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Social Media and
                             Mentoring: Policies,
Transforming lives through
 the power of mentoring      Gaps, Boundaries



                               Friends for Youth’s
                               Mentoring Institute
                              August 2010 Webinar
Transforming lives through
 the power of mentoring




                             Sarah Kremer, ATR-BC
                                Program Director
                               Friends for Youth’s
                               Mentoring Institute
Case Study:
•    Agreed to pursue strategy
•    Collected account info from previous efforts
•    Set goals: mentor recruitment & fundraising
•    Set strategies:
     –  Focus on 5 existing social media sites (blog,
        Twitter, Facebook, LinkedIn, YouTube)
     –  Connect various messages to web site & emails
     –  Survey constituents (volunteers, supporters,
        clients) 
     –  Explore user-generated content
******* 
Sarah Kremer, ATR-BC
Program Director, Mentoring Institute + Bay Area Mentoring
Friends for Youth, Inc.
tel: 650-559-0200
mail: 1741 Broadway, First Floor
Redwood City, CA 94063

Follow us on Facebook, Twitter, and our Blog!
http://www.facebook.com/pages/Friends-for-Youth/105093182858863
http://twitter.com/friendsforyouth
http://www.friendsforyouth.blogspot.com/
Wabi-sabi                                           
[Wabi-sabi] nurtures all that is authentic by
  acknowledging three simple realities: 
nothing lasts, 
nothing is finished, 
and nothing is perfect.
Powell, Richard R. (2004). Wabi Sabi Simple. Adams Media. ISBN 1-59337-178-0
http://en.wikipedia.org/wiki/Wabi-sabi
Agenda
•  Social Media/Networking
•  Program Policies

•  Adult/Youth Gaps

•  Exploring Boundaries

   Agency + Relationship Lenses
!"#$%&'()*$%+',)--$./'-0)'1"2*'34-'$.'-0)'5)6'7.8"29%-$".':/)'                ;)8)2).#)'%.*';)<"42#)<'

  !"#$%&'()*$+#,()$-).,/')0#$

Social Media/Networking Options




                                                                                                      $
                                                       http://www.briansolis.com/2008/08/introducing‐conversation‐prism/

  1).#*$2&.3)'3$4.5&67)3(&.$
  2&..(#$8##'#9$:;#6<$=&3$2&..#'3/$                        K#(,($L,)7/9$1*).#3$2).'#6$
Best Information: Beth Kanter 
•  http://www.bethkanter.org

•  Beth’s Blog: How Networked 

 Nonprofits Are Using Social 


 Media to Power Change and 
 
Beth’s Tweets

•  The Networked Nonprofit
Beth Kanter, http://www.bethkanter.org
If You Build It…
• http://
  mentoringcoalitionsanmateo
  county.ning.com/

 R.I.P. 04/03/08 – 08/20/10
Agency/program presence
   14%
      16%
                                    

0%


             

0%
                                   

0%

   

2%

                                                     

0%

             

2%

   

4%

                                                     

0%

   

2%
     31%

                                                     48%

   

0%
     19%

                                                     

6%

   87%
      

7%
                                   33%

                     Friends
for
Youth
Technology
Survey
08/15/10

Purpose




86%
   76%
   73%
                       50%


       ???
               Friends
for
Youth
Technology
Survey
08/15/10

Outreach/marketing
•    Blogging 
 
 
 
 
 
 
 
 
                    
 80%
•    Email marketing to internal list 
            
 96%
•    Facebook 
 
 
 
 
 
 
 
 
                    
 95%
•    Search Engine Marketing
 
 
                  
100%
•    Search Engine Optimization
 
                 
100%
•    Twitter 
 
 
 
 
 
 
 
 
 
                   
 91%
•    Updates to web site 
 
 
 
 
                 
 96%

                                  Friends
for
Youth
Technology
Survey
08/15/10

Measuring Success
•  Comments/feedback 53%
 •  Registered members 47%
•  Site visitors     35%
 •  Fundraising
revenue
14%
•  Conversions        8%
 •  User generated content 7%




                                  Friends
for
Youth
Technology
Survey
08/15/10

Agenda
•  Social Media/Networking

•  Program Policies
•  Adult/Youth Gaps

•  Exploring Boundaries

 Agency + Relationship Lenses
Policies
•  Purpose
•  Responsibility
•  Authenticity
•  Audience
•  Good Judgment & Common Sense
•  Community
•  Copyrights and Fair Use
•  Privacy, Confidentiality, Proprietary
   Information
•  Value
•  Productivity
•  Protocol for Non-staff
Policies




PolicyTool for Social Media
http://socialmedia.policytool.net/
Why Are Ethics Important?
    Because a personal
    relationship is at the heart of
    mentoring interventions,
    inconsistencies,
    misunderstandings, and
    terminations can touch on
    youth’s vulnerabilities in ways
    that other, less personal,
    approaches do not.
             
                           Rhodes, Liang, Spencer, 2009
Why Are Ethics Important?

                     •  Increases in negative
• 
Disappointment

                       risk behavior
• 
Rejection
        •  Decreases in

• 
Betrayal
           emotional well-being

                     •  Stalled or failed
• 
Conflict

                       academic outcomes
                                 Rhodes, Liang, Spencer, 2009
Ethical Principles for 

    Youth Mentoring Relationships
•  Promote Welfare and Safety of Youth
•  Be Trustworthy and Responsible
•  Act with Integrity
•  Promote Justice for Youth
•  Respect Youth’s Rights and Dignity
                                Rhodes, Liang, Spencer, 2009
Ethical Principles 
 
 
Policies

•  Photograph & identity releases – use by
 mentors?
•  Monitoring communication via different
 technologies
•  Training & expectations
Communication: Program Participants
•  Checking in/saying hello
•  Having conversations
•  Connect exclusively 
   through online technology
•  Schedule activities
•  Sharing other material 
   (pictures, blogs, tweets)
•  Other
Communication: Program Participants
•  Checking in/saying hello
 
    
 
62%
•  Schedule activities 
 
 
 
    
 
52%
•  Sharing other material 
 
     
 
39%
   (pictures, blogs, tweets)
•  Having conversations
 
 
      
      
28%
•  None
 
 
 
 
 
 
 
 
          
      
20%
•  Unsure 
 
 
 
 
 
 
 
         
      
15%
•  Connect exclusively 
 
 
      
      
 5%
   through online technology
                                 Friends
for
Youth
Technology
Survey
08/15/10

Agenda
•  Social Media/Networking

•  Program Policies

•  Adult/Youth Gaps
•  Exploring Boundaries

 Agency + Relationship Lenses
Adult/Youth Gaps
Friends
for
Youth
Technology
Survey
08/15/10

Staff:
•  Safety & monitoring issues
•  Non-staff misrepresenting
   agency
•  Waste of time & energy
•  Volunteers go outside of
   agency for support/
   feedback
•  Loss of control overall
•  Responding to negative
   material
•  Making mistakes
Agenda
•  Social Media/Networking

•  Program Policies

•  Adult/Youth Gaps

•  Exploring Boundaries
 Agency + Relationship Lenses
Professional vs. personal
Public vs. private
The Ethicist By RANDY COHEN
Published: July 1, 2009 




      My friend is a popular eighth-grade teacher. She has a
     Facebook account and has been “friended” by many of
     her students, who make their pages available to her.
     Consequently, she has learned a lot about them,
     including the inevitable under-age drinking and drug use
     and occasional school-related mischief like cheating on
     tests or plagiarizing assignments. Must she report any of
     this to the school, the police or the parents? The school
     has no policy for dealing with this modern problem. A.S.,
     NEW YORK
                                        http://www.nytimes.com/2009/07/05/magazine/05FOB-ethicist-t.html
The Ethicist By RANDY COHEN
Published: July 1, 2009 


    This teacher should respond to students apt to get themselves into trouble, and the most significant peril you describe
     may not be a little teenage drinking or recreational drug use but the public exposure of this “mischief.” Your friend has a
     chance to teach these students about Internet privacy or the lack of it. She should carpe that diem. Were she simply to
     bust these online doofuses, she would squander a chance to convey something of lasting importance and leave them
     feeling that she had betrayed their trust. In short, her essential role is educator, not cop.


    Strictly speaking, when these students gave her access to their Facebook pages, they waived their right to privacy. But
     that’s not how many kids see it. To them, Facebook and the like occupy some weird twilight zone between public and
     private information, rather like a diary left on the kitchen table. That a photo of drunken antics might thwart a chance at a
     job or a scholarship is not something all kids seriously consider. This teacher can get them to think about that.


    She might send e-mail messages to transgressing students, noting their misdeeds and reminding them of their
     vulnerability. Or she could address her entire class, citing (anonymous) examples of student escapades. Or she could
     encourage her school to include a regular instructional session on the Internet and its pitfalls.


    This is not to advocate turning a blind eye to bad behavior. It is to establish priorities. If a kid is in genuine danger, she
     should intervene swiftly. When students violate academic standards, she should warn them sternly — in her first e-mail
     message — that the lesson has been conveyed, there are no more free passes and henceforth they can expect her to
     respond vigorously to anything she learns online.


    Your friend should also think about the boundaries she maintains between herself and her students. It is great that they
     can confide in her as long as she remembers that “confide in” is different from “gossip with,” and that she is their
     teacher, not their pal, a necessary distinction if she is to be effective as the former.
                                                                                    http://www.nytimes.com/2009/07/05/magazine/05FOB-ethicist-t.html
Summary
•  FREQUENCY 
 
 
 
more = 30%
 of communication 
 
 
no change = 26%

•  QUALITY 
 
 
 
 
 
more + = 31%
 of communication 
 
 
+ and - = 26%

•  Overall relationship
 
 
mostly + = 42%

 
 
 
 
 
 
 
 
 
 
+ and - = 19%
                               Friends
for
Youth
Technology
Survey
08/15/10

•  Very valuable 
 
 
 
16%
•  Valuable 
 
 
 
 
 
23%
•  Somewhat valuable 
 
30%
•  Not very valuable 
 
 
27%
•  Not valuable at all
 
 
 3%


                             Friends
for
Youth
Technology
Survey
08/15/10

•  Be ethical
•  Be smart
•  Be purposeful
•  Be resourceful
•  Be experimental
•  Be productive
Questions?
Thank you!
Slides
posted
to
SlideShare:

http://www.slideshare.net/
sarahmentoring/social‐media‐
and‐mentoring‐policies‐gaps‐
and‐boundaries‐webinar


Survey
open
until
August
31:

http://
www.surveymonkey.com/s/
NZXY55C

www.mentoringinstitute.org
                               650-559-0200

•  Products and resources for
mentoring programs
                  http://www.facebook.com/pages/Friends-for-Youth/105093182858863


•  Trainings for program staff,
mentors, and mentees
                http://twitter.com/friendsforyouth 


                                       Check out our Blog
•  Individual consultations
                                     http://www.friendsforyouth.blogspot.com/

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Maintaining Healthy Boundaries in Mentoring Relationships

  • 1. Social Media and Mentoring: Policies, Transforming lives through the power of mentoring Gaps, Boundaries
 Friends for Youth’s Mentoring Institute August 2010 Webinar
  • 2. Transforming lives through the power of mentoring Sarah Kremer, ATR-BC Program Director Friends for Youth’s Mentoring Institute
  • 3. Case Study: •  Agreed to pursue strategy •  Collected account info from previous efforts •  Set goals: mentor recruitment & fundraising •  Set strategies: –  Focus on 5 existing social media sites (blog, Twitter, Facebook, LinkedIn, YouTube) –  Connect various messages to web site & emails –  Survey constituents (volunteers, supporters, clients) –  Explore user-generated content
  • 4. ******* Sarah Kremer, ATR-BC Program Director, Mentoring Institute + Bay Area Mentoring Friends for Youth, Inc. tel: 650-559-0200 mail: 1741 Broadway, First Floor Redwood City, CA 94063 Follow us on Facebook, Twitter, and our Blog! http://www.facebook.com/pages/Friends-for-Youth/105093182858863 http://twitter.com/friendsforyouth http://www.friendsforyouth.blogspot.com/
  • 5. Wabi-sabi [Wabi-sabi] nurtures all that is authentic by acknowledging three simple realities: nothing lasts, nothing is finished, and nothing is perfect. Powell, Richard R. (2004). Wabi Sabi Simple. Adams Media. ISBN 1-59337-178-0 http://en.wikipedia.org/wiki/Wabi-sabi
  • 6. Agenda •  Social Media/Networking •  Program Policies •  Adult/Youth Gaps •  Exploring Boundaries Agency + Relationship Lenses
  • 7.
  • 8. !"#$%&'()*$%+',)--$./'-0)'1"2*'34-'$.'-0)'5)6'7.8"29%-$".':/)' ;)8)2).#)'%.*';)<"42#)<' !"#$%&'()*$+#,()$-).,/')0#$ Social Media/Networking Options $ http://www.briansolis.com/2008/08/introducing‐conversation‐prism/
 1).#*$2&.3)'3$4.5&67)3(&.$ 2&..(#$8##'#9$:;#6<$=&3$2&..#'3/$ K#(,($L,)7/9$1*).#3$2).'#6$
  • 9. Best Information: Beth Kanter •  http://www.bethkanter.org •  Beth’s Blog: How Networked Nonprofits Are Using Social Media to Power Change and Beth’s Tweets •  The Networked Nonprofit
  • 10.
  • 12. If You Build It… • http:// mentoringcoalitionsanmateo county.ning.com/ R.I.P. 04/03/08 – 08/20/10
  • 13. Agency/program presence 14%
 16%
 

0%
 

0%
 

0%
 

2%
 

0%
 

2%
 

4%
 

0%
 

2%
 31%
 48%
 

0%
 19%
 

6%
 87%
 

7%
 33%
 Friends
for
Youth
Technology
Survey
08/15/10

  • 14. Purpose 86% 76% 73% 50% ??? Friends
for
Youth
Technology
Survey
08/15/10

  • 15. Outreach/marketing •  Blogging 80% •  Email marketing to internal list 96% •  Facebook 95% •  Search Engine Marketing 100% •  Search Engine Optimization 100% •  Twitter 91% •  Updates to web site 96% Friends
for
Youth
Technology
Survey
08/15/10

  • 16. Measuring Success •  Comments/feedback 53% •  Registered members 47% •  Site visitors 35% •  Fundraising
revenue
14% •  Conversions 8% •  User generated content 7% Friends
for
Youth
Technology
Survey
08/15/10

  • 17. Agenda •  Social Media/Networking •  Program Policies •  Adult/Youth Gaps •  Exploring Boundaries Agency + Relationship Lenses
  • 18. Policies •  Purpose •  Responsibility •  Authenticity •  Audience •  Good Judgment & Common Sense •  Community •  Copyrights and Fair Use •  Privacy, Confidentiality, Proprietary Information •  Value •  Productivity •  Protocol for Non-staff
  • 19. Policies PolicyTool for Social Media http://socialmedia.policytool.net/
  • 20. Why Are Ethics Important? Because a personal relationship is at the heart of mentoring interventions, inconsistencies, misunderstandings, and terminations can touch on youth’s vulnerabilities in ways that other, less personal, approaches do not. Rhodes, Liang, Spencer, 2009
  • 21. Why Are Ethics Important? •  Increases in negative • 
Disappointment
 risk behavior • 
Rejection
 •  Decreases in • 
Betrayal
 emotional well-being •  Stalled or failed • 
Conflict
 academic outcomes Rhodes, Liang, Spencer, 2009
  • 22. Ethical Principles for 
 Youth Mentoring Relationships •  Promote Welfare and Safety of Youth •  Be Trustworthy and Responsible •  Act with Integrity •  Promote Justice for Youth •  Respect Youth’s Rights and Dignity Rhodes, Liang, Spencer, 2009
  • 23. Ethical Principles Policies •  Photograph & identity releases – use by mentors? •  Monitoring communication via different technologies •  Training & expectations
  • 24. Communication: Program Participants •  Checking in/saying hello •  Having conversations •  Connect exclusively through online technology •  Schedule activities •  Sharing other material (pictures, blogs, tweets) •  Other
  • 25. Communication: Program Participants •  Checking in/saying hello 62% •  Schedule activities 52% •  Sharing other material 39% (pictures, blogs, tweets) •  Having conversations 28% •  None 20% •  Unsure 15% •  Connect exclusively 5% through online technology Friends
for
Youth
Technology
Survey
08/15/10

  • 26. Agenda •  Social Media/Networking •  Program Policies •  Adult/Youth Gaps •  Exploring Boundaries Agency + Relationship Lenses
  • 28.
  • 30. Staff: •  Safety & monitoring issues •  Non-staff misrepresenting agency •  Waste of time & energy •  Volunteers go outside of agency for support/ feedback •  Loss of control overall •  Responding to negative material •  Making mistakes
  • 31.
  • 32. Agenda •  Social Media/Networking •  Program Policies •  Adult/Youth Gaps •  Exploring Boundaries Agency + Relationship Lenses
  • 33.
  • 36. The Ethicist By RANDY COHEN Published: July 1, 2009 My friend is a popular eighth-grade teacher. She has a Facebook account and has been “friended” by many of her students, who make their pages available to her. Consequently, she has learned a lot about them, including the inevitable under-age drinking and drug use and occasional school-related mischief like cheating on tests or plagiarizing assignments. Must she report any of this to the school, the police or the parents? The school has no policy for dealing with this modern problem. A.S., NEW YORK http://www.nytimes.com/2009/07/05/magazine/05FOB-ethicist-t.html
  • 37. The Ethicist By RANDY COHEN Published: July 1, 2009 This teacher should respond to students apt to get themselves into trouble, and the most significant peril you describe may not be a little teenage drinking or recreational drug use but the public exposure of this “mischief.” Your friend has a chance to teach these students about Internet privacy or the lack of it. She should carpe that diem. Were she simply to bust these online doofuses, she would squander a chance to convey something of lasting importance and leave them feeling that she had betrayed their trust. In short, her essential role is educator, not cop. Strictly speaking, when these students gave her access to their Facebook pages, they waived their right to privacy. But that’s not how many kids see it. To them, Facebook and the like occupy some weird twilight zone between public and private information, rather like a diary left on the kitchen table. That a photo of drunken antics might thwart a chance at a job or a scholarship is not something all kids seriously consider. This teacher can get them to think about that. She might send e-mail messages to transgressing students, noting their misdeeds and reminding them of their vulnerability. Or she could address her entire class, citing (anonymous) examples of student escapades. Or she could encourage her school to include a regular instructional session on the Internet and its pitfalls. This is not to advocate turning a blind eye to bad behavior. It is to establish priorities. If a kid is in genuine danger, she should intervene swiftly. When students violate academic standards, she should warn them sternly — in her first e-mail message — that the lesson has been conveyed, there are no more free passes and henceforth they can expect her to respond vigorously to anything she learns online. Your friend should also think about the boundaries she maintains between herself and her students. It is great that they can confide in her as long as she remembers that “confide in” is different from “gossip with,” and that she is their teacher, not their pal, a necessary distinction if she is to be effective as the former. http://www.nytimes.com/2009/07/05/magazine/05FOB-ethicist-t.html
  • 39. •  FREQUENCY more = 30% of communication no change = 26% •  QUALITY more + = 31% of communication + and - = 26% •  Overall relationship mostly + = 42% + and - = 19% Friends
for
Youth
Technology
Survey
08/15/10

  • 40. •  Very valuable 16% •  Valuable 23% •  Somewhat valuable 30% •  Not very valuable 27% •  Not valuable at all 3% Friends
for
Youth
Technology
Survey
08/15/10

  • 41. •  Be ethical •  Be smart •  Be purposeful •  Be resourceful •  Be experimental •  Be productive
  • 44. www.mentoringinstitute.org 650-559-0200 •  Products and resources for mentoring programs http://www.facebook.com/pages/Friends-for-Youth/105093182858863 •  Trainings for program staff, mentors, and mentees http://twitter.com/friendsforyouth Check out our Blog •  Individual consultations http://www.friendsforyouth.blogspot.com/