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1. The grid

2. https://www.statista.com/statistics/1059462/social-media-usage-uk-age/
1. YouTube
2. Facebook
3. Instagram
4. Snapchat
5. Twitter
Top 5

3. What is youtube
• Users can search for and watch videos
• Create a personal YouTube channel
• Upload videos to your channel
• Like/Comment/share other YouTube videos
• Users can subscribe/follow other YouTube channels and users
• Create playlists to organize videos and group videos together
• YouTube is a free to use service and a can be a great space for teens to
discover things they like. For many young people, YouTube is used to watch
music videos, comedy shows, how to guides, recipes, hacks and more.
Teens also use the video-sharing service to follow their favourite vloggers
(video blogger), subscribe to other YouTubers and celebrities they are
interested in.

4. YouTube
• Outside of China, 77% of Gen Z, 75% of millennials, 61% of Gen X, and 44% of Baby Boomers visit YouTube daily.
(GlobalWebIndex)
• 46% of Gen Z and Millennials in the U.S. and UK say they've watched a virtual event on YouTube. (GlobalWebIndex)
• 45.8% of YouTube's total advertising audience is female. (Hootsuite)
• 54.2% of YouTube's total advertising audience is male. (Hootsuite)
• 80% of Gen Z teens say YouTube has helped them become more knowledgeable about something. (Think With
Google)
• 68% of Gen Z teens say YouTube has helped them improve or gain skills that will help them prepare for the future.
(Think With Google)
• When asked which platforms they turn to when they want to relax or cheer up, Gen Zers said YouTube was number
one. (Think With Google)
• Eight in 10 of Gen Z teens said they proactively share YouTube videos with their parents or other adult family members.
(Think With Google)
• Based on the research, Gen Z turns to YouTube when they want to learn something or improve a skill. They also use
the platform to deepen real-life connections and take a break from the stress of being a teenager
• Educational and entertainment
• A 2016 report from the marketing agency Fluent produced the sensational finding that Generation Z social users 32% watch
online video for over an hour a day.

5. What is facebook
• Facebook is a website which allows users, who sign-up for free
profiles, to connect with friends, work colleagues or people they
don’t know, online. It allows users to share pictures, music, videos,
and articles, as well as their own thoughts and opinions with however
many people they like.
• People with profiles list information about themselves. Whether it be what they
work at, where they are studying, ages, or other personal details, many users
post lots of information which is easily accessible to their friends and others.
On top of this, users can “like” other pages which interest them

6. Facebook
• 79% use Facebook as a video watching platform 2016 report from the
marketing agency Fluent
• Facebook has 44.84 million users in the UK, ince 2012, users
aged 18 – 24 have declined from 24% to 16% in 2020
2020
• Users spend an average of 23 minutes on Facebook every day

7. What is instagram
• At its most basic, Instagram is a social networking app which allows its
users to share pictures and videos with their friends.
• Direct messages
• Posts
• Stories

8. instagram
• survey by Harvard IOP – How Millennials Use Social Media (2015) –
51% of those aged 18-24 use Instagram
• 59% of internet users between the ages of 18 and 29 use Instagram
• 17% of teenagers say that
• Instagram is the most important social media platform to them

9. What is Snapchat
• pictures and messages are usually only available for a short time
before they become inaccessible to their recipients.
• 50% of users are under 25 years old
• 23% have not yet graduated from high school.
• 18- to 24-year-olds are 37% of Snapchat users

10. Snapchat
• How Millennials Use Social Media (2015) Harvard IOP, 20% of
18-24 year olds
• According to a study, the top reasons users use Snapchat
include talking to friends, sharing photos, playing around with
lenses and filters, and sharing videos
• Snapchat’s main demographic has long consisted of millennials and
Generation Z.
• The app’s popularity decreases as we move through the age groups
• 50% of users are under 25 years old
• 23% have not yet graduated from high school.
• 18- to 24-year-olds are 37% of Snapchat users

11. What is Twitter
• Twitter is a micro-blogging platform
• Current events and news

12. Twitter
• 24% of all male internet users and 21% of all female internet users are
on Twitter
• users are between the ages of 18 and 29 (37%)

13. What Is TikTok
• video-focused social networking service
• variety of short-form user videos, from genres like dance, comedy,
and education
• durations from 15 seconds to three minutes

14. TikTok
• 10-19 – 32.5%
• 60% are between the ages of 16-24.
• The video on Twitter got 2 million views (off 45 million followers). The
video on TikTok got 71 million views (off 5 million followers).
• The largest share of users (26%) in the UK is aged 18-24