risk Management.
Clinical ValidationSpecialist
 Create a Repeatable Sales Process to train the Sales Team on new Products and Procedures.
 Knowledge of market trends,creating and deploying successfulmarketing strategies
 Compile new product information (Market data,competitive information, initial brochures and sales tools,etc.) from
home office Clinical Development & Branding Teams.
 Create and run the initial Clinical or Sales Validation training.
 Create the tools needed to track every detail of the validation.
 Actively participate on Validation Team weekly conference calls to find what’s working, what’s not, and provide
direction moving forward.
 Review tracked data through Validation team’s feedback to find a repeatable and scalable sales process.
 Work with home office Clinical Development Managers and Branding to create sales tools discovered during the
Sales Validations that will be needed for product launch.
 Interpreting/following regulatory handling requirements
ConMed Endoscopic Technologies – Richmond / Charlottesville / Tidewater (7/05 – 2/07)
Territory Manager - Consultative Sales Position
 Responsible for targeting hospitals and outpatient surgery centers while establishing long term relationships with
Gastroenterologists in a clinical environment.
 Effectively develop working partnerships with materials directors, clinical resource managers, and nurse managers.
Paychex Inc – Richmond, VA (2/02 – 7/05)
Account Executive - Business to business sales position
 Promoted from Associate Sales Role to Core Sales Representative within three months in recognition of outstanding
sales performance.
 Responsible for selling and implementing payroll systems.
 Developed long-term relationships with certified public accountants,determining their client's needs,demonstrating
products,and providing ongoing management of accounts.
Education:
Radford University – Radford, VA. Bachelor of Science.
Major: Biology
Minor: Chemistry