This document discusses various social media platforms and how they are used at the University of Utah. It notes that Facebook's user base is aging but photos, news, and sports still resonate. Twitter is used primarily for marketing and media by influencers, marketers, and networkers. Instagram has 15 times more engagement than other networks and skews younger. Google+ has lower engagement despite a larger following. LinkedIn is focused on networking and alumni connections. The director of interactive, web, and social media strategy at the University of Utah is listed for contact.

1. #CASEUtah
social media at the U

2. • social
• always evolving
• disruptive
• demanding
what social media is
#CASEUtah

3. • easy
• a hobby
• a monologue
• aYouTube video
• marketing
what social media isn’t
#CASEUtah

4. • facebook is trending older
• 61% of engagement from only 49% of following
• photos, advancements, & athletics resonate
facebook
#CASEUtah

5. • primarily marketing & media
• influencers, marketers, & networkers
• photos, conversations, RTs and Replys resonate
twitter
#CASEUtah

6. • 15x engagement of any other network
• skews younger, but growing rapidly
• visual
instagram
#CASEUtah

7. • an enigma
• much lower engagement, much higher following
google+
#CASEUtah

8. • networking
• heavily skews to Alumni
linkedin
#CASEUtah

9. ScottTroxel
DirectorofInteractive,Web&SocialMediaStrategy
The University of Utah
scott.troxel@utah.edu
801.585.3444
contact
#CASEUtah