The document discusses using social media to engage communities. It notes that over 1 in 9 people are on Facebook and provides other social media usage statistics. It recommends setting goals for social media use, identifying the target audience, engaging and listening to audiences, and using various social media platforms like YouTube to communicate messages and build relationships. The takeaways are to focus on how social media is used rather than just the tools, have clear goals, don't try to do everything at once, and adjust to changing technologies.