EYE comenius project, 2012-2013, Greece, 4th part of portfolio – Advertising, Kalampaka

1. EYE
Enterprising
Young Europeans
Senior High School
of Kalampaka

2. Advertisement
After the creation of our business, the
planning of our products and the
marketing strategy,
now it’s time for advertisement.

3. Advertisement
A successful route of a product
depends on the way of
advertisement and promotion.

4. Advertisement
A good advertisement has to answer 4 questions:
1.What’s the main aim of our advertisement?
2.What is the target group?
3.What does our product promise the consumer?
4.What makes our product unique?
In particular…

5. Advertisement – A.I.D.A.
The guide that the most people follow for the planning of
an advertisement is usually A.I.D.A
o Attention
o Interest
o Desire
o Action
From all of these sales are missing of course!
 It should be A.I.D.A(s) not A.I.D.A, but the planning of
the advertisement stops in action, and this is normal
because sales are our next subject in our meeting in
Germany.

6. Advertisement – A.I.D.A.
Attention
Action Interest
Desire

7. AIDA : More about
Attention
In the first step
what we should
do, is to attract
consumer’s
attention. With the
first word, with the
first glance the
advertisement
should attract
customer’s
interest .

9. AIDA : More about Interest
• In the second step we have to attract
costumers interest. So the message
should be smart, interesting and attractive.

10. Some things in life
are priceless…

11. AIDA : More about Desire
• In the third step we start to explain the
content of the message which has to be
something specific and useful for the
customer. In this way we will turn the
interest into…. Desire!

12. …From the valuable olive we
created for you a new
healthy and high-quality
product … our olive paste!

13. AIDA : More about Action
• The customer will make his comparisons
operating consciously or subconsciously
developing a desire for the product or the
service which are advertisement suggests!
• How intense or vital is this desire and how
response to real need, it will be depended
from fourth critical step which will be,
action.

14. AIDA : More about Action
The customers should be
informed about the benefits,
the advantages and the price
of the product.

15. ….Made with love from selected
olives and raw materials, rich in
minerals, monounsaturated fats and
antioxidant substances is to enrich
your breakfast, lunch and every
moment of your day.
Find it at selected stores in the most
competitive market price….

16. Posters, www, videos,
youtube, facebook will be
used for advertising our
product to local, national and
international market.

17. With respect to
tradition, passion
for quality!!!!!!!
Thank you