Once the Red Suit is donned, the “Ho! Ho! Ho!” has been practiced, and the smile flashes for the first time, our role is assured; however, most of us who are a professional Santa Claus have moved on from our early efforts. We joined organizations; we attend schools, seminars, conventions, and social gatherings of other Santas. Often, we choose to improve our image with upgrades to suit, boots, belt, beard, bells, baskets, bag, and belly. When first starting out, many of us volunteered for charitable or civic occasions, for our families, and with an occasional hire-a-Santa-type event once the word got out. Now, we are busy. So, just how much should we charge? How do we know when to change our rates? Can Santa afford that new belt buckle (or fill-in-the-blank)? Do we want to make Santa Claus into a business? Should it at least breakeven? Should my fees for the next season rise and by how much? Breakeven analysis, having income exactly equal to expenditure thus showing neither profit nor loss, gives us a planning tool normally reserved for those with an MBA. Calculating a breakeven gives us a decision-making tool to help with financial decisions, and it is simple enough most of us can figure it out once it is demonstrated.