This document discusses distributing a media product created by the group. It utilizes modern technology like handheld devices and Apple editing software. While aiming for a mainstream audience, the small budget and use of amateur actors denotes it as independent. To attract media institutions, the document recommends using viral online marketing through websites, Facebook, YouTube, and iPod applications to generate buzz without giving away the full product for free. Distributing snippets for free online could build an audience and attract distributors by demonstrating the potential for further paid products and add-ons.

1. WHAT KIND OF MEDIA INSTITUTION
MIGHT DISTRIBUTE YOUR PRODUCT
AND WHY?

2.  Our group has created a media product that
utilises modern technology (such as the use of
hand-held devices), and have incorporated
this technology into our film. We have made
use of Apple software for modern editing
techniques which not only enhance the
quality of the film, but also add an element of
‘crispness’ to the final product.

3. Is your film aimed at
mainstream or independent
cinema?

4.  We have made use of ‘hand-held’ cameras within our film to
engage with the audience and give the film a sense of audience
engagement (in the sense that the audience can put themselves
in the position of the character within the film). This use of hand-
held camera however, denotes that we have a small budget to
work with, which is typically ‘independent’. In addition to this, the
use of ‘newbie’ actors in comparison to using somebody with
acting credibility further demonstrates the capacity to being
categorised as ‘independent’. However, our aim is to appeal to the
widest range of audiences possible, therefore, we are aiming to
reach out into the ‘mainstream’ sector of film. In order to achieve
‘Mainstream’ status, as much advertising as possible is to be
carried out: trailers within cinemas and consulting the use of ‘viral
ad’ campaigns are a few of the possible ideas.

5. How would you go about
attracting the attention of
media institutes in order to
distribute your product?

6.  In order to receive attention from media institutes, it would be
appropriate to seize the technology available in today’s society.
The use of iPod applications and online media (such as
facebook, youtube, etc.) are a very good way of spreading virally
throughout the world. This technique was used with The Blair
Witch Project, which consisted of a website that boasted ‘found
footage’ from the movie, and was very effective with catching the
attention of audiences. However, in attracting attention of
distributors for the movie, there cannot be too much give-away
within the viral campaign: instead, ‘snippets’ of information may
be distributed for free over the internet, but the distribution of
products would allow for a much broader database of knowledge
in regards to the film’s capacity. This I believe, will attract product
distributors: for example, the use of iPod applications that cost
would ensure that a massive array of people would pay for the
product, and this therefore could lead to the further income of
‘add-ons’ within the application.