AIDA Theory outlines an advertising framework to effectively engage an audience. It stands for Attention, Interest, Desire, and Action. To gain Attention, ads must use bright colors and powerful words to stand out quickly. Interest is sparked by focusing on the audience's needs and wants. Desire is created by linking the product's benefits to the audience's personal needs and wants. Finally, the ad should indicate what Action the audience needs to take to obtain the product or service, such as visiting a website or social media pages.

1. AIDA Theory

2. What is AIDA?
 A- Attention
 I- Interest
 D- Desire
 A- Action
 Advertising tool on how to effectively attract the
attention of audience

3. Attract
 Needs to attract the attention of people very quickly
through powerful words and images that stand out.
 E.g. Yellow, Red, Black (bright colors)
 Since I have found colors that specificly attract
colors, I would include them in my questionnaire for
my respondents to choose from

4. Interest
 Must focus on their needs and wants, what would
they like?
 Engage with audience enough so that they'll want to
spend their time understanding the message that I
am delivering
 Pick out the messages that are relevant to them
quickly
 Address audience, ask rhetorical questions

5. Desire
 Similar to interest
 Help them understand how what business/product is
offering can help them in a real way.
 The main way of doing this is by appealing to their
personal needs and wants.
 Link features and benefits of product

6. Action
 How they can reach product?  social media,
address of shop
 By setting up social media sites and websites allows
people to connect with the service/product
 Since my target audience are digital natives and
often use social media, by creating these platforms
can increase publicity towards my magazine.