The document discusses best practices for nonprofits using social media. It provides examples of organizations engaging supporters on Facebook and Twitter for a fundraising campaign called PittsburghGives. It then outlines strategies for nonprofits to go further with social media, such as conducting research, adding tabs, advertising, collaborating with others, promoting events, engaging bloggers, creating videos, and using additional platforms. It concludes by listing resources that can help nonprofits with their social media efforts.