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Caffrey Resume_Membership Development Director
- 1. JENNIFER A. CAFFREY 10113Denali Road NE Home: (505) 761-9902 – Cell: (505) 600-9871 Albuquerque, New Mexico 87111 E-mail: casacaffrey@comcast.net KEY SKILLS  Effective marketing campaigns and branding  Public and media relations  Management of multiple ongoing projects with varying deadlines and budget considerations  Networking and lead generation  Development and maintenance of cross- functional relationships  Event planning and marketing  Business development  Development of training materials  Web and print content development  Strategic planning and partnerships  Long-term relationship building  Independent and collaborative work  Excellent written and verbal communication  Proficient in Microsoft Office suite EXPERIENCE Account Executive/Search Consultant November 2014 - October 2016 Business & Membership Development and Marketing Officer August 2011 – April 2014 Sandias Executive Search (SES) – Albuquerque, New Mexico  Established new Midwest territory focusing on sourcing and recruiting mid- to C-level management for commercial construction companies  Initiated contact with construction executives, introduced and differentiated SES, established credibility, negotiated contract and search terms, and executed contract  Identified and sourced passive, highly qualified candidates, influenced their willingness to learn about my client, gained commitment, and arranged interview  Responsible for screening existing, 10 year old candidate/company database, researching current industry players, and updating content for effective outreach  Marketed client opportunities using email and online campaigns  Offered consultation to clients on industry trends, candidate market, and project leads  Assisted in onboarding of new client employees  In very competitive construction job market, successfully placed one candidate for every two interviews arranged Southwest Federal Credit Union (SFCU) – Albuquerque, New Mexico  Initiated and maintained strong relationships with current and prospective Select Employer Groups (SEGs) and added to field of membership  Designed, developed, and implemented all marketing and public relations campaigns  Successfully initiated strategic partnerships with industry and community allies to increase non-interest income and expand existing channels for growth  Professionally represented the credit union and increased its visibility to SEGs, members, prospective partners, and the community at speaking engagements and events throughout the state  Simultaneously managed successful pursuit of strategic partners, marketing and promotions, media buys, collateral development, employee training, and community events  Wrote SFCU’s quarterly newsletter, all marketing and account copy, redesigned and frequently updated the CU’s website  Coordinated with Branch Managers and Lending staffto maintain a cross-selling environment in the creditunion  Produced new solutions to member needs and maintained the Credit Union’s competitiveness in a rapidly changing market  Researched vendors, launched, trained staff about, and marketed new products and services including 24/7 customer service, online banking upgrade, and mobile banking  Developed and implemented budget, growth forecast and annual marketing plan in coordination with SFCU’s overall strategic plan and Federal guidelines.  Contributed to increase in loan portfolio of 8% in last fiscal year.
- 2. JENNIFER A. CAFFREY 10113Denali Road NE Home: (505) 761-9902 – Cell: (505) 600-9871 Albuquerque, New Mexico 87111 E-mail: casacaffrey@comcast.net Business Development Manager December 2008 – November 2010 Corporate Contracts Manager July 2007 – December 2008 Marpac, Inc. – Albuquerque, New Mexico  Led development of new commercial business and strategic partnerships with distributor channels nationwide.  Tracked distributors’ quarterly bid schedules for each medical category, submitted detailed proposals, and placed Marpac’s US-made products in catalogs with competitive products.  Maintained company’s visibility with sale staffs and healthcare practitioners to expand sales. (Left Marpac when my position was consolidated into the Chief Operating Officer’s.)  Partnered with Marpac’s internal and field sales forces to drive product demand.  Managed reporting of rebate, price changes and product database additions.  Responded to requests for proposals and successfully completed contract with the Federal government to establish Marpac as a supplier to the Department of Veterans Affairs  Rebranded product lines and originated successful marketing campaigns Regional Sales Representative April 2006 – July 2007  Increased sales of Marpac’s medical supplies in western United States.  Attended industry conferences.  Rewrote all business correspondence templates between Marpac and its vendors and patients. Licensing Consultant August 1997 – November 2005 Copyright Clearance Center (CCC) - Danvers, Massachusetts  Marketed and sold copyright license contracts to a company’s General Counsel or Chief Financial Officer in multiple industries and ten states.  Initiated contact with the appropriate company executive, educated prospect about the legalities surrounding copyright compliance in a business environment, and maintained relationships over a long sales cycle.  Met and exceeded increasing expectations over eight-year tenure and achieved an average of 103% of annual quota. (Moved from Massachusetts to New Mexico.) EDUCATION CLEARANCE REFERENCE University of Massachusetts, Lowell Bachelor of Arts in English – Concentration in Business and Technical Writing Secret level security clearance for duration of work at Marpac, Inc. Randy Lunsford, CEO – Southwest Federal Credit Union Cell: (505) 239-4055 Additional professional references available upon request.