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3 Ways Social Media Can Help the New Graduate with Job-Hunting

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Julie Harrison
Julie Harrison

As a guest to a graduating class of Advertising students at Algonquin College, these slides focus on how to most effectively use social media to land a job after graduation.

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Landing a Job after Graduation: 3 Ways Social Media Can Help Julie Harrison October 21, 2014 (slides will be made available on SlideShare)
#1: Networking  Networking requires patience, a long-term outlook, and an open mind
Start with listening … What issues or topics are they talking about, passionate about, angry about?
Using LinkedIn to its full advantage  Join LinkedIn groups: track the discussions and attend in-person events shared by the group  Follow target companies: note events, news releases and any new job openings  Create your own group!
Using Twitter to its full advantage  Follow hashtags related to your industry (#advertising #marketing #ottawajobs #ottawa, etc)  Follow target companies  Follow industry magazines and publications  Follow key executives
#2: Branding  More than 50% of recruiters use the internet to search for candidates.  Will they like what they see if they find you? Photo credit: workopolis
Portray a professional brand  Good quality headshot  Complete profiles with no grammar or spelling mistakes  Blog or tumblr focused on industry issues  Careful postings to all social networks
Free tools  About.me  Wordpress.org  Weebly.com  PicMonkey.com
#3: Skills Development  Social media is now an essential skill in any new hire.  Increase your skills!
Social media: essential skill
Do you know how to …  Develop a social media strategy  Buy Ads on Facebook, LinkedIn, Twitter  Manage multiple social media accounts  Find and analyze data from ads
Then learn!  Online articles and how-to’s  In-person professional development courses offered by industry associations (CMA, CPRS, IABC)  Conferences and workshops (WordCamp, BConnected, etc)  Professional certification (hootsuite, Algonquin, etc)
Summary Use Social Media for: Networking Branding Skills Development
“I’m a great believer in luck, and I find the harder I work, the more I have of it.” –Thomas Jefferson
Questions? Shoot! Find me off campus:  Twitter: @coffeewithjulie  Julie.communicate@gmail.com Find me on campus:  harrisj4@algonquincollege.com  Woodroffe campus, Room B246

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3 Ways Social Media Can Help the New Graduate with Job-Hunting

  • 1. Landing a Job after Graduation: 3 Ways Social Media Can Help Julie Harrison October 21, 2014 (slides will be made available on SlideShare)
  • 2. #1: Networking  Networking requires patience, a long-term outlook, and an open mind
  • 3. Start with listening … What issues or topics are they talking about, passionate about, angry about?
  • 4. Using LinkedIn to its full advantage  Join LinkedIn groups: track the discussions and attend in-person events shared by the group  Follow target companies: note events, news releases and any new job openings  Create your own group!
  • 5. Using Twitter to its full advantage  Follow hashtags related to your industry (#advertising #marketing #ottawajobs #ottawa, etc)  Follow target companies  Follow industry magazines and publications  Follow key executives
  • 6. #2: Branding  More than 50% of recruiters use the internet to search for candidates.  Will they like what they see if they find you? Photo credit: workopolis
  • 7. Portray a professional brand  Good quality headshot  Complete profiles with no grammar or spelling mistakes  Blog or tumblr focused on industry issues  Careful postings to all social networks
  • 8. Free tools  About.me  Wordpress.org  Weebly.com  PicMonkey.com
  • 9. #3: Skills Development  Social media is now an essential skill in any new hire.  Increase your skills!
  • 11. Do you know how to …  Develop a social media strategy  Buy Ads on Facebook, LinkedIn, Twitter  Manage multiple social media accounts  Find and analyze data from ads
  • 12. Then learn!  Online articles and how-to’s  In-person professional development courses offered by industry associations (CMA, CPRS, IABC)  Conferences and workshops (WordCamp, BConnected, etc)  Professional certification (hootsuite, Algonquin, etc)
  • 13. Summary Use Social Media for: Networking Branding Skills Development
  • 14. “I’m a great believer in luck, and I find the harder I work, the more I have of it.” –Thomas Jefferson
  • 15. Questions? Shoot! Find me off campus:  Twitter: @coffeewithjulie  Julie.communicate@gmail.com Find me on campus:  harrisj4@algonquincollege.com  Woodroffe campus, Room B246

Editor's Notes

  1. Slides are available online. Questions are welcome during as well as after the presentation. There is no cut-off time for questions! You can contact me in two days or two months from now. I don’t know all the answers. Please jump in and add your experience too.