Netiquette
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Social media is a new form of communication that allows sharing of information freely. It enables group thinking around messages and encourages discussion of brands and ideas. While it has value as a communication tool, there are also risks like inappropriate contact with students that require caution and adherence to proper channels. Overall, social media works best when used authentically to listen to others and have human-to-human conversations rather than one-way broadcasting.
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Netiquette
- 1. Netiquette Presented by Aaron Bramley aaron@ridgewoodpr.com www.ridgewoodpr.com
- 2. What is social media?What is social media? • The new word of mouth • Share everything • It’s FREE!
- 3. Social media needs to be defined as a group think mentality around your message. People are going to talk about you and your message. Deal with it. Encourage it.
- 4. What is social media?What is social media? • All ages can use it • But particularly Gen Y/Millennials • Fastest growing group on Facebook?
- 5. Social Media needs to be defined as a group think mentality around your message. People are going to talk about your message. Deal with it. Encourage it.
- 7. It all comes down toIt all comes down to communicationcommunication • Listen, listen, listen... • Peer-to-peer conversations • Be a human being
- 8. Participate now, lead laterParticipate now, lead later • Social media is quid pro quo • Don’t flood your friends • Be a human being
- 9. Know your messageKnow your message • Personal and professional are one • Employer/employee expectations • Have a McGuffin • Be a human being
- 10. Imposters are easilyImposters are easily spottedspotted • Approach strangers cautiously • Slow aggregation of friends • Be a human being
- 11. InnovateInnovate • There’s no right way • Make it yours • Never stop listening
- 18. Scenario #1Scenario #1 One of your students or his/her family has added you as a friend on Facebook. What do you do?
- 19. Scenario #1Scenario #1 • What is the school's policy? • Do you have a standard response? • Set your privacy level appropriately
- 20. Scenario #2Scenario #2 You see a negative news story about your school on a news website. The majority of commenters agree with the article. What do you do?
- 21. Scenario #2Scenario #2 • Alert the proper administrator and no one else • Best to ignore it if you can • Use full disclosure
- 22. Scenario #3Scenario #3 A parent sends you a message through Facebook about an issue their student is having in class. They are not happy. What do you do?
- 23. Scenario #3Scenario #3 • What are the proper channels for this? • Develop a standard response • Set privacy settings properly for you
- 24. Q&A Contact:aaron@ridgewoodpr.com and @AaronMSB Prez Location: www.ridgewoodpr.com click on Blog
Editor's Notes
- Some people look at Social Media as another form of old guard media, such as newspapers or adverising
- Some people look at Social Media as another form of old guard media, such as newspapers or adverising
- Some people look at Social Media as another form of old guard media, such as newspapers or adverising
- Some people look at Social Media as another form of old guard media, such as newspapers or adverising
- People think of social media as blogs, photos online, etc. They should be thinking of where social media is now. Online Fragmented Social Networks. Blogs are so 2004!
- Some people look at Social Media as another form of old guard media, such as newspapers or adverising
- Some people look at Social Media as another form of old guard media, such as newspapers or adverising
- Some people look at Social Media as another form of old guard media, such as newspapers or adverising
- Some people look at Social Media as another form of old guard media, such as newspapers or adverising
- Some people look at Social Media as another form of old guard media, such as newspapers or adverising
- Some people look at Social Media as another form of old guard media, such as newspapers or adverising
- Some people look at Social Media as another form of old guard media, such as newspapers or adverising
- Some people look at Social Media as another form of old guard media, such as newspapers or adverising
- Some people look at Social Media as another form of old guard media, such as newspapers or adverising
- Some people look at Social Media as another form of old guard media, such as newspapers or adverising
- Some people look at Social Media as another form of old guard media, such as newspapers or adverising