Presented at the Kent State University Student Leadership Conference in January 2016 Student leaders live in a fishbowl. By nature of position, other students will look up to you as a role model, but more importantly they will look AT you and what you post on social media. In this session we will look through some notable examples of social media usage (the good and the bad) and discuss strategies for being an engaged student leader on social media.

1. ALL EYES ON YOU: SOCIAL
MEDIA AS A STUDENT
LEADER
SHANE YOUNG
GRADUATE ASSISTANT, FIRST YEAR EXPERIENCE AND LEADERSHIP - NOTRE
DAME COLLEGE
@SHANEYOUNG15
WWW.STUDENTAFFAIRSSHANE.COM

3. LEARNING GOALS
• Describe some of the risks and benefits of using social media
as a student leader
• Explain strategies that they and their peers can use to avoid
social media snafus
• Provide personal and general examples of good and bad social
media usage

4. How many of you engage in any social
media?
Facebook?
Twitter?
Google+?
Pinterest?
Youtube?

5. THE BASICS
• 97% of adults 18-29 are on the internet
• 89% of adults 18-29 years old use social media
• 67% access it on mobile devices
Brenner & Smith (2013); Fox & Rainie (2014)

6. #REALTALK SOCIAL MEDIA EXAMPLES

7. #REALTALK SOCIAL MEDIA EXAMPLES

8. #REALTALK SOCIAL MEDIA EXAMPLES

9. #REALTALK SOCIAL MEDIA EXAMPLES

10. #REALTALK SOCIAL MEDIA EXAMPLES

11. #REALTALK SOCIAL MEDIA EXAMPLES

12. MANAGING SOCIAL MEDIA AS A STUDENT
LEADER
• Who do you want to be?
• How do you want to act?
• What do you want to do?
Brown (2015)

13. WHO DO YOU WANT TO BE?
• Be in control
• Be yourself
• Don’t be afraid
Brown
(2015)

14. HOW DO YOU WANT TO ACT?
• Act with integrity
• Act with kindness
• Act as if someone is watching
Brown
(2015)

15. WHAT DO YOU WANT TO DO?
• Do social good
• Do work
• Do fun
Brown
(2015)

16. CONCLUDING THOUGHTS
• Social media is a great tool for student leaders. You can recruit
new organization members, publicize events, or host
crowdfunding opportunities, but like any good thing, it has a
downside.
• If you know who you want to be, how you want to act, and what
you want to do then your social media presence will be the best
it can be.

17. QUESTIONS?

18. REFERENCES
• Brenner, J., Smith, A. (2013, August 5). Pew Internet: 72% of Online Adults are
Social Networking Site Users. Retrieved from the Pew Research Center website:
http://www.pewinternet.org/2013/08/05/72-of-online-adults-are-social-
networking-site-users/
• Brown, Paul Gordon. (2015). Hey College Students! Do Social Media Well...
[SlideShare]. Retrieved from http://www.slideshare.net/paulgordonbrown/hey-
college-students-do-social-media-well/119
• Fox, S., & Rainie, L. (2014, February 27). Pew Internet: Part 1: How the internet
has woven itself into American life. Retrieved from the Pew Research Center
website: http://www.pewinternet.org/2014/02/27/part-1-how-the-internet-
has-woven-itself-into-american-life/