Thriving in Troubled Times




                   Martin Fox, CPA, CVA
Overview

   Things have changed
   Not all will survive
   Financial and business fundamentals
    will greatly improve odds
   Tools to help
   Hands-on activities
Be Cautious
   Think long and
    hard
   Lenders less
    willing to loan
    money
   Customers less
    willing to spend
Have a Plan
Financial Fundamentals
Know your business
Break-even Analysis

   Why is it important?

   Used to answer questions such as:
    – How much do I need to sell to break even?
    – How far can sales drop before I lose money?
    – If my costs change, how much do I have to
      increase sales?
Breakeven Analysis

 Breakeven analysis
 Breakeven + profit analysis

 Consider changes in activity and
  fixed costs
 Case study
Breakeven Case Study

Sales               $2,000,000

Variable expenses   $1,500,000

Fixed expenses       $600,000

Desired profit       $100,000
What’s the Effect of Raising
or Lowering Prices?

 Price Decreases
 Price Increases

 What if our
  sample business
  changed prices
  by 10%?
Monitor and manage
your cash flow
Manage
Customer
Credit
Aggressively
manage
working
capital
Optimize
your
financial
structure
Current Business
Reduce
costs and
increase
efficiency
Aggressively
manage the
top line
Rethink
your
product
mix and
pricing
strategies
Rein in planned investments
  and sell assets




Rein in planned
investments and sell assets
Calm
employees'
fears
Seize Opportunities
     Invest for the future
     Pursue acquisition opportunities
Implementation
Tools

   Breakeven Analysis
   Pricing Tables
   How to Improve Profit
   Four Ways to Grow Your Business
Contact information

Martin Fox, CPA, CVA
200 W. Roseburg Ave.
Modesto, CA 95350
(209) 527-4220


mfox@gccpas.net

Thriving in Troubled Times