Presentation on aida model.pptx nike
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This document provides an overview of the AIDA model for advertising and marketing. The AIDA model consists of 4 steps: Attention, Interest, Desire, and Action. Attention involves capturing a viewer's attention through techniques like typography, color, layout, size, and celebrities. Interest is built by establishing a consumer need and creating a personal link. Desire is stoked by motivating people to buy and explaining buying motives. Action is the final step where the advertisement prompts the viewer to make a purchase.
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There are several types of jobs available on cruise ships. Office jobs with cruise companies can provide travel benefits without living on ships. Entertainment positions like hosts, cruise directors, DJs, and performers are popular and usually require English proficiency. Service and hospitality roles include waiters, bartenders, cabin attendants, cooks, retail workers, and cleaners. Personal care jobs involve staffing the spa, salon, medical facilities, and fitness instructors. Deck and engine room departments maintain ship operations.
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The document discusses careers in the cruise ship industry. It describes some of the key roles on cruise ships including those in bridge operations like the captain and chief engineer, and hotel operations like the hotel manager and purser. It notes that cruise ships offer various career paths in tourism, both sea-based roles on the ship as well as land-based support positions.
Cruise.ppt
MSC Cruises is a privately owned European cruise company with over 15,500 employees worldwide. It operates a fleet of 12 ships that primarily serve the Mediterranean, South Africa, and Brazil markets. The company has received numerous certifications for environmental protection, food safety, quality, and accessibility. While cruise tourism brings cultural exchange, it also poses risks like cultural clashes and impacts on local identity. MSC Cruises faces opportunities from rising cruise demand but also threats from economic issues, costs, weather, and competition from companies like Royal Caribbean.
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Presentation on aida model.pptx nike
- 1. Presentation
- 2. Topic AIDA Model Presented By :- Nikesh Jain
- 4. Several advertising formulas are in existence today but one of the most commonly used is the- AIDA — Attention, Interest, Desire and Action. This refers to specific techniques necessary to implement when creating an ad Correctly combine these four components in an ad campaign, helps to gain advertising and marketing objectives.
- 5. Attention – Capturing the viewer’s attention — an essential component of any ad campaign. We can grab Attention with the help of- 1.Typography 2.Colour 3.Layout 4. Size 5. Celebrity , model , and examples.
- 6. Interest- Now that you have their attention, Consumers don't actually need most of the products they buy but think they do. Being able to establish a need in the mind of a consumer is the cornerstone of an effective ad campaign. Creating a personal link helps build trust; hinting at something special to come cements their interest in what you have to say.
- 7. Desire- This is the stage where you stoke the flames of their desire until they are absolutely certain they have to have what you are selling. For example- •1.Motivate people to buy a particular product. •2.Explain buying motives , •3. facts and figure , etc .
- 8. Action- You've attracted their attention, built their interest and fanned their desire. Now it's time to get them to take action.
- 10. Thank you