Dr. Rita Zakher Resume

1. Rita Zakher, DMD, MBA
(480) 435-2618 - rzakher@cox.net
Profile
An accomplished dental industry executive in the fields of Innovation Management, Product Development
and Marketing Solutions for the Dental Industry. Extensive experience in Professional Relations, Continuing
dental and medical education, eLearning and Speakers Networks.
Professional Skills & Experience
Multifaceted experience in the following areas:
Professional Relations
• Development of strategic partnerships between dental companies and speakers networks / key
opinion leaders to build and leverage product penetration in the market.
• Creation of professional relations strategies to match and fulfill sales & marketing goals.
• Management of ongoing relationships with speakers (contract management, honorarium,
lecture/content development).
• Creation of sales & marketing tools and strategies to increase product penetration and revenues.
• Overseeing of product research projects / clinical studies in partnership with KOL's and universities.
• Establishment of strategic relationships with various rating groups (CR Foundation, Dental Advisor
and Reality).
Continuing Education
• Development of business plans to leverage continuing education programs to increase sales and
market penetration.
• Obtaining AGD PACE and ADA CERP recognition for CE programs.
• Creation of dental Continuing Education programs online and in print.
• Led, developed and executed over 200 educational courses (Web-based and lectures) in the fields
of general dentistry, dental hygiene and orthodontics.
• Development of comprehensive curriculum for dental, hygiene and other specialty CE programs.
• Identification of speakers for CE programs and scientific liaison on course content.
• Development and management of strategic partnerships between dental companies and the
scientific community.
• Experienced in lecturing and training dental professionals in bone grafting materials and lasers.
Knowledge of 2D and 3D imaging.
• Interacting with various professional groups, associations, universities and governments.
Marketing
• Providing a dentist's perspective to the sales and marketing teams in the creation of more effective
tools, enabling them to achieve increased product growth and market penetration.
• Scientific and clinical advisory services for the marketing of dental products.
• Conversion of scientific information on dental concepts and materials into marketable clinical
information used by the sales and marketing teams to better communicate with dentists and
increase sales.
• Market analysis and evaluation of upcoming, new and existing dental products, techniques and
trends in the dental industry.

2. Rita Zakher Page 2
Innovation Management & Product Development
• Analysis of existing processes and procedures involved in product development of new and
existing products.
• Creation and implementation of toolsets and processes to enable managers and engineers to
improve internal cooperation throughout product lifecycles.
• Our toolsets and processes will assist organizations in better responding to internal and external
opportunities for new ideas, processes and products.
• Providing leads to R&D departments for the creation of new products.
• Advanced technical knowledge of dental materials, dental sciences, processes and techniques in
the fields of bonding agents, cements, composites and bone grafting materials.
Career Summary
2010 – Present Business Owner
Dentistry Online, LLC, www.dentistryonline.biz
Professional Relations, Continuing Education, Marketing Solutions, Innovation
Management, Product Development for the Dental Industry. R&D Advisory
Services.
2012 – 2014 Clinical Relations and Education Specialist
J Morita USA
Manufacturer of bone grafting material, Er:YAG laser and 2D + 3D imaging
equipment
• In charge of Professional Relations with Key Opinion Leaders (KOLs) and
universities
• Creation of Continuing Education courses for dentists
• Assisted the sales and marketing team with the creation of promotional material
• Lectured and trained dentists and sales reps (in person and via webinars) about
the company’s bone grafting material called Foundation
• Lectured to university residents and directors about Foundation in order to
penetrate the university market
• Trained university residents and directors on the Er: YAG laser
2010 – 2012 Clinical Director
Kuraray America, Inc.
Dental products manufacturer specializing in the fields of bonding agents,
cements and composites.
• In charge of professional relations.
• Liaison with Key Opinion Leaders (KOLs), university researchers and rating
groups regarding all scientific and clinical matters.
• Developed and maintained strong interpersonal relationships with existing and
new KOLs and rating groups, both on a professional and personal basis.
• Provided advanced technical and clinical information to KOLs about the
company’s products to be included in their presentations to other dentists.
• In charge of developing educational courses for dentists.
• Participated in the Marketing department’s creation of sales and marketing tools,
giving advice on technical and clinical matters.
• Provided the Marketing and R&D departments with marketing strategies and
new leads for new products development.

3. Rita Zakher Page 3
• Developed teaching tools for sales managers, sales reps and the Marketing
department to help convert scientific information (dental concepts, dental
materials) into clinical information. This resulted in better communication with
dentists and increased sales.
• Communicating with the rating groups (CR Foundation, Dental Advisor, Reality)
and universities to ensure that both our existing and new products were
evaluated and reported on.
2004 – 2010 Director, Continuing Education and Clinician Relations
Dentaltown, LLC
Publications and online communities for dental, hygiene and orthodontics
professionals.
• Launched the Continuing Education (CE) department in April 2004 as a startup
and built it into one of the most recognizable and respected providers of online
dental, hygiene and orthodontics CE in the market.
• Created 141 web-based and print courses in dental journals with over 300,000
course views as of 2010.
• In charge of Professional Relations and Education; identification of speakers for
dentistry, dental hygiene and orthodontics CE programs; scientific liaison on
course content.
• Initially, responsible for the sales and marketing of CE programs. Personally sold
over 40 programs in the 6-month launch period.
• Obtained Recognized Provider accreditation status through the ADA CERP and
AGD PACE.
• Prepared the business plan for the CE department, performed market analysis to
identify sponsors (dental companies) and speakers for the CE programs.
• Developed a comprehensive curriculum of dental, hygiene and orthodontics CE
programs to be offered.
• Created the in-house policies for the CE department, including accreditation
compliance, contracts and legal issues, IT, course production, execution and
accounting.
Education
• Doctorate in Dental Medicine (DMD). Dentist. University of Montreal.
• Master of Business Administration (MBA), Marketing, Concordia University.
• Languages: English and French fluently written and spoken.