Television advertising began in 1941 with a Bulova watch commercial and has since grown to a $175.4 billion global industry in 2016. Television accounts for 38% of total advertising spending and is the second fastest growing market in Asia. Effective TV ads utilize various forms like animation, documentaries, and testimonials to reach large audiences through mass coverage and sensory appeals. Strategic use of elements like camera angles, music, and editing help TV ads connect with viewers.

1. EFFECTIVE TV
ADVERTISMENT
“Creativity Without Strategy Is Called Art,
Creative With Strategy Is Called Advertising”

2. ORIGIN OF TELEVISION ADVERTISEMENT
• 1941-The first television advertisement was broadcast in the
united states of Bulova watches, company paid $9.00
• 1955- The First TV Ad broadcast in the UK was on ITV on 21
September 1955 advertising Gibbs SR toothpaste.
• 1978- Gwalior Suiting was the first television advertisement in
India.
Saturday,September 10,
2016
How effective television advertisements are 2

3. MARKET SIZE OF TELEVISION ADVERTISEMENT
INDUSTRY
• India’s Advertising industry is expected to grow at a rate of 16.8 per
cent year-on-year US$ 7.61 billion in 2016-17
• According to the source, the revenue from TV advertising worldwide
will reach 210.3 billion U.S. dollars in 2020.
• Globally Revenue in 2016 is 175.4 billion dollar
• Television advertising contribute 38 % of Revenue of whole
advertisement industry
Saturday,September 10, 2016 How effective television advertisements are 3

4. 38%
20%
13%
9%
7%
6%
6%
1%
MEDIUM MARKET
SHARE
Television advertisement 38%
Online Advertisement 20%
Print Advertising 13%
Mobile Advertising 9%
Outdoor advertising 7%
Magazines Advertising 6%
Radio Advertising 6%
Cinema 1%
SHARES OF GLOBALADVERTISEMENT MEDIA
Saturday,September 10, 2016 How effective television advertisements are 4

5. PROCESS OF BROADCASTING TV ADVERTISEMENT
TRANSMITTER/
RECEIVER
UPLINKING DOWNLINKING
TV
RECEIVER
SATELLITE
Saturday,September 10, 2016 How effective television advertisements are 5

6. FACTS OF TV ADVERTISMENT
• The TV advertising industry is the second fastest growing
advertising market in Asia after China.
• TV advertisement industry is a part of repetition segment
• People must see an advertisement at least nine times before
they will acquire enough interest to consider buying the
product or service advertised
Saturday,September 10, 2016 How effective television advertisements are 6

7. •Women spent more than five hours a day watching
television, while mens spend approximately 3hrs a day
•Most of the exemplary ads are of 30sec to 50sec
Saturday,September 10, 2016 How effective television advertisements are 7

8. FORMS OF TV ADVERTISEMENT
• Animation- Animation-Animated images are used in
television advertising so that more extraordinary and
unconventional scenes can be used
• Documentary- Documentary style advertisements are used
to suggest ‘real people’ who are using the product to create
the trust for the brand
Saturday,September 10, 2016 How effective television advertisements are 8

9. FORMS OF TV ADVERTISEMENT
 Talking heads- A talking head may be an expert or satisfied
customer recommending the product. It ensures a
trustworthy connect with the brand.
Saturday,September 10, 2016 How effective television advertisements are 9

10. WHY PREFER ADVERTISEMENTS?
• Mass Coverage
• Multi-sensory approach
• Connectivity
• Growing ability to differentiate
• Creativity & Innovations
• Prestige
Saturday,September 10, 2016 How effective television advertisements are 10

11. CODES AND CONVENTIONS
• Camera Angle And Shot
• Iconography
• Editing
• Music
• Lighting
• Sound
• Specials Effects (SFX)
Saturday,September 10, 2016 How effective television advertisements are 11

12. Saturday,September 10, 2016 How effective television advertisements are 12

13. Saturday,September 10, 2016 How effective television advertisements are 13

14. Saturday,September 10, 2016 How effective television advertisements are 14

15. Saturday,September 10, 2016 How effective television advertisements are 15

16. Saturday,September 10, 2016 How effective television advertisements are 16
THANK YOU