1. There is obvious use of synergy
between these album and single
covers. They are all in black and
white and the two versions of the
album covers feature a red lip look.
The make-up is bold and dark
around the eyes and the hair is
messy. This helps form the artist’s
identity within the industry.
The two versions of the album
cover are the same image, but
cropped to show only the face
on the special edition cover.
All of the covers use a
direct mode of address
to attract the audience
The two versions of the
album cover are very
aggressive looking. The
use of the bike gives a
sense of power .
The main image on all of
the covers is of the artist –
she is always looking
directly towards the
audience.
The fonts used on the
covers differ, usually the
fonts would be the same or
very similar to help provide
synergy between the
products and make them
easily identifiable.
All of the covers use a
black background, this
makes the artist stand out
more and shows her
importance.

2. There is synergy between
this tour poster and
magazine advert for the
album. Both use the same
image of the artist looking
directly at the audience. This
image is not as aggressive as
the album covers.
Although it is a different
colour in each advert, the
font used is the same,
almost like it is the logo
of the artist. However
this font is not the same
throughout the album
covers. The make up used
for the album
The colour scheme used on this poster is
mainly black and white, which fits with the advert is similar to
album covers, but also has pink and blue – that used in the
album cover
this does not link with the covers.
The black and white colour
scheme with one element of
red is the same as the album
cover.