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Ancillary Research - Adverts


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Ancillary Research - Adverts

  1. 1. The Walkmen - Lisbon<br />
  2. 2. Band name<br />Release date<br />Album review<br />Album name<br />On sale at HMV<br />Website<br />Record company<br />
  3. 3. Fonts are different, but very similar – both use a serif font basis to represent their music – bold, guitar-based and an indie rock genre.<br />The image used as the background for the advert is very cryptic – it isn’t definite what it actually is. This helps draw the eye to the writing.<br />By keeping it very simple, the designer has been able to create something that uses a lack of visual content to it’s advantage. The font stands out, and the star image motif of the image is prominent throughout.<br />The use of a green wash across the background image adds another colour, but keeps it bright and noticeable. It also allows for the font to stand out prominently.<br />The image is used across all three major platforms – album cover, website, and on their promotional material. However, it is different sections of the image, which then becomes apparent as a woman sitting down.<br />The use of very soft colours with bold typography across the top of it shows that the music is very soft, with a heavy ‘kick’ – which comes in the shape of a horn section on each track.<br />
  4. 4. Album Cover ↓<br />Magazine Advert ↑<br />Website Store ↓<br />
  5. 5. White Lies – Tour Advert<br />
  6. 6. Artist<br />Tour Guests<br />Tour Dates<br />Ticket Website<br />Single Details<br />Artist Website<br />Album Info<br />Record Company & Management<br />
  7. 7. The band only use one font throughout all their promotional material – it has been used to list all tour dates on their advert too.<br />The advert uses quite dark colours, which, seeing as the band are listed as ‘alternative rock’, is very typical of the genre.<br />The band rely very heavily on their guitars, but without knowing this, you wouldn’t assume they are a rock band straight from the ad. This defies the connotations of genre characteristics.<br />The picture of the two girls is used as the band’s star image motif, as again, it is used across all their platforms – advert, website and album cover.<br />By not laying any text over the image at the bottom, the reader’s eye is immediately drawn to the picture. This helps develop it as the band’s star image motif.<br />
  8. 8. Magazine Advert ↑<br />Website ↓<br />Album ↑<br />
  9. 9. Chase and Status – New Album & Tour Advert<br />
  10. 10. Artist<br />Album Name<br />Tour Name<br />Tour Dates<br />Ticket Hotlines<br />Ticket Website<br />New Album Info<br />Ticket Info<br />Record Company & Management<br />Artist Website<br />Myspace Website<br />
  11. 11. Two very similar fonts are used on the advert – one for the band name, which is used on all material with their name on it, and the other which lists all other information on the poster.<br />The star image motif of the duo is a bulldog, and was used throughout their previous album’s promotional material as well. This theme has been continued with this new album and features prominently across all platforms.<br />The use of an extreme close up of the dog has given the designer a lot of space to place the writing, whilst keeping the appearance of the dog intact. This is a very clever way of using the space as best as possible.<br />The black and white picture of the dog, with the vibrant yellow of the typography, is very effective, and gives the connotation that the band are up-tempo and quite energetic – which is spot-on, as they are a dance duo.<br />I think this is a very effective advert, however, it does not immediately inform the reader of exactly what genre the band are, but it does give you a good idea.<br />
  12. 12. Magazine Advert ↑<br />Website ↓<br />Album ↑<br />